

In episode 24 of Monogatari Series Second Season, while Kaiki is on the phone
with Senjougahara, an image of her outside his window appears. During their
conversation there are several other similar images.

What is this image supposed to represent?

![enter image description here](https://i.stack.imgur.com/kNSrr.jpg)


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2013-12-17T07:28:28.220
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monogatari-series
What was the screen that appeared of Senjougahara during her phone conversation with Kaiki?


The first thing to note is that this is a clear reference to [Blade
Runner](http://en.wikipedia.org/wiki/Blade_Runner), the American scifi classic
movie. In fact, it's the same reference as was made in Uchouten Kazoku (see
[Is the "wakakusa" ad a references to
something?](https://anime.stackexchange.com/questions/4735/is-the-wakakusa-ad-
a-references-to-something/4736#4736)), namely to the famous [geisha ads in
Blade Runner](http://www.youtube.com/watch?v=ZZ17UsZ0DEQ) which play several
times throughout the movie. These ads are for the gastrointestinal drug
["Strong Wakamoto"](http://www.wakamoto-
pharm.co.jp/english/product/index.html), which is a real product that is quite
popular in Japan, but essentially only known in the West through its
connection to Blade Runner. It's not unusual that this scene would get
referenced many times in different works, since it's one of the most memorable
scenes in the movie and plays several times.

Here, the visible text from the OP above is 「．．．力わかも．．．」, which could easily
be completed to 「強力わかもと」(" _kyouryoku wakamoto_ ") which is exactly what the
original Blade Runner ads said and also the name of the product. There's also
the iconic pill swallowing animation a little bit later, which again is a very
strong reference to the original ad:

[Click for large animated GIF](https://i.stack.imgur.com/eFZku.gif)

As for why exactly the ad plays here, it's impossible to be sure, but there
are several possible reasons. Of course, Monogatari tends to throw lots of
references out just to keep viewers on their toes, and this is probably one of
them. On a deeper level, it could be used in much the same way as the original
ad, to disorient and slightly confuse viewers. Of course, given that the
geisha is supposed to be attractive, a third possibility is that this is a
metaphor to show that Kaiki has some attraction towards Senjougahara (there
are some other hints of this as well in Koimonogatari).


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2013-12-17T07:28:28.220
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