Saying ジャパニーズ instead of 日本の


I recently came across a sentence mentioning 'ジャパニーズデザイン'. What would be the
difference between calling something 日本のデザイン verses ジャパニーズデザイン?




There are various reasons to use katakana or loanwords (see other answers),
but in this case, I think the reason is very close to [why 日本 is sometimes
written as ニッポン](https://japanese.stackexchange.com/q/17799/5010) or [why トヨタ
is written in katakana](https://japanese.stackexchange.com/q/31078/5010). The
intentional use of the katakana version of a word can make it sound modern
and/or internationalized. For example, 忍者 is a plain word for ninja, but ニンジャ
written in katakana suddenly makes people imagine that stereotypical ninja
enjoyed by western people. Likewise, while 日本のデザイン is the normal way to say
"Japanese design", ジャパニーズ・デザイン can be intentionally chosen to give the
impression of "that stereotypical Japanese design appreciated internationally"
or "contemporary Japanese design as opposed to universal or traditional ones".




There are various reasons to use katakana or loanwords (see other answers),
but in this case, I think the reason is very close to [why 日本 is sometimes
written as ニッポン](https://japanese.stackexchange.com/q/17799/5010) or [why トヨタ
is written in katakana](https://japanese.stackexchange.com/q/31078/5010). The
intentional use of the katakana version of a word can make it sound modern
and/or internationalized. For example, 忍者 is a plain word for ninja, but ニンジャ
written in katakana suddenly makes people imagine that stereotypical ninja
enjoyed by western people. Likewise, while 日本のデザイン is the normal way to say
"Japanese design", ジャパニーズ・デザイン can be intentionally chosen to give the
impression of "that stereotypical Japanese design appreciated internationally"
or "contemporary Japanese design as opposed to universal or traditional ones".

