title: How do people choose product names?
body: <p>I flatter myself that I'm a good programmer, and can get away with graphic design. But something I'm incapable of doing is coming up with good names - and it seems neither are the people I work with. We're now in the slightly ludicrous situation that the product we've been working on for a couple of years is being installed to customers, is well received and is making money - but doesn't yet have a name.</p>
  
  <p>We're too small a company to have anything like a proper marketing division to do this thing. So how have people tended to choose names, logos and branding?</p>