title: Give a different name to the executable other than the name of the executable script
body: <p>I am using the following setup file to create executable using cx_freeze. Is it possible to generate the exe with a different name other than the name of the executable script?</p>
  
  <pre><code>from cx_Freeze import setup, Executable 
  import xlrd  
  buildOptions = dict(                 
                   compressed = True,
                   optimize=2,                 
                   path=sys.path+[".\\uitls", “.\\supported”], 
                   include_files=[“Doc"],                 
                   includes=[“xlrd”, "win32com"],
                   packages=["utils", ”supported"],
                   append_script_to_exe=True,
                   copy_dependent_files=True,
                    ) 
  setup(
                   name = "TestExecutable",
                   version = "0.1",
                   options = dict(build_exe = buildOptions),
                             executables = [Executable(script=r".\\codebase\\runner.py",
                             icon=".\\icon.ico",
                             base="Win32GUI")]                
       )  
  </code></pre>
  
  <p>So now the exe which is created has name runner.exe and i want it to be something different like myexecutable.exe Renaming the executable, ir the script is not working cause the script is further referenced by the package modules.</p>