title: WPML String translation
body: <p>i am really stacked,
  i am trying to translate plugin using wpml, but strings are not in string translator, i tried to put strings in php, but i did something wrong and there is an error in syntax.</p>
  
  <p>The problem is.
  For example:</p>
  
  <pre><code>&lt;?php echo ($is_open) ? 'Мы открыты, мы можем вас обслужить в данное время' : 'Мы закрыты, мы не можем вас обслужить в данное время' ?&gt;
  </code></pre>
  
  <p>Wmpl do not recognize it as string.
  I will appreciate any help.</p>
  
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