title: How can I show an apostrophe in the placeholder text on a rails form
body: <p>I want have my form have a placeholder like </p>
  
  <blockquote>
    <p>Please enter the store's address</p>
  </blockquote>
  
  <p>How can I edit the form below to get the apostrophe to work?</p>
  
  <pre><code>&lt;%= text_area_tag 'store', '', class: 'form-control', placeholder: 'Please enter the store's address' %&gt; 
  </code></pre>