title: SEO and URI Structure
body: <p>Standard SEO caveat: It's a black box, and the algorithms are proprietary, and trying to predict and game the search engines is a crappy way to make a living.</p>
  
  <p>That said, what are the <strong>baseline</strong> steps you want to take to make sure your content is visible to the major search engines (Google, Bing, etc.)</p>
  
  <p>I'm specifically curious as to what role your URI Information Architecture plays.  It's common wisdom that you want keywords in your URI, and you want to avoid the query-string laden approach, but what else beyond that?</p>
  
  <p>A quick example of what I'm talking about.  Based on something I read on a forum, I recently exposed a /category/* hierarchy on my site.  In the following weeks I noticed a sharp uptick in my page views.  </p>
  
  <p>I'm curious what other basic steps a site/weblog should take with its URIs to ensure a baseline visibility.</p>