Meaning of word "しんネタ"


Can't translate this sentence:

> しんネタ どらにゃんこを マスター！

Can be also たね (kana reversed).

Context:

[![enter link description
here](https://i.stack.imgur.com/I1JmU.png)](https://i.stack.imgur.com/I1JmU.png)




As you mentioned, ネタ is the
倒語/[anadrome](https://en.wikipedia.org/wiki/Anadrome) (reverse-ordered word)
of 種{たね}/seed. It is usually used to refer to the source of a joke, comedy
sketch, or an impersonation. しんネタ is 新ネタ, new ネタ.

I believe it is pretty common in the context of 漫才 where people talk about how
a joke makes fun of a celebrity or a well-known event. You linked a meme in
your question and in memes the idea is the same: the source or material for a
joke.

どらにゃんこ is a play on
[どら焼き](https://ja.wikipedia.org/wiki/%E3%81%A9%E3%82%89%E7%84%BC%E3%81%8D).

