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If you watch just the first episodes, it is a ordinary Mahou Shoujo for tween
girls anime...

But the plot thickens into something too heavy for young girls to digest (imo)
soon enough.

> The whole dismemberment and viewing themselves as living sacrifices for
> their god, not to mention the sisterly guilt trip.

With that in mind, where does it fall?


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yuki-yuna-is-a-hero
What is the target demographic of Yuki Yuna is a Hero?


The light novel _Washio Sumi wa Yūsha de Aru_ , which is set in the same
universe 2 years prior and is the prequel of the anime, targets the _seinen_
demographic. The _seinen_ demographic includes males from 17 years of age and
above. It can be safe to assume that the anime _Yūki Yūna wa Yūsha de Aru_ is
for the same demographic as the light novel.

The show is also broadcast at late night on the primary channel MBS and other
channels, at as early as 22:00 and as late as 03:00 late night. The late night
showing of the anime implies that it is at least for young adults and not for
tween girls as the introduction might have suggests.

Sources:

  * [Wikipedia - Yūki Yūna wa Yūsha de Aru](http://en.wikipedia.org/wiki/Y%C5%ABki_Y%C5%ABna_wa_Y%C5%ABsha_de_Aru): _Washio Sumi wa Yūsha de Aru_ 's target demographic
  * Seinen definition: <http://en.wikipedia.org/wiki/Seinen_manga>
  * TV schedule: <http://live.nicovideo.jp/watch/lv195090725>


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