title: Prevent converting string containing an E and numbers to number
body: <p>We have this 'strange' situation where some product codes, for example 11E6, which are stored in data attributes (ex data-prodcode) are getting converted to 11000000, when retrieved inside jquery click function. Something like this:</p>
  
  <pre><code>    &lt;a data-prodcode="11E6"&gt;click&lt;/a&gt;
      var code = $(this).data('prodcode');
      console.log(code); --&gt; 11000000
  </code></pre>
  
  <p>Any advice on how to avoid this behavior or what may cause it?</p>