title: How to rebrand (and redistribute) iOS iPad application?
body: <p>I have application in App Store. A client approached me asking if he can get the same application but with different name, different graphics and little other changes installed on his iPads - 150 of them. If that would be 10 iPads - i would do a custom build, add all iPads into provisioning certificate, and  that would be it. But that won't work for 150 iPads. So what are my options? So far I can think about the following:</p>
  
  <ol>
  <li>Open 2 more dev accounts and add UUIDs into them - but I have a feeling that Apple won't like this.</li>
  <li>Do the required changes - and submit the app into App Store with different name</li>
  <li>Figure something out with Enterprise distribution - but I do not think it will work from legal point of view - my client wants to install the apps on his clients' iPads - so it's clearly NOT "in-house" distribution.</li>
  </ol>
  
  <p>So far <strong>option #2 looks the most promising to me</strong> - submit as a different app to App Store. But I'm afraid that Apple will not let almost identical app to go into App Store. Especially if I submit it from the same account as the primary app. Can Apple block me for this? Any other ideas?</p>
  
  <hr>
  
  <p><strong>UPDATE &amp; SOLUTION</strong></p>
  
  <p>I will combine here my learnings with @vikingosegundo's answer.</p>
  
  <p><strong>UPDATE TO OPTION 2 - submit to app store with different name</strong>:</p>
  
  <p>some links say it's possible: <a href="http://developer.appcelerator.com/question/123906/white-label-apps---is-approval-possible-apple-" rel="nofollow noreferrer">http://developer.appcelerator.com/question/123906/white-label-apps---is-approval-possible-apple-</a> - and okay to do this. I did not find explicit restriction to this in  <a href="https://developer.apple.com/app-store/review/guidelines/" rel="nofollow noreferrer">app store review guidelines</a>:</p>
  
  <blockquote>
    <p>2.20 Developers "spamming" the App Store with many versions of similar apps will be removed from the iOS Developer Program</p>
  </blockquote>
  
  <p>I do not believe two or three would count as many, and would count as SPAM if you clearly rebrand it. But of course it's up to Apple.</p>
  
  <p><strong>UPDATE TO OPTION #3 - going with Enterprise distribution:</strong></p>
  
  <p>that's what I decided to do at the end. I called apple support @1-800-633-2152 - and real person answered :) My biggest concern was that iPads I wanted to distribute the app do not belong to my client's business - so technically speaking it's not "in-house distribution". However they said that</p>
  
  <blockquote>
    <p>enterprise is OK because the app would be used by the enterprise
    holder (my client), and it doesn't matter who owns the iPad</p>
  </blockquote>
  
  <p><strong>NEW OPTION #4 - Volume Purchase Program</strong></p>
  
  <p>Apple's <a href="https://www.apple.com/business/vpp/" rel="nofollow noreferrer">Volume Purchase Program</a> looks like exactly what we need actually:</p>
  
  <blockquote>
    <p>The Volume Purchase Program also provides a way to get custom B2B apps
    built by third-party developers to meet the unique needs of your
    business.</p>
  </blockquote>
  
  <p>at this moment YOU have to be US business to enroll into this program - but they are looking to expand it to more countries soon.</p>