title: Reserving AppStore name - Placeholder iPhone App Time Limits
body: <p>This is basically a follow-up to this question: <a href="https://stackoverflow.com/questions/5043763/can-i-create-a-placeholder-iphone-app">Can I create a placeholder iPhone app?</a></p>
  
  <p>Unfortunately, the asker of the question above was only interested in <em>if</em> he could get a placeholder app in AppStore.</p>
  
  <p>What I'd like to know is:</p>
  
  <ul>
  <li>Assuming my placeholder app is rejected, how much time do I have until Apple deletes my submission and relinquishes the name?</li>
  <li>Assuming my placeholder app is approved (say, I have a video and a website in it, an Apple somehow accepts the submission), how much time can I hold the app in "Waiting for developer ..." state? Obviously I wouldn't want to actually distribute the placeholder in AppStore and ruin the brand.</li>
  </ul>
  
  <p>Does anyone have experience with this? </p>
  
  <p>In my opinion, it would be far too easy to bypass Apple's 120 day limitation if you could just submit some random placeholder with the intend to have it rejected, just so that you can reserve a name indefinitely. Also it would be too easy to submit a minimalistic-functionality app that actually gets approved, but not change it to "Ready-For-Sale" until one can resubmit the actual app. But I don't know for sure :-)</p>
  
  <p><strong>EDIT</strong> You can of course also see this question without the appname-reservation context. I was always wondering how much time you have to fix your app after it was rejected.</p>