title: DoubleClick Floodlight Tags: Expected URL match required?
body: <p>In setting up Floodlight tags for a site that is already running a content experiments through Google Analytics, do I need to establish a separate Floodlight Activity for each variation page URL?</p>
  
  <p>There are a few different pages (landing-a, landing-b), each with 1-3 test URLs (-1, -2) leading to a separate thank-you sub page. My thought is to create a single floodlight activity for each group of pages and apply it to all of the thank you pages via Google Tag Manger.</p>
  
  <p>Example:</p>
  
  <pre><code>/landing-a-1 control URL
  /landing-a-2 test URL
  /landing-a-1/thanks - conversion page for control URL
  /landing-a-2/thanks - conversion page for test URL
  /landing-b-1 control URL
  /landing-b-2 test URL
  /landing-b-1/thanks - conversion page for control URL
  /landing-b-2/thanks - conversion page for test URL
  </code></pre>
  
  <p>My concern is the "Expected URL" field. According to the <a href="https://support.google.com/ds/checklist/6079619?hl=en" rel="nofollow">Implementation guide checklist</a> this field should be the page where the tag will be placed, but it isn't clear what happens when the tag is placed on a page with a similar URL. Example: Expected URL set as /landing-a-1/thanks, but same tag placed on landing-a-2/thanks.</p>