title: Hide the "Unknown Publisher" text in ClickOnce install
body: <p>I would like to be sure on something:
  is it possible to hide the "Unknown Publisher" field (replacing it b a real company name) in the ClickOnce installer without spending so much money in a authenticode provider?</p>
  
  <p>I tried to create my own .pfx file, but even if I install it (the .cer &amp; the .pfx) on the local computer (in trusted publisher), it's still shown as an unknown publisher program..?</p>
  
  <p>Are we really supposed to spend so much money to prove we are not as creepy as VeriSign? Even in a local company for small app?</p>