title: Using a different company name for iPhone app distribution?
body: <p>My company is starting to get into iPhone development.  We'd like to keep our iPhone business segregated from our other businesses, so in the App Store, we'd like to be known by a different name.  For example, although our company may be legally Company, LLC, we'd like our apps on the App Store to appear to be from a different company name, e.g. ReallyCoolApps, LLC, which will simply be a dba for Company, LLC.</p>
  
  <p>I'm in the middle of the developer program enrollment, and it's asking me for my company name, website, etc. At this point, do I need to enter the name we'd like to appear as in the App Store (e.g. ReallyCoolApps, LLC), or can I enter our real company name (e.g. Company, LLC) here and choose a different name to appear as later when we're ready to distribute?</p>
  
  <p>We haven't actually come up with an App Store name yet. I'd like to go ahead and get signed up so I can begin testing on an actual device and wait until later to come up with a name. I want to make sure this is possible before I continue.</p>
  
  <p>Thanks!</p>