title: RegEx to parse javascript object data
body: <p>Within a string of HTML I need to parse out values from a Javascript object. The javascript is always the same as shown below so I need parse so I need to parse the values "Ariat" and "Mens>Footwear>Cowboy Boots>Square Toe" for example between the double quotes. I'm thinking regex is probably the way to go but I've never used it before so I'm hoping to get some guidance on the right way to do this? Maybe a regex example or should I not use regex and go a different direction?</p>
  
  <pre><code> &lt;script type="text/javascript"&gt;
  dataLayer=[{
  "conversionType": "Viewed Product",
  "conversionAttributes": [
  
  {
  "brand_name": "Ariat",
  "id": 2464833,
  "category" : "Mens&gt;Footwear&gt;Cowboy Boots&gt;Square Toe",
  "image": "http://demandware.edgesuite.net/aayu_prd/on/demandware.static/-/Sites-co-master-catalog/default/dwec67444c/images/productimages/237083_90751-mens-rambler-boot-wicker_large.jpg",
  "name": "Mens Rambler Square Toe Boot",
  "msrp": "159.95",
  "price": "149.95",
  "sku": "ARIAT-MRamblerSqToe",
  "parentSku" :"ARIAT-MRamblerSqToe",
  "vendor": "Ariat"
  }
  ]
  }];
  &lt;/script&gt;
  </code></pre>