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<p>This thesis is a study of insurgent use of six basic principles of human persuasion  and influence. These principles are put forth by Robert B. Cialdini in his work Influence:  The Psychology of Persuasion. The principles of influence put forth in Cialdini's work  are reciprocation, commitment and consistency, social proof, liking, authority, and  scarcity. While past studies have sought to explain the manner in which insurgencies gain  influence, there has not been a thorough study conducted using this particular framework.  This thesis first provides an overview of Cialdini's principles of influence, examining  each of the six principles. Next, it will provide an historical look at six different  insurgencies--the Viet Cong, the Mau Mau Uprising, the Irish Republican Army, the  Bolshevik Revolution, the 26th of July Movement (Cuba), and EOKA (Cyprus)--and will  examine the manner with which insurgents influence internal and external audiences.  Next, a comparative case analysis examines the relative success of these influence tactics  (or combination thereof), and the interrelations and relative importance of each of the six  principles based on the study of the six insurgencies. Finally, this thesis will recommend  possible applications of the study in conducting counterinsurgency.
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<br>Subjects: Insurgency; Political rights</div>
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Hagan, Kevin R.</div>
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