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In the first episode of _Love Live! School Idol Project_ season 2, the girls
went to what I assume is an arcade where the front sign says Gamers. When
watching the ED for episode 2, I noticed this same logo appear in the credits
(this is the localized version released by NISA).

I am wondering who/what is Gamers and what is their connection to the _Love
Live_ series? Is it just a [product
placement](https://anime.stackexchange.com/q/4257/1587) deal with the anime or
has it got something to do with the real life idol group?


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2017-01-15T21:37:15.737
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2017-06-06T19:04:20.090
2017-06-06T19:04:20.090
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question
love-live
Who/what is Gamers and what is their connection to the Love Live series?


Gamers is a hobby shop specializing in anime, manga, games and their related
merchandises.

![Akihabara GAMERS](https://i.stack.imgur.com/l38Yal.png)

AKIHABARA GAMERS - Image courtesy of [Japanese
Wikipedia](https://ja.wikipedia.org/wiki/%E3%83%95%E3%82%A1%E3%82%A4%E3%83%AB:Akiba_games4.jpg#/media/File:Akiba_games4.jpg)

Apparently, Gamers has appeared many times on _Love Live!_ anime. According to
[NineColors.com (Japanese)](http://nine-colors.com/), a site that lists real-
life places used in the anime:

  * [Season 1, Episode 3](http://nine-colors.com/003_anim1/1_03_anim/) (different font/logo)

![LL-Gamers old](https://i.stack.imgur.com/NHrkLl.png) ![Gamers
1](https://i.stack.imgur.com/xxhKll.png)

  * [Season 1, Episode 6](http://nine-colors.com/003_anim1/1_06_anim/)
  * [Season 1, Episode 9](http://nine-colors.com/003_anim1/1_09_anim/) (the first episode with proper font/logo)

![LL-Gamers new](https://i.stack.imgur.com/AOT8Xl.png) ![Gamers
2](https://i.stack.imgur.com/VSoJul.png)

  * [Season 1, Episode 13](http://nine-colors.com/003_anim1/1_13_anim/)
  * [Season 2, Episode 1](http://nine-colors.com/004_anim2/2_01_anim/)
  * [Season 2, Episode 3](http://nine-colors.com/004_anim2/2_03_anim/)
  * [Season 2, Episode 13](http://nine-colors.com/004_anim2/2_13_anim/)

When comparing to other shops, only Gamers have its original name shown with
proper logo while others were changed. This gives a big hint that it's a
product placement deal.

However, Gamers itself has done some tie-ups/collaborations with _Love Live!_
series itself. Some examples are bonus merchandise for _Love Live!_ products
(anime Blu-Ray, CD singles).

According to [オタクの戯言's HatenaBlog (Japanese)](http://aniota-
alvarado.hatenablog.com/entry/2016/10/03/081634), there's also a special booth
for "μ's Final Love Live!", displaying the outfit used on "SUNNY DAY SONG"
performance and other things like visitors' comment, merchandises, all
released singles and albums, and posters.

![booth in front of the shop](https://i.stack.imgur.com/wy604l.jpg) ![BD/DVD
racks](https://i.stack.imgur.com/U4eopl.jpg)

Moving to **_Love Live! Sunshine!!_** , there's Gamers Museum, displaying a
comment board (separated into text only/with picture), Aquors scene in the
anime, introduction to their songs, and casts' signature.

![Love Live! Sunshine!! Museum at
Gamers](https://i.stack.imgur.com/mWG9Wl.jpg) ![comment board with
picture](https://i.stack.imgur.com/n3EFhl.jpg)

Last but not least are _Love Live! Sunshine!!_ special pages on [Gamers
(Japanese)](https://www.gamers.co.jp/special/55597/) and [Gamers onlineshop
(Japanese)](https://www.gamers-
onlineshop.jp/corner/cc/lovelive_sunshine/cd/96/) website.


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2017-06-06T19:02:47.043
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2017-06-06T19:02:47.043
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answer