What does おは顕示欲 mean?


Caption on a picture of a woman with nice dress

Other sentence usage for different photos includes the following:

  1. 顕示欲の出涸らし

  2. おやすみ顕示欲

  3. 隠し切れない顕示欲

  4. 溢れ出る顕示欲

Note: The dress is not sexy nor revealing, but generally casual. Is the woman
trying to show-off her clothes, or is she trying to say 'Do I look nice on
this dress?"

Caption on twitter page as below:
<https://twitter.com/suzukisakiika/status/1249479824260730881>




おは顕示欲 is not a word itself, but I kind of understand what it says.

First, おは is an extra shortened form of おはよう. It can be used alone for super
casual morning greeting, or as a part of playful portmanteau like
[おはこんばんちは](https://moto-neta.com/anime/ohakonbanchiwa/). I think it is the
latter in this case.

The second part 顕示欲 is a long story. It is not an easy word, and was nor
common until a (quite) while ago when experts pointed out that [modern SNSes
(including Twitter) were functioning as some kind of "self-esteem
porn"](https://ddnavi.com/news/179437/a/). Keywords highlighted at that time
were such as 承認欲求 (Maslow's _[esteem
needs](https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs)_ ) and
自己顕示欲 ("desire of self-display"), which soon became buzzwords mostly with a
negative meaning. There might be similar terms used same way in the English-
speaking world, but I am not familiar with it.

As those words gain popularity, people start to use them as a joke, as much as
saying "Hi, I shamelessly need likes so do it!" Given that this is a Twitter
post, the author must be fond of using the word in this way. So, in this case,
the literal-ish translation would be like "morning-ostentation" or effectively
saying "Morning! See my attention-seeking!"

