Explaining pharse 「今日のイチオシ」 - part ~オシ


Recently I have received the e-mail from レコチョク online music store - and the is
the title 今日のイチオシ. It translates as "Today's choices". But abbreviation (?) at
the end ~オシ I can't understand/translate.. And also the name itself of the
shop レコチョク is not very clear to me - the part ~チョク. Maybe it is also some
abbreviation?




「オシ」 comes from the verb 「[推]{お}す」, which means "to recommend". You may
already know the word 「[推薦]{すいせん}する」, which means the same. Notice the same
kanji is used in both.

「イチ」, of course, means 「[一番]{いちばん}」. Thus, 「イチオシ」 is a colloquial (kind of
slangy but not too much) word meaning " ** _one's best recommendation_** ".

Finally, 「チョク」 in 「レコチョク」 is 「[直]{ちょく}」 in kanji. It means "direct".

According to Wikipedia, the company was named レコチョク because it is directly
funded by the record companies -- 「レコード[会社直営]{がいしゃちょくえい}」. It took the 「レコ」
and「直」 parts and put them together.

<http://ja.wikipedia.org/wiki/%E3%83%AC%E3%82%B3%E3%83%81%E3%83%A7%E3%82%AF>




「オシ」 comes from the verb 「[推]{お}す」, which means "to recommend". You may
already know the word 「[推薦]{すいせん}する」, which means the same. Notice the same
kanji is used in both.

「イチ」, of course, means 「[一番]{いちばん}」. Thus, 「イチオシ」 is a colloquial (kind of
slangy but not too much) word meaning " ** _one's best recommendation_** ".

Finally, 「チョク」 in 「レコチョク」 is 「[直]{ちょく}」 in kanji. It means "direct".

According to Wikipedia, the company was named レコチョク because it is directly
funded by the record companies -- 「レコード[会社直営]{がいしゃちょくえい}」. It took the 「レコ」
and「直」 parts and put them together.

<http://ja.wikipedia.org/wiki/%E3%83%AC%E3%82%B3%E3%83%81%E3%83%A7%E3%82%AF>

