title: Mapping route from root url to dynamic product title / id
body: <p>I'm developing an MVC 3 app</p>
  
  <p>I want to have a url something like:</p>
  
  <p>/some-product-name-goes-here-4726482648<br>
  (with 4726482648 being the product id)</p>
  
  <p>I do have other pages such as:</p>
  
  <p>/category-name<br>
  (allows browsing by category)</p>
  
  <p>/about</p>
  
  <p>etc...</p>
  
  <p>How could I go about setting up routing to allow this?</p>