title: How to speed up Azure media services encoding
body: <p>I am uploading videos in Azure media services (here the video size may vary) and requires adaptive streaming. So as far my knowledge (if not wrong) for that the below steps need to be done.</p>
  
  <p>1) Upload video to Azure media services.</p>
  
  <p>2) Encode the videos (time taking)</p>
  
  <p>3) Publish URL.</p>
  
  <p>Here when I do the above operations for a video, it is taking more time say above 2 minutes which is causing performance related issues. I need to know is there any way or any optimization for increasing the performance. I am using MVC Web Api which is called by iOS app. Here the web api is taking time for the above processes.</p>