

I am trying to find the revenues generated through anime, manga, films,
merchandise sales, and video games for all popular anime.

I tried googling it and I found a 9.8 billion figure, but I have no idea where
the information comes from and I need the sources for a research paper I am
going to write.

How can you get sales figures for anime? Is there a reliable source for these
things?


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How can you get sales figures for anime?


You're going to have to do a lot of legwork on sites like this, referencing
first [Oricon](https://www.statista.com/statistics/1289168/oricon-profit/) and
any other entity like [Square
Enix](https://www.statista.com/statistics/259720/square-enixs-annual-sales-by-
segment/) or Pony Canyon, etc. you may feel is relevant to your research,
probably looking at their more easily quantifiable figures like music sales,
subtracting non-anitune sales and moving to divisions which deal with anime
production.

Anime is definitely a multi-billion-dollar-a-year industry in Japan, they
spend a huge amount of money on entertainment and that's easy to verify with
Google. The specific figures are probably going to be tough to pin down
because with digital distribution, figures are not all kept in one basket like
how hardcopy sales used to be.

You could also look into something specific like what
[Netflix](https://www.statista.com/statistics/1093754/japan-animation-
industry-revenue-by-segment/) anime market share is in Japan, that might be an
easier target to hit than to try and pinpoint the figures for the anime
industry in its entirety without doing major digging in the crates.


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