title: SQL Query - add new column if two existing columns match
body: <p>I want to add a column to an existing table, that returns 'non-match' for the two queries:</p>
  
  <pre><code>select * from dbo.customer  
  where cus_title IN ('MRS','DAME','SISTER','MISS','MADAME','LADY','MS')  
  and cus_gender &lt;&gt; 'F'
  
  select * from pv_customer 
  where  cus_title IN ('FATHER','SIR','MR') 
  and cus_gender &lt;&gt; 'M'
  </code></pre>
  
  <p>or 'match' if the not selected from the two queries above?</p>
  
  <p>Is someone able to assist with the alter table query?</p>
  
  <p>Many thanks</p>