title: MongoDB vs. Cassandra vs. MySQL for real-time advertising platform
body: <p>I'm working on a real-time advertising platform with a heavy emphasis on performance. I've always developed with MySQL, but I'm open to trying something new like MongoDB or Cassandra if significant speed gains can be achieved. I've been reading about both all day, but since both are being rapidly developed, a lot of the information appears somewhat dated.</p>
  
  <p>The main data stored would be entries for each click, incremented rows for views, and information for each campaign (just some basic settings, etc). The speed gains need to be found in inserting clicks, updating view totals, and generating real-time statistic reports. The platform is developed with PHP.</p>
  
  <p>Or maybe none of these?</p>