title: jqgrid Data not populating the Grid
body: <p>This is my first attempt with JQgrid and I am confused from the documentation as to if I need the <code>jsonmap</code> attribute with in my <code>colmodel</code>. As of now I’m getting all of the data but from firebug I see that all I’m getting in each col is:</p>
  
  <p><code>&lt;td aria-describedby="list_MEMBERID" title="" style="" role="gridcell"&gt;&amp;nbsp;&lt;/td&gt;</code></p>
  
  <p>Could someone explain what I am doing wrong exactly?</p>
  
  <p>The Json:</p>
  
  <pre><code>{
  "ROWS": [
      {
          "ID": 508,
          "CELLS": {
              "PHONE": "847-382-8872",
              "STATE": "IL",
              "ZIP": 60010,
              "NAME": "Norton's U.S.A.",
              "DESC": "We sell only products made in the United States!We offer an eclectic mix of common household items from toys to tools, glassware to garden supplies, fashions to food and so much more.  When you shop at Norton's U.S.A, you help keep America working!  ",
              "CITY": "Riverwoods",
              "ADDR": "400 Lageschulte Street"
          }
      }
  ],
  "PAGE": 1,
  "RECORDS": 1,
  "TOTAL": 1
  }
  </code></pre>
  
  <p>The Javascript:</p>
  
  <pre><code>$(function(){ 
    $("#list").jqGrid({
      url:'cfc/buildData.cfc?method=getDining',
      datatype: 'json',
      mtype: 'GET',
      colNames:['Member ID','Member Name', 'Address','City','Zip Code','State', 'Phone', 'Description'],
      colModel :[ 
        {name:'MEMBERID', index:'MEMBERID', jsonmap:'MEMBERID', width:60}, 
        {name:'NAME', index:'NAME', jsonmap:'NAME', width:90}, 
        {name:'ADDR', index:'ADDR', jsonmap:'ADDR', width:80, align:'right'},
        {name:'CITY', index:'CITY', jsonmap:'CITY', width:80, align:'right'}, 
        {name:'ZIP', index:'ZIP', jsonmap:'ZIP', width:80, align:'right'},
        {name:'STATE', index:'STATE', jsonmap:'STATE', width:80, align:'right'},
        {name:'PHONE', index:'PHONE', jsonmap:'PHONE', width:80, align:'right'},  
        {name:'DESC', index:'DESC', jsonmap:'DESC', width:200, sortable:false} 
      ],
      pager: '#pager',
      rowNum: 10,
      rowList:[10,20,30],
      sortname: 'MEMBERID',
      sortorder: 'desc',
      viewrecords: true,
      gridview: true,
      caption: 'Lake County Members',
  
      jsonReader : {
         root: "ROWS",
         page: "PAGE",
         total: "TOTAL",
         records: "RECORDS",
         repeatitems: true,
         cell: "CELLS",
         id: "MEMBERID",
         subgrid: {root:"ROWS", 
            repeatitems: true, 
            cell:"CELLS"
         }
       }
  
    }); 
  });
  </code></pre>