title: react isomorphic and initial data
body: <p>I'm creating an isomprphic shop with react and nodejs.
  My problem is how to populate my components with initial data on SERVER SIDE.
  I know how to populate my home page components with initial data, I fetch data in "/" route and pass them to my components as props. But what about other routes ? 
  I can define multiple server side routes but my website isn't SPA anymore.
  How can I get bennefits of react router client side routing and initiating data on server side?</p>