title: Pass extra data to Google Analytics
body: <p>I have some good experience with Google Analytics and have been using it for years. I've done some basic tracking and some event tracking from flash and AJAX apps. I'm working on a project now that has detail pages about people, but the query string is an ID rather than a SEO-friendly URL. (e.g. <code>bio.aspx?id=3945</code> vs. <code>/bios/ursino-mark.aspx</code>). I have the actual info about the person (like name) in ASP.NET and I'd like to somehow pass it to Google Analytics so we know more about the actual page in the report, other than just a number. I've looked into this and found <a href="http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html" rel="nofollow">Custom Variables in GA</a>. I'm wondering if there are any other options/recommendations?</p>