What is the で in the movie name 「地獄でなぜ悪い」?


The English translation on Wikipedia is "What's so bad about hell?" But I'd
think that sentence would use は instead of で: 「地獄 **は** なぜ悪い」. So I'm confused
what role で is playing.

Perhaps it's location で: "What's so bad about in hell?", or the noun+で used to
connect nouns with other phrases: "It's hell, what's so bad [about that]?"

