title: "No fixtures found" during syncdb/schemamigration with initial_data.yaml [Django 1.3]
body: <p>I have a few apps set up, to one of which I just added a fixture.  I created an "initial_data.yaml" file in a subdirectory "fixtures" under the app folder, so the full path is <code>project_dir\apps\job\fixtures\initial_data.yaml</code>.</p>
  
  <p>I've tried both </p>
  
  <blockquote>
    <p>python manage.py syncdb</p>
  </blockquote>
  
  <p>and</p>
  
  <blockquote>
    <p>python manage.py schemamigration job --auto </p>
  </blockquote>
  
  <p>and both of them give me:</p>
  
  <blockquote>
    <p>No fixtures found.</p>
  </blockquote>
  
  <p>What am I doing wrong, here?</p>