title: Adsense equivalent for a desktop application?
body: <p>Jeff has <a href="https://stackoverflow.fogbugz.com/default.asp?W2434" rel="noreferrer">mentioned</a> in the past that dealing directly with the advertiser is "a great model if you can get it", but I imagine getting the critical mass that will attract advertisers to a desktop application is going be difficult and some ad based funding in the interim would be great.  So to my question(s):</p>
  
  <ul>
  <li>Are there any Adsense type services out there (or being developed) for desktop applications?  </li>
  <li>Any tips on attracting advertisers to a relatively small scale desktop application project?</li>
  </ul>