title: google analytics & google tag manager : Where to read the data
body: <p>I had to integrate the GTM and track few data into a webpage and im facing some comprehsion issues. I dont think it's code wise, but i don't get where i'm supposed to see the data that im tracking.
  i've successfully added the GTM code into my application and defined some data to be sent inside the <code>dataLayer</code> variable, after that i can go to the GTM admin panel and choose to Preview and Debug, so i can see the data i'm trying to track and everything seems allright. Therefore, i don't know what happens to them next. I don't know where i can see the data that i track, where they are stored. I've linked my GTM account to my GA account so i can see the traffic and other datas, but not the ones i've put inside my <code>dataLayer</code> object.</p>
  
  <p>Anyone know what are the next steps ?</p>
  
  <p>Here's some screenshots of my tag 
  <a href="https://i.stack.imgur.com/fN3Un.png" rel="nofollow noreferrer"><img src="https://i.stack.imgur.com/fN3Un.png" alt="enter image description here"></a><a href="https://i.stack.imgur.com/K0I9o.png" rel="nofollow noreferrer"><img src="https://i.stack.imgur.com/K0I9o.png" alt="enter image description here"></a></p>
  
  <p>Thanks</p>
  
  <p><a href="https://i.stack.imgur.com/QQ8sd.png" rel="nofollow noreferrer"><img src="https://i.stack.imgur.com/QQ8sd.png" alt="enter image description here"></a></p>