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<p>The Navy's annual task ofrecruiting up to sixty-thousand high- quality\" recruits has become more difficult in recent years. The primary objective of this thesis was to develop an Internet-based \"mock-up\" of an Online Recruiting Station (ORS) to benefit military recruiting. An ORS Web-site was created with the assistance of a contractor (and funding support from the Commander, Navy Recruiting Command). Several interactive elements were constructed as part of the ORS, including a wide range of linked Web pages for a \"virtual recruiter\" environment. A focus group of high school students was then assembled to evaluate the ORS \"mock-up.\" Focus group participants were able to identify the purpose and concept of the ORS \"mock-up.\" The participants appreciated many of the features of the ORS, and felt that it offered a \"comfortable\" alternative to dealing directly with a military recruiter. Further development of the ORS is recommended so that it may become fully integrated into the military's recruiting process.
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<br>Subjects:</div>
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Dodge, R. Nicholas.</div>
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