What do 限定 and ポイント mean in this sentence about marketing?


> 限定とポイントで買わないことを損にする

I am currently working on a difficult translation to do with marketing that
has very little context with a lot of sentences in isolation. It is to do with
behavioural economics. I'm wondering if anyone knows what 限定 and ポイント are
referring to in the above sentence. There is no context other than it is from
a list of subtitles in a book to do with companies and their marketing
strategies.

Also, does anyone know if ボリュームゾーン不況 could be translated as a 'recession in
the volume zone'?




限定 is an abbreviation of 限定商品.

If you have a ポイントカード of a shop, you can get "points" according to your amount
of purchase. The points can be accumulated and be used for later purchases.
The word ポイント in your sentence means this reward system. This kind of ポイントシステム
is very popular to enclose customers in Japan.

ボリュームゾーン不況 is explained in [this
webpage](https://thepage.jp/detail/20150417-00000003-wordleaf).  
This word seems a term coined in Japan, so you should find an appropriate
English expression by yourself.

