title: Creating blob storage service programmatically in Azure
body: <p>currently I'm playing around with Azure and thinking about a multi-tanent web app where users can create an instance of the app, where more users can register to upload and share files within this instance. I've created a blob storage service and created several containers. However, I'm not sure how customers may think about the fact, that they share their blob service with other users and files are only separated by containers. I would like that each user gets instead his own blob service. However the web app should be shared still by a single web worker role.</p>
  
  <p>This sounds easy for every instance you create by hand, however I want the blob service to be created automatically as the user registers and creates his instance of the web app. Unfortunately I haven't found yet any information about how I could accomplish this. I've found only the blob storage api to query the service, not for creating it.</p>
  
  <p>Can anybody lead me in the right direction? Is this even possible?</p>