title: How to use Microdata throughout a LocalBusiness website
body: <p>I am getting involved into Microdata and rich snippets for leading better search results. I am kind of confused about where to set the <code>itemscope</code> for a <code>LocalBusiness</code> and if it is good or bad to have it repeated through out the whole website over and over.</p>
  
  <p>For example on the header that repeats all over the site, page after page, I have the business name, telephone, address, logo, description, etc. Is it good to repeat the same <code>itemscope</code> over and over on each page, or it should be only added to one page, for instance only on the index or only on the contact page?</p>
  
  <p>Simplified version (no address, etc.):</p>
  
  <pre><code>&lt;section itemscope itemtype="http://schema.org/LocalBusiness"&gt;
       &lt;div id="logo"&gt;
         &lt;div class="wrapper"&gt;
          &lt;img itemprop="logo" src="images/logo.png" alt="My Company Logo" title="My Company" /&gt;
          &lt;h1 itemprop="name"&gt;My Cmpany&lt;/h1&gt;
         &lt;/div&gt;
      &lt;/div&gt;
      &lt;div id="tel1"&gt; 
          &lt;a href="tel:+5160000001" itemprop="telephone"&gt;5160000001&lt;/a&gt;
      &lt;/div&gt;
       &lt;div id="tel2"&gt;
          &lt;a itemprop="telephone" href="tel:+5160000000"&gt;5160000000&lt;/a&gt;
      &lt;/div&gt;
  &lt;/section&gt;
  </code></pre>
  
  <p>Another question is, if I have a page with a list of partners and their contact information, is it ok to repeat several <code>itemscope</code> attributes and <code>itemtype="LocalBusiness"</code> for each business or this might mislead Google about the original <code>LocalBusiness</code> of the site?</p>