title: sed replace content within double quotes
body: <p>I need to replace the versionName in a xml file from a shell script using sed.</p>
  
  <pre><code>&lt;manifest xmlns:android="http://schemas.android.com/apk/res/android"
      xmlns:tools="http://schemas.android.com/tools"
      package="com.example.sed"
      android:versionCode="1"
      android:versionName="UNKNOWN VERSION NAME"&gt;
  </code></pre>
  
  <p>I've gotten so far as to search for a line containing versionName but <strong>how to tell sed to replace everything within the double quotes coming directly after versionName?</strong></p>
  
  <pre><code>sed -i .old '/versionName/ s/WHAT TO WRITE?/NEW VERSION NAME/' AndroidManifest.xml
  </code></pre>