South end of Longacre Square (today called Times Square), New York City, 1898.<br><p>Looking northwest down 42nd Street (left) from Broadway.
Right half of the picture is the triangular island between Broadway and 7th Avenue, where
<a href="https://en.wikipedia.org/wiki/One_Times_Square" class="extiw" title="w:One Times Square">One Times Square</a> now stands, which replaced the Pabst Building, a nine-story hotel and restaurant begun in October 1898 and completed a year later.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1">[1]</a></sup>
At left, across 7th Avenue, is the future site of <a href="https://en.wikipedia.org/wiki/Victoria_Theater_(Hammerstein%27s)" class="extiw" title="w:Victoria Theater (Hammerstein's)">Hammerstein's Victoria</a> and Roof Garden. Above the Kremonia advertising poster, left-center, is a sign advertising the property. It reads: "For sale or lease / 2 to 5 years / Daniel Seymour / Drexel Bldg. [?]" Below those words is a plan of the property, with measurements of 200 x 100, and of the plot to the west of it, which became Hammerstein's <a href="https://en.wikipedia.org/wiki/New_Victory_Theater" class="extiw" title="w:New Victory Theater">Theatre Republic</a>.<br></p><p>Posters advertise <i>The Moth and the Flame</i>, which played the <a href="https://en.wikipedia.org/wiki/Lyceum_Theatre_(Park_Avenue_South)" class="extiw" title="w:Lyceum Theatre (Park Avenue South)">Lyceum Theatre</a> April 11 to June 18, 1898,<sup id="cite_ref-2" class="reference"><a href="#cite_note-2">[2]</a></sup><sup id="cite_ref-3" class="reference"><a href="#cite_note-3">[3]</a></sup><i>Way Down East</i> (under the Kremonia poster), which played the Manhattan Theatre from February 7 to June 18, 1898,<sup id="cite_ref-4" class="reference"><a href="#cite_note-4">[4]</a></sup><sup id="cite_ref-5" class="reference"><a href="#cite_note-5">[5]</a></sup> and the Castle Square Opera Company, which played a season at the American Theatre on 42nd Street from December 25, 1897 to June 25, 1898.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6">[6]</a></sup><sup id="cite_ref-7" class="reference"><a href="#cite_note-7">[7]</a></sup></p>
<div class="reflist" style="list-style-type: decimal;">
<ol class="references"><li id="cite_note-1"><span class="mw-cite-backlink"><a href="#cite_ref-1">↑</a></span> <span class="reference-text"><i>The New York Times,</i> May 7, 1903. <a rel="nofollow" class="external text" href="http://query.nytimes.com/mem/archive-free/pdf?res=9F0DE6D91F30E733A25754C0A9639C946297D6CF">"Steel Frames and Corrosion"</a></span>
</li>
<li id="cite_note-2"><span class="mw-cite-backlink"><a href="#cite_ref-2">↑</a></span> <span class="reference-text"><i>The New York Times,</i> April 12, 1898. <a rel="nofollow" class="external text" href="http://query.nytimes.com/mem/archive-free/pdf?res=9F0CE0D9133CE433A25751C1A9629C94699ED7CF">"Dramatic and Musical. <i>The Moth and the Flame</i>"</a></span>
</li>
<li id="cite_note-3"><span class="mw-cite-backlink"><a href="#cite_ref-3">↑</a></span> <span class="reference-text"><i>The New York Times,</i> June 17, 1898. <a rel="nofollow" class="external text" href="http://query.nytimes.com/mem/archive-free/pdf?res=9801E3DC103CE433A25754C1A9609C94699ED7CF">"Theatrical Gossip"</a></span>
</li>
<li id="cite_note-4"><span class="mw-cite-backlink"><a href="#cite_ref-4">↑</a></span> <span class="reference-text"><i>The Sun</i> (New York), February 8, 1898. <a rel="nofollow" class="external text" href="http://chroniclingamerica.loc.gov/lccn/sn83030272/1898-02-08/ed-1/seq-7/">"Plays New to Our Stage"</a>, p. 7, col. 1</span>
</li>
<li id="cite_note-5"><span class="mw-cite-backlink"><a href="#cite_ref-5">↑</a></span> <span class="reference-text"><i>The Sun</i> (New York), June 15, 1898. <a rel="nofollow" class="external text" href="http://chroniclingamerica.loc.gov/lccn/sn83030272/1898-06-15/ed-1/seq-7/">"Theatrical Amusements"</a>, p. 7, col. 1</span>
</li>
<li id="cite_note-6"><span class="mw-cite-backlink"><a href="#cite_ref-6">↑</a></span> <span class="reference-text"><i>The New York Times,</i> December 25, 1897. <a rel="nofollow" class="external text" href="http://query.nytimes.com/mem/archive-free/pdf?res=9D02EEDC153DE633A25756C2A9649D94669ED7CF">"Grand Opera in English"</a></span>
</li>
<li id="cite_note-7"><span class="mw-cite-backlink"><a href="#cite_ref-7">↑</a></span> <span class="reference-text"><i>The New York Times,</i> June 26, 1898. <a rel="nofollow" class="external text" href="http://query.nytimes.com/mem/archive-free/pdf?res=9D02EEDD1030E333A25755C2A9609C94699ED7CF">"Castle Square Opera Company"</a></span>
</li>
</ol></div>
Arthur Vitols, Byron Company (New York, N. Y.)
1898
<i>Museum of the City of New York</i> website, <a rel="nofollow" class="external text" href="http://collections.mcny.org/C.aspx?VP3=SearchResult_VPage&amp;VBID=24UAYWWVO8ML&amp;SMLS=1&amp;RW=1851&amp;RH=964">Image ID: 93.1.3.157</a>. (At the website, click on the magnifying-glass icon for detail.)