title: Wix setup project's exe "app can't run on your PC"
body: <p>In VS2012, I've created an Wix3.6 setup project for an application. The installer output type is set to <strong>Executable Package (.exe)</strong> on the Properties tab. The setup project compiles and produces an .exe as expected. </p>
  
  <p>Double-clicking the .exe produces the message:</p>
  
  <blockquote>
    <p>This app can't run on your PC.</p>
  </blockquote>
  
  <p>Executing the .exe as Administrator and granting elevation, the machine says:</p>
  
  <blockquote>
    <p>Windows cannot find 'C:\abc\xyz.exe'. Make sure you typed the name correctly, and then try again.</p>
  </blockquote>
  
  <p>Googling reveals the error message is likely architecture related.</p>
  
  <p>Facts:</p>
  
  <ul>
  <li>Machine is Windows 8, 64-bit. </li>
  <li>The setup project is set to an x86 platform.</li>
  <li>The same setup project produces a working x86 .msi</li>
  </ul>
  
  <p>Any ideas about incorrect settings, references or configurations to look for?</p>