Does this athlete intend to play in the street or for the street?


In a bizarre and transparently ineffective attempt to try and change the
culture of Shibuya's central shopping district, the shopowners promotion
association (`商店街{しょうてんがい}振興{しんこう}組合{くみあい}`) has changed the name of the main
shopping road in front of the station from `センター街{がい}(centre street)` to
`バスケットボールストリート(basketball street)`.

Or, apparently, if you're as "hip" as the geriatric bureaucrats who came up
with this, you would call it `バスケ通{どお}り`.

Anyway, in [the article where I read about this](http://www.tokyo-
np.co.jp/s/article/2011092790094403.html), a pro basketball player attending
the naming ceremony was quoted as follows:

>
> 千葉{ちば}ジェッツの石田{いしだ}剛規{たけのり}選手{せんしゅ}（２９）は「この有名{ゆうめい}な通{どお}りにふさわしいプレーをしていかなければ」と語{かた}った。

I'm not sure on the reading of the guy's name. Anyway, my rough translation
is:

> "Ishida Takenori (29), of the Chiba Jets, said, "We have to play
> appropriately (in?/for?) this famous street."

I'm confused about the use of `に`, because it seems that he is saying they,
the basketball league, need to play appropriately _in_ the street. Which would
be kind of a weird thing to do. Despite the new name, I don't think anyone
intends to actually play there.

It makes more sense to me, given the overall context, that he would be saying
something more about how the league needs to set a good example _for_ the
street by playing appropriately in general, at their games. I'm not familiar
with `に` being used to mean "for" in this way, though.

So it seems from my (poor) understanding of grammar that his statement should
mean play _in_ the street, but from my understanding of the situation it
should mean play _for_ the street.

Is either guess correct? Am I wrong either way? What exactly is he saying?




`にふさわしい` means 'amounts to' or 'deserves'. You can think of the `に` as the
counterpart to `to` of `amounts to`. My translation for the quotation part
would be:

> We have to keep on playing in such a way that this famous street deserves.

or more literary,

> We have to keep on doing a play that this famous street deserves.




`にふさわしい` means 'amounts to' or 'deserves'. You can think of the `に` as the
counterpart to `to` of `amounts to`. My translation for the quotation part
would be:

> We have to keep on playing in such a way that this famous street deserves.

or more literary,

> We have to keep on doing a play that this famous street deserves.

