How do I read the kanji in this ad for mascara?


On the train yesterday, I came across this ad, which is just for some mascara
or whatever:

![mascara ad](https://i.stack.imgur.com/zMMf9.jpg)

Sorry it's a little blurry. The text is `凛{りん}と際立{きわだ}つ艶ロング`。

I'm just a little unclear on a couple of things.

For the first kanji, `凛{りん}`, my dictionaries say it means "cold", but I can't
see how that connects to mascara. Is that the right meaning?

The other question is on the last kanji, `艶`. Is it read `つや` or `えん`? The
different readings seem to have different meanings, but they could both apply.
`つや` is "gloss, glaze, charm" and other meanings, while `えん` is "charming,
fascinating". Which is it?




First of all I think it's usually written as
[`凛{りん}と`](http://dic.yahoo.co.jp/dsearch?p=%E5%87%9B%E3%81%A8&stype=0&dtype=3)
rather than
[`凛{りん}`](http://dic.yahoo.co.jp/dsearch?enc=UTF-8&p=%E5%87%9C&dtype=0&dname=0ss&stype=0&index=120634800000&pagenum=1),
meaning "dignified".

Secondly I think it's most likely
[`艶{つや}`](http://eow.alc.co.jp/%E3%81%A4%E3%82%84/UTF-8/) as in `つやつや`
"glossy/shiny" as I've often seen `つやつやとした` in reference to shiny hair, and
`つやロング` gets lots of relevant search results but `えんロング` doesn't seem to.

> 凛{りん}と際{きわ}立{だ}つ艶{つや}ロング  
>  "Glossy long (eyelashes) that stand out dignified."




First of all I think it's usually written as
[`凛{りん}と`](http://dic.yahoo.co.jp/dsearch?p=%E5%87%9B%E3%81%A8&stype=0&dtype=3)
rather than
[`凛{りん}`](http://dic.yahoo.co.jp/dsearch?enc=UTF-8&p=%E5%87%9C&dtype=0&dname=0ss&stype=0&index=120634800000&pagenum=1),
meaning "dignified".

Secondly I think it's most likely
[`艶{つや}`](http://eow.alc.co.jp/%E3%81%A4%E3%82%84/UTF-8/) as in `つやつや`
"glossy/shiny" as I've often seen `つやつやとした` in reference to shiny hair, and
`つやロング` gets lots of relevant search results but `えんロング` doesn't seem to.

> 凛{りん}と際{きわ}立{だ}つ艶{つや}ロング  
>  "Glossy long (eyelashes) that stand out dignified."

