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In Steins;Gate, Dr. Pepper is mentioned several times as the "An Intellectual
Drink, For The Chosen Ones".

![Dk Pepper](https://i.stack.imgur.com/aiOL6m.png)

I've seen a lot of other shows that have stores or products with similar names
to the real-life brand, so that the producers can avoid copyright issues.

![Hescafe](https://i.stack.imgur.com/Xyi4Tm.jpg)
![WcDonalds](https://i.stack.imgur.com/bNukmm.jpg)

Even though the inclusion of Dr.Pepper wasn't asked for by the Dr.Pepper
company, after the release of Steins;Gate the sales in Japan for Dr.Pepper
shot up. [ref](http://kotaku.com/5791129/is-japan-ready-to-stop-ignoring-dr-
pepper).

Have there been any anime where a company has paid for their product to be
included in the show?


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anime-production steins-gate
Have there been any anime with actual product placement?


![enter image description here](https://i.stack.imgur.com/YAdpZ.jpg)

Well, there's [Tiger & Bunny](http://en.wikipedia.org/wiki/Tiger_%26_Bunny)
which plastered product placement to the extreme of its real-life sponsors:

> Each of the city's most famous superheroes work for a sponsor company and
> their uniforms also contain advertising for real-life companies.

The show features "sponsored" super heroes who fight crime, with their
sponsors plastered all over them like NASCAR, and in some cases, even doing
in-show commercials for the actual product (e.g. Pepsi). Some of these in-show
sponsors were actually sponsors of the show. The old Tiger & Bunny website
(it's since been changed) listed all of their sponsors which had product
placement: [via
archive.org](http://web.archive.org/web/20110902083004/http://www.tigerandbunny.net/link/index.html).

![enter image description here](https://i.stack.imgur.com/dni4U.jpg)

I don't know if these companies actually went to the producers to pay for
advertising spots within the show. It's probably more likely that it was a
two-way street, working much like how anime get made in general, where the
producers/studio will look for sponsors with an idea, and a contract and
agreement is made. So these companies went into it knowing how their product
would be placed in the show.

When the show was adapted into a manga, all of the product placement was
removed (for obvious reasons).


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Yes. Sometimes it's a sort of "exchange" of product placement - the anime will
show the brand in the show, and the brand will put something about the show on
its products for a certain timeframe.

# Code Geass: Pizza Hut

![Code Geass scene with Pizza Hut box](https://i.stack.imgur.com/8Vkwqm.png)
![Real life Pizza Hut box with Code Geass
advertisement](https://i.stack.imgur.com/SPSR3m.png)

# Rebuild of Evangelion

![Scene with Doritos bags](https://i.stack.imgur.com/NbodFm.jpg) ![Real life
Dorito bags with Evangelion characters](https://i.stack.imgur.com/F1FJAm.png)

# Tiger & Bunny: Various

![enter image description here](https://i.stack.imgur.com/FhTHom.jpg) ![enter
image description here](https://i.stack.imgur.com/Qz5Tqm.jpg) ![enter image
description here](https://i.stack.imgur.com/hB8hgm.png) ![enter image
description here](https://i.stack.imgur.com/vzZoKm.jpg)

I'm sure there are more examples but these are just a few.


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In addition to the other answers...

The first episode of the new _Ghost in the Shell: ARISE_ series features
various shots of various ads for the Surface tablet and the device itself.

![Surface-desu](https://i.stack.imgur.com/1fbvD.jpg)

The _Evangelion_ Rebuild films have had long lingering shots of a Lawson's
convenience store. Also, Misato’s fridge is stocked with Kirin beer.

![Bi-ruuuuuu](https://i.stack.imgur.com/ay4G1.jpg)

In _Macross Frontier_ movie, Ranka and Alto go into a FamilyMart convenience
store as a plot point...

![Why are there ads in my plot?!](https://i.stack.imgur.com/tpHJB.jpg)


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Full Metal Panic has product placements of Budweiser and Heineken.


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![enter image description here](https://i.stack.imgur.com/gCVlk.jpg)

Here. This one's from Nichijou.

And yes, it's the real thing as is featured in the credit: (0:59 in [the
ending 2](https://www.youtube.com/watch?v=Pue606bayV4))

![enter image description here](https://i.stack.imgur.com/ZZzQ1.jpg)


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Great Teacher Onizuka features a Vaio laptop:

[![Great Teacher Onizuka: Sony
Vaio](https://i.stack.imgur.com/506rB.jpg)](https://i.stack.imgur.com/506rB.jpg)

There are also Infiniti and Nissan placements in Ghost in the Shell: Arise


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The Katsuhiro Otomo-designed
[Freedom](https://en.wikipedia.org/wiki/Freedom_Project) OAV series is a
particularly fun viewing experience for product placement, since it came into
being as part of a Nissin Cup Noodles promotional campaign. In it, remnants of
humanity live in a lunar colony where -- incidentally and inexplicably --
Nissin Cup Noodles are a primary food source.


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