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_Bakuman_ was able to get permission to use a number of titles such as _One
Piece_ , _Naruto_ , _Hunter x Hunter_ , etc. The creators of the manga also
work for _Jump_. Many of the characters in _Bakuman_ are based on real life
mangakas, assistants and editors working in _Bakuman_.

The number of times it is used is mind boggling and seem odd to me. To be
honest while companies pay for product placement, _Jump_ had the perfect
opportunity to add its own in an in-house manga/anime?

So, why did _Bakuman_ use _Jack_ instead of _Jump_ , when they could have used
it seemingly quite easily?

For example: _Gintama_ has no problem using _Jump_ in its anime.

In the manga translation I read, the magazine was called _Shonen Jump_ , but
was changed to _Jack_ in the anime.


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question
bakuman
Why was Shonen Jump called Shonen Jack in Bakuman Anime?


**Because the anime was broadcasted on NHK.**

NHK, being a [public TV channel in
Japan](https://en.wikipedia.org/wiki/Public_broadcasting), doesn't allow
commercial advertising.

> Much like the BBC, NHK is funded by a "receiving fee" by every Japanese
> household, **with no commercial advertising** and the maintenance of a
> position of strict political impartiality.
>
> (Emphasis mine)

Their official [domestic program standard
(Japanese)](http://www3.nhk.or.jp/pr/keiei/kijun/index.htm) (or, "standard
policy") states this:

> **Item 12 - Advertising**
>
>   1. It's absolutely not allowed to broadcast in purpose of commercial
> advertising or self-advertisement marketing.
>   2. In the middle of the broadcast, when it's planned to include corporate
> name, personal name, occupation, firm name, or trade (brand) name,
> regardless if it's an essential component or unavoidable performance, they
> will be judged impartially and then given the decision on how to handle
> them.
>

The staffs, trying to avoid this case as best as they can, replaced some of
the names with others:

  * Shueisha (publisher of _Shonen Jump_ ) → Yueisha
  * _Jump_ (Shueisha's manga magazine brand) → _Jack_
  * _SHOSETSU SUBARU_ (Shueisha's monthly light novel magazine) → _SHOSETSU PLEIADES_
  * _Margaret_ (Shueisha's manga magazine) → _Magnolia_
  * _Hashire! Daihatsu Tanto_ (Japanese-brand car) → _Hirameki! Tanto-kun_

* * *

Source: [Japanese
Wikipedia](https://ja.wikipedia.org/wiki/%E3%83%90%E3%82%AF%E3%83%9E%E3%83%B3%E3%80%82_\(%E3%82%A2%E3%83%8B%E3%83%A1\)#.E5.9B.BA.E6.9C.89.E5.90.8D.E8.A9.9E.E3.81.AE.E5.A4.89.E6.9B.B4),
[Yahoo!
Chiebukuro](https://detail.chiebukuro.yahoo.co.jp/qa/question_detail/q1452754479),
[ひなぴし - HatenaBlog](http://www.hinapishi.com/entry/2015/08/28/111546)

P.S. another mind-boggling thing is, _One Piece_ and _Naruto_ were left as is
in _Bakuman_ anime.


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