title: Store inline HTML within variable in PHP
body: <p>I was wondering, mostly because I think I've seen it before somewhere, if it is possible to store HTML within a variable, something like the following (I know this makes no sense, it's just to clarify my question):</p>
  
  <pre><code>&lt;? $var = ' ?&gt;
  text goes here
  &lt;? '; ?&gt;
  </code></pre>
  
  <p>And then <code>$var</code> would equal <code>text goes here</code></p>