title: Make a link in the Android browser start up my app?
body: <p>Is it possible to make a link such as:</p>
  
  <pre><code>&lt;a href="anton://useful_info_for_anton_app"&gt;click me!&lt;/a&gt;
  </code></pre>
  
  <p>cause my Anton app to start up?</p>
  
  <p>I know that this works for the Android Market app with the market protocol, but can something similar be done with other apps?</p>
  
  <p>Here is an example of a link that will start up the Android Market:</p>
  
  <pre><code>&lt;a href="market://search?q=pname:com.nytimes.android"&gt;click me!&lt;/a&gt;
  </code></pre>
  
  <p><strong>Update:</strong>
  The answer I accepted provided by eldarerathis works great, but I just want to mention that I had some trouble with the order of the subelements of the <code>&lt;intent-filter&gt;</code> tag. I suggest you simply make another <code>&lt;intent-filter&gt;</code> with the new subelements in that tag to avoid the problems I had. For instance my <code>AndroidManifest.xml</code> looks like this:</p>
  
  <pre><code>&lt;activity android:name=".AntonWorld"
            android:label="@string/app_name"&gt;
      &lt;intent-filter&gt;
          &lt;action android:name="android.intent.action.MAIN" /&gt;
          &lt;category android:name="android.intent.category.LAUNCHER" /&gt;
      &lt;/intent-filter&gt;
      &lt;intent-filter&gt;
          &lt;data android:scheme="anton" /&gt;
          &lt;action android:name="android.intent.action.VIEW" /&gt;
          &lt;category android:name="android.intent.category.BROWSABLE" /&gt;
          &lt;category android:name="android.intent.category.DEFAULT" /&gt;
      &lt;/intent-filter&gt;
  &lt;/activity&gt;
  </code></pre>