46404


At the end of the 19th episode of _Kill la Kill_ , it is announced that
further episode previews will be moved to online.

> Hello, everyone! I have sad news for you today! This will be the final
> preview for the television broadcast of this show! From now on, please tune
> in to the web previews!

It appears that the main part's duration isn't increased all that much for the
20th episode, so the only reason I think this has is to attract viewers to the
official website of the anime and, possibly, hook them on some other anime
from the same TV channel or production studio.

Why did this happen?


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2014-04-20T13:19:57.857
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2018-04-05T16:19:18.140
2018-04-05T16:19:18.140
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question
anime-production kill-la-kill
Why are next episode previews suddenly moved from TV to online?


**To promote the incoming anime.**

Apparently, [Animeism](https://en.wikipedia.org/wiki/Animeism) (a late-night
Japanese anime programming block on
[MBS](https://en.wikipedia.org/wiki/Mainichi_Broadcasting_System)) -- and to
the extent of anime produced by MBS -- has a routine of cutting
entirely/shortening next episode's previews by 15 seconds to promote incoming
anime when it's nearing the end.

In this case, since _Kill la Kill_ 's next episode's previews were 15 seconds
long, they were entirely cut and replaced by PVs for _Riddle Story of the
Devil_ since episode 19 out of 24 (refer to the [Wikipedia's
list](https://en.wikipedia.org/wiki/Animeism#Titles) on block B2). Also, since
they had worked on next episode's previews, they would be wasted if they
hadn't shown them somewhere (e.g. official site).

Another example is _Hozuki's Coolheadedness_ which had 30-seconds next
episode's previews. In that case, they're shortened to 15 seconds then
continue with _Knights of Sidonia_ 's 15-seconds PV.

Lastly, even for non-Animeism anime, but produced by MBS like _Magi_ , it's
also affected. Their 15-seconds next episode's previews got entirely cut to
show 15-seconds PV for _Haikyu!!_

* * *

> [previews resumed in the later
> episodes!](https://anime.stackexchange.com/questions/8785/why-suddenly-move-
> next-episode-previews-to-online-from-tv#comment11885_8785)

This is just a theory since I don't have enough information to make a
conclusion, but if it's not simulcasted or otherwise on streaming sites which
had more flexibility in time arrangement, then the next preview could be added
manually from the official site.

* * *

Source:

  * [matome blog (Japanese)](http://ponpokonwes.blog.jp/archives/3688279.html)
  * Yahoo! Chiebukuro (Japanese): [1](https://detail.chiebukuro.yahoo.co.jp/qa/question_detail/q12121826837), [2](https://detail.chiebukuro.yahoo.co.jp/qa/question_detail/q12121405837)


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answer