title: Why can't I include images in pdf using Pandoc?
body: <p>I can successfully produce the images when output is HTML, but errors out when attempting pdf output.</p>
  
  <h3>input file text for image,</h3>
  
  <pre><code>  ![](images\icon.png "test")
  </code></pre>
  
  <h3>Error produced,</h3>
  
  <blockquote>
    <p>pandoc: Error producing PDF from TeX source.
    ! Undefined control sequence.
     images\icon </p>
    
    <p>l.535 \includegraphics{images\icon.png}</p>
  </blockquote>