title: How to reference the event context for events defined in a backbone.js view?
body: <p>I have my view set up with some events and I want to reference, for example, the button element that was clicked because it has a data attribute I need.  I want to do it like so:</p>
  
  <pre><code>events: {
      'click #testGadget': 'fireEvent',
      ...
  },
  fireEvent:  function(){
      var x = $(this).data('iCanHaz')
  }
  </code></pre>
  
  <p>But the 'this' variable is scoped to the view itself.  I know there's a way to accomplish what I'm looking to do but I can't seem to word my question in a way that returns any google hits.  </p>