title: Why doesn't "pip install" work in Anaconda 3.7?
body: <p>I installed Anaconda 3.7 on Windows 10.
  When I try to run <strong>pip install xxx</strong>
  I get the following message:
  <em>TypeError: 'module' object is not callable</em></p>
  <p>Any advice on how to solve this will be much appreciated.</p>