Role-reversal in advertising: in this 1949 confectionery advertisement, it's the young <i>heroine</i> who saves the infant (and the puppy) from the onrushing fire-engine. While postwar comic books usually upheld traditional gender stereotypes, there were frequent exceptions depicting girls as brave, courageous and resourceful - possibly a nod to the vital role women played in the war effort just a few years previously.
From <i><a href="https://en.wikipedia.org/wiki/Pep_Comics" class="extiw" title="w:Pep Comics">Pep Comics</a></i> number 70, page 19.
Archie Comics Publications
1949-01
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