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In episode two of Inari, Konkon, Koi Iroha, there was a scene where there was
a blimp with a sign with a heart on it and some words "WE/MAX". What does
WE/MAX mean?

![blimp](https://i.stack.imgur.com/5dJKc.jpg)


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2014-01-23T03:16:58.187
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2014-01-23T06:49:47.940
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question
inari-konkon-koi-iroha
In Inari, Konkon, Koi Iroha, what does the name on the blimp mean?


Like Eric mentioned, "[シンワハウス (Shinwa House)](http://www.shinwahouse.co.jp/)"
is a real estate company in [Iwate
Prefecture](http://en.wikipedia.org/wiki/Iwate_Prefecture) and the subtitles
is referring to "RE/MAX", which is [famous for the iconic
balloon](http://www.remax.com/c/corporate/the-balloon). The localization
decided to use "WE/MAX" since they can't use the trademarked name "RE/MAX" and
using "Shinwa House" pretty much has no meaning in English speaking countries.
The combination of the balloon and "WE/MAX" was a localization compromise.


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2014-01-23T06:49:47.940
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2014-01-23T06:49:47.940
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