

What is the process of getting an anime for example onto CrunchyRoll? Let's
say a new original anime airs in Japan and a lot of the viewers on the west
want to watch it too. What reasons does a streaming site consider before
acquiring licenses to stream anime? How does a streaming site know what
results to expect from streaming each title?


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2016-06-07T15:48:13.917
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2017-09-25T11:33:47.550
2016-06-07T18:14:29.280
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question
anime-production streaming-sites
How do anime streaming sites decide whether to acquire licenses from studios to show their anime?


Without going into specifics, the process is the same for anime as for any
other product in the world:

  1. Is there an interest in the product? This can be measured in many different ways in case of streaming sites: polls, data analysis (who watched what, what do forums/discussion boards say), etc.

  2. If yes, can a profit be made? (in terms of new subscribes, income from ads, etc)

  3. If yes, is the product legal in the country you wish to sell it in? (If not, can it be made legal? Think pixelating private parts, etc)

  4. If yes, can a license be obtained? (eg. are there no import/export restrictions)

The answers to all these questions, and a few others (technical feasibility
for example - what if a series is _only_ made in 4K and the distributor insist
on not downscaling?) will enable a streaming site to make a proper business
decision and either move forward with actually acquiring the license, or
drop/shelve the matter.

A more comprehensive list of considerations, not specifically geared toward
streaming sites but business in general, can be found on
[Entrepeneur](https://www.entrepreneur.com/article/78778), which is the most
comprehensive overview of considerations going into a business decision.
Streaming sites, as a business, will ask those questions most suited to their
respective fields (anime, series, movies, music, etc).


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2017-07-27T00:27:17.487
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2017-07-27T10:55:29.843
2017-07-27T10:55:29.843
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answer