Why is "My Apps" translated to マイApp instead of something like 自分のApp?


In iTunesConnect (for those who don't know, iTunesConnect is a website where
developers and iBook authors can manage their apps/books), there is this "My
Apps" button:

[![enter image description
here](https://i.stack.imgur.com/dfbbC.png)](https://i.stack.imgur.com/dfbbC.png)

When I change my OS's language to Japanese, it turns into this:

[![enter image description
here](https://i.stack.imgur.com/fTIO2.png)](https://i.stack.imgur.com/fTIO2.png)

This is quite weird to me because I have never seen "my" translated to just
"マイ" before. Is there a reason why they did not use "私の" or "自分の"?




マイ○○ in katakana is very common in this context because we have been familiar
with マイコンピュータ and マイドキュメント on the Windows desktop since the Windows 95 era.
Using 私の instead doesn't sound cool to me.

On the other hand アップ in katakana is not a good choice because アップ usually
means _up_ in Japanese. In katakanized English, _up_ and _app_ are read
identically. アプリ is a common abbreviation for アプリケーション, but somehow Apple
doesn't seem to like it :)




マイ○○ in katakana is very common in this context because we have been familiar
with マイコンピュータ and マイドキュメント on the Windows desktop since the Windows 95 era.
Using 私の instead doesn't sound cool to me.

On the other hand アップ in katakana is not a good choice because アップ usually
means _up_ in Japanese. In katakanized English, _up_ and _app_ are read
identically. アプリ is a common abbreviation for アプリケーション, but somehow Apple
doesn't seem to like it :)

