

When I was in Japan, I remember seeing products such as razors with Neon
Genesis Evangelion on the packaging, which I found a bit weird, considering
that it isn't something that (I remember) showed up in the show. I was
wondering: is all/a vast majority anime/real life product placement done as a
mutual thing as described in [this
question](https://anime.stackexchange.com/questions/4257/have-there-been-any-
anime-with-actual-product-placement), or are there other agreements that real
life companies and anime companies have in terms of representation?


CC BY-SA 3.0
2013-12-19T15:18:42.393
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2016-09-02T21:47:18.847
2017-04-13T12:54:48.953
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question
anime-production
Are real-life products always connected to the show they have on their packaging?


This is simply merchandising, and it has nothing to do with the show itself.
It's like being able to buy Tshirts, mugs, hand towels, baseball caps, etc
with the name/logo/picture of a character/etc from a certain show. It's to
make money from something other than DVD/BD sales or in the case of films, box
office take.

In certain cases, there's a marketing collaboration. This is almost always a
mutual thing, product gets a bit of marketing by placing the anime into its
products (hand cream, champagne, eye drops, shaving razors, etc) and the anime
gets a bit of marketing from the people who normally buy this stuff anyways.
Depending on the specifics of the contract, there could payment for either the
property or advertisement or in some cases, royalties.


CC BY-SA 3.0
2013-12-19T15:26:09.767
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2013-12-19T15:26:09.767
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answer