title: Why was my app rejected from Apple for a content rating that's identical to other similar apps?
body: <p>This is the third time we've submitted our messaging app to the Apple App Store, and this time we got a very upsetting response:</p>
  
  <blockquote>
    <p>The rating you’ve selected, 4+, is inconsistent with the content of your app. Since your application includes content and features involving user-generated information and picture sharing, it should be rated appropriately for this subject.</p>
  </blockquote>
  
  <p>Not only is this cryptic, but it is <em>completely</em> inconsistent with what's already out there in the store.  All of the top 5 messaging apps have ratings at 4+, and every single one of them have user-generated content.  On top of that, I used the "rating form" that allows you to select items to determine what rating system you're in.  It selected 4+.</p>
  
  <p>My question is this: what do you do to combat inconsistent requests from the app store?  I submitted an appeal, but I'm unhappy that I actually have to do this in the first place.</p>