title: incorrect syntax near ':' in SQL
body: <p>I am using SQL Server Management Studio to run a script on SQL Server 2008.
  Following simple statement throws error "Incorrect syntax near ':'". </p>
  
  <pre><code>:setvar DatabaseName "USHR1.2"
  </code></pre>
  
  <p>Curious, what's going on here. Appreciate your help!</p>