title: Change UITableViewCell background color in Interface builder
body: <p>I'm trying to avoid adding any code to my iOS project that has to do with visual set up since that's what Interface Builder is supposed to streamline for you.</p>
  
  <p>So I'm trying to set up the prototype cell in IB and then just call:</p>
  
  <pre><code>TableCell *cell = [self.tableView dequeueReusableCellWithIdentifier:@"TableCell"];
  </code></pre>
  
  <p>The problem is if I change the background color for the cell in IB it remains white when I run my application. I can preset the color of the label fine but not the background color attribute in the Table Cell.</p>
  
  <p>As an additional note, I can see that the UIView that is the backgroundView inside the cell is null after breakpointing and inspecting the variable after it's been initialized.</p>
  
  <p><strong>UPDATE</strong>
  I'm getting the impression that the option for background color in IB is essentially useless? I'd rather not believe that.</p>