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There is a promotional video for [March Comes in like a
Lion](https://en.wikipedia.org/wiki/March_Comes_in_like_a_Lion) (aka _3gatsu
no Lion_ ) called [March Comes in like a Lion meets BUMP OF
CHICKEN](https://www.youtube.com/watch?v=CiCWbfjf8Tw&t). It expands the
closing song of the anime, _Fighter_ , into a 6-minute music video, produced
by the manga's author Chika Umino and the band BUMP OF CHICKEN.

I may have that backwards, though. The video may have pre-dated the anime by
over a year, making the closing song a condensed version of the music video.
From what I can gather, a DVD with the video accompanied special copies of the
10th volume of the manga, released 28 Nov 2014. The anime was announced 25 Sep
2015. If the music video pre-dated the anime, **who animated it?** Studio
Shaft (producing the TV show) may not have even been involved.

**add:** The music video definitely predates the anime. It was posted to
YouTube on 8 Dec 2014.

Much of the art in the music video looks like it may have come from the anime
(and a lot does not), but that could just be that they both share the manga as
source material. Also **was the music video made in Flash?** Parts of it have
that mechanistic feel, but I do not know enough about Flash video capability
to know if it would have been up to the task.

The [Show More] section of the YouTube video has a link to a Japanese site or
page apparently dedicated to the music video: [3月のライオン meets BUMP OF
CHICKEN｜白泉社](http://3lion.younganimal.com/meetsBUMP/). It is somehow protected
and won't translate (not that a translation would be very accurate). I can't
even drag over and copy text from it.


CC BY-SA 3.0
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anime-production music march-comes-in-like-a-lion
What is the background of March Comes in like a Lion meets BUMP OF CHICKEN?


It's a collaboration project between Chica Umino, the author of _March Comes
in like a Lion_ and BUMP OF CHICKEN, a Japanese music band.

The background of this project, as mentioned on both [Young
Animal](http://3lion.younganimal.com/meetsBUMP/) (the publisher of the manga)
and [BUMP OF CHICKEN](http://www.bumpofchicken.com/lion/)'s official site,

> In the beginning, Chica Umino likes BUMP OF CHICKEN, and BUMP OF CHICKEN's
> members like _March Comes in like a Lion_.
>
> They are respecting each other, they like each other's product. Well, let's
> do something!
>
> After thinking for a while, the only thing that Chica Umino can do is
> drawing a manga, and BUMP OF CHICKEN is writing a song. They knew they have
> nothing else.

Thus, BUMP OF CHICKEN wrote a single, Fighter, and Chica Umino drew a spin-off
manga.

As it has been mentioned on the question, the single and the manga was
released on 28 November 2014. The limited edition of the manga's volume 10
included the single's CD and the limited digital delivery from Toy's Factory
(BUMP OF CHICKEN's record label) included a serial number for the digital
spin-off manga.

In 2016, the song was also chosen as one of the ending songs for the anime.

Regarding the MV, there's not much info (if, at all) about the production on
the internet. Someone mentioned that it's Chica Umino's drawing, but there's
no info about the animation/studio behind it.

* * *

Additional sources: [Japanese
Wikipedia](https://ja.wikipedia.org/wiki/%E3%83%95%E3%82%A1%E3%82%A4%E3%82%BF%E3%83%BC_\(BUMP_OF_CHICKEN%E3%81%AE%E6%9B%B2\))


CC BY-SA 3.0
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