What is the meaning of への？


What is the meaning of へ or への in this case:

中国では日本のアニメや漫画 **への** 人気が高いことに加え、「君の名は。」は、ネット上などで早くから話題を
集めていて、映画館によっては、予約販売ですでにほとんどの席が埋まるところも出ています。




へ in this case is expressing direction, similar to 海へ行く, though in this
passage the direction is not physical, it is expressing the 'direction' of
popularity (人気).

の is being used to make the part before it "...漫画" modify the part after it
"人気。。。"

So "漫画への人気" could be loosely translated as "Popularity of Manga".

[Here](http://selftaughtjapanese.com/2015/05/16/japanese-particle-
combination-%E3%81%B8%E3%81%AE-e-no/) is an article I wrote about this topic
with more examples.

UPDATE: Below is my rough translation of the passage in question for
reference:

_In China, building on the already high popularity of Japanese Anime and
Manga, "Your Name" has quickly become a hot topic in places such as the
Internet, and there are some movie theaters where tickets are already sold out
and most seats are filled._




へ in this case is expressing direction, similar to 海へ行く, though in this
passage the direction is not physical, it is expressing the 'direction' of
popularity (人気).

の is being used to make the part before it "...漫画" modify the part after it
"人気。。。"

So "漫画への人気" could be loosely translated as "Popularity of Manga".

[Here](http://selftaughtjapanese.com/2015/05/16/japanese-particle-
combination-%E3%81%B8%E3%81%AE-e-no/) is an article I wrote about this topic
with more examples.

UPDATE: Below is my rough translation of the passage in question for
reference:

_In China, building on the already high popularity of Japanese Anime and
Manga, "Your Name" has quickly become a hot topic in places such as the
Internet, and there are some movie theaters where tickets are already sold out
and most seats are filled._

