title: How to set the background color of a table cell text label
body: <p>Here is some of my cellForRowAtIndexPath</p>
  
  <pre><code>- (UITableViewCell *)tableView:(UITableView *)tv cellForRowAtIndexPath:(NSIndexPath    *)indexPath
  {
  ...
  
  
  cell.textLabel.textAlignment = UITextAlignmentRight;
  cell.contentView.backgroundColor = [UIColor orangeColor];
  cell.textLabel.textColor = [UIColor blueColor];
  cell.textLabel.backgroundColor = [UIColor orangeColor];
  cell.textLabel.text = @"text";
  
  
  return cell;
  }
  </code></pre>
  
  <p>The text color of my label will change to blue but its background color stays as it's defined in Interface Builder!  How can I customize it?</p>