未来につなぐ: Precise meaning? Fuzzy marketing buzzword?


未来につなぐ

Does this phrase have a precise meaning, a meaning that can be translated into
precise English? Or is this simply a positive-sounding but vague trendy
marketing phrase?

I see for example the following from company and government websites, usually
as a title or a motto:

  1. 未来につなぐ環境戦略

  2. 未来につなぐ森づくり

  3. 未来につなぐ松下幸之助の精神

  4. 未来につなぐわらごはん

But, for example 1 above, "Environmental Strategy Connecting to the Future,"
sounds vague and a bit silly, not very natural. "Linking to the Future" sounds
a bit better but still odd.




Yes, it's a marketing phrase. コーポレートスローガン (corporate slogan).  
See [企業のスローガン・企業コピーまとめ](http://matome.naver.jp/odai/2126276350931073501)

> 未来につなぐ環境戦略 > not natural (not colloquial)  
>  未来につなぐ **ための** 環境戦略 > natural

e.g.  
**_Talk:_**  
「[本日]{ほんじつ}は _未来につなぐための環境戦略_ について[討議]{とうぎ}しましょう」

**_TV Commercial:_**  
「 _未来につなぐ環境戦略_ 」(with something BGM)

