title: jQuery selector reference to self
body: <p>Simple question:</p>
  
  <p>How do I refer to self without using <code>$.each()</code> for example when I want to set <code>html()</code> to own attribute?</p>
  
  <pre><code>$('*[rel]').html($(this).attr('rel')); // nope
  $('*[rel]').html($(self).attr('rel')); // nah
  $('*[rel]').html($(sender).attr('rel')); // undefined
  $('*[rel]').html($(target).attr('rel')); // still undefined
  $('*[rel]').html($(???).attr('rel')); // this isn't even correct syntax
  $('*[rel]').html($(beer).attr('rel')); // well that would be tasty
  $('*[rel]').html($(woman).attr('rel')); // not in this life
  $('*[rel]').html($(god help me!).attr('rel')); // He probably doesn't even know how to use a computer
  $('*[rel]').html($(i give up).attr('rel')); // unexpected... o'rly?
  </code></pre>