title: Implement friendly URLs with product name
body: <p>I'm currently working on an e-commerce site with the following URL format for individual products:</p>
  
  <p>examplesite.com/shop.php?sec=prod&amp;prod=373</p>
  
  <p>Where 373 is an individual product number.  I would like to rewrite all the product URLs so they look like this:</p>
  
  <p>examplesite.com/product-name-here</p>
  
  <p>Unfortunately, some of the product names contain characters such as *, / and !, which should not be included in the URL.</p>
  
  <p>I have access to everything, but limited skills, so please just assume I'm completely naive if you answer!  </p>
  
  <p>THANKS!</p>