title: How to use proper apostrophes in HTML instead of "dumb quotes"?
body: <p>In the article <a href="http://www.netmagazine.com/features/better-web-typography-few-simple-steps" rel="noreferrer">Better web typography in a few simple steps</a>, it says</p>
  
  <blockquote>
    <p>Talking about apostrophes, the correct sign for them is the right single quotation mark. A dead give-away for amateur typography is the presence of straight quotation marks, also called 'dumb quotes' by type-savvy designers.</p>
  </blockquote>
  
  <p>I've been using these "dumb quotes" all along! </p>
  
  <p>Now, when one is writing regular HTML (and not Markdown, which automatically produces apostrophes), how is one supposed to sanely write  correct apostrophes? Am I just supposed to inject <code>&amp;#8217;</code> wherever a <code>'</code> would go before? Is there a program that automatically does this? </p>
  
  <p>How do professional web designers take care of this problem? </p>