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<p>The American scholar Joseph Nye was the first to coin the term soft power. The soft power of a country is based on three resources: the culture, the value of internal policy, and the strength of the foreign policy. In international politics, soft power is among the ways in which success can be achieved without hard power. The concept of soft power has become an integral part of today’s language for Saudi Arabia’s political leaders, who use soft power to confront challenges with Iran. Such a concept has to be maintained for Iran to stop increasing its influence in the region. This thesis explores Saudi Arabian soft power aimed at counteracting challenges presented by Iran’s hegemonic ambitions in the Middle East. Accordingly, the thesis explores the tools at Saudi Arabia’s disposal that could enable it to counter Iran's ambition of dominating the Middle East and the rest of the Arab world.
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<br>Subjects: Saudi Arabia; Iran; soft power; challenges</div>
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Alanazi, Abdullah Khuliyf A.</div>
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