title: Quotation marks turn to question marks
body: <p>So I have a <strong>ruby</strong> script that parses HTML pages and saves the extracted string into a DB...
  but i'm getting weired charcters (usually question marks) instead of plain text...</p>
  
  <p>Eg : â€˜SOME TEXTâ€™ instead of 'Some Text'</p>
  
  <p>I've tried HTML entities and CGI::unescape ... but to no avail...
  did some googling n set $KCODE = 'u' &amp; require 'jcode'
  still not working...</p>
  
  <p>any suggestions /pointers would be great</p>
  
  <p>Thanks</p>
  
  <p>PS : using mysql 5.1 </p>