Two-page ad sheet for <i>Cagliostro</i>, a concept for a <a href="https://en.wikipedia.org/wiki/Universal_Pictures" class="extiw" title="w:Universal Pictures">Universal Pictures</a> film to star <a href="https://en.wikipedia.org/wiki/Boris_Karloff" class="extiw" title="w:Boris Karloff">Boris Karloff</a> as a villainous character inspired by the historical Italian occultist <a href="https://en.wikipedia.org/wiki/Alessandro_Cagliostro" class="extiw" title="w:Alessandro Cagliostro">Alessandro Cagliostro</a>. While the <i>Cagliostro</i> concept was abandoned, it served as the early basis for what became <i><a href="https://en.wikipedia.org/wiki/The_Mummy_(1932_film)" class="extiw" title="w:The Mummy (1932 film)">The Mummy (1932 film)</a></i> (1932). The accompanying ad copy reads:
<blockquote class="templatequote language"><style data-mw-deduplicate="TemplateStyles:r369756387">.mw-parser-output .smallcaps{font-variant:small-caps}</style><p><span class="smallcaps">Cagliostro</span><br>The Great Impostor<br><br>He lives today . . .<br>3,000 years old,<br>yet appearing 35!<br>. . . He preys on<br>the souls of beauti-<br>ful women! . . . The<br>world and the<br>people in it are his<br>toys! . . . He has the<br>power to create . . .<br>and to destroy!<br><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r369756387"><span class="smallcaps">Impossible?</span><br><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r369756387"><span class="smallcaps">Unbelievable?</span><br><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r369756387"><span class="smallcaps">Wait and see!</span><br><br><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r369756387"><span class="smallcaps">Boris Karloff</span><br>(The 'Frankenstein' monster him-<br>self), in a 1932 version of the<br>character that has fooled the world<br>for centuries. By that famous<br>novelist and short story writer —<br><a href="https://en.wikipedia.org/wiki/Nina_Wilcox_Putnam" class="extiw" title="w:Nina Wilcox Putnam"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r369756387"><span class="smallcaps">Nina Wilcox Putnam</span></a>
</p></blockquote>
Illustrated, designed, and signed (in the bottom right corner) by Karoly Grosz. Distributed by Universal Pictures.
*<b>Original source</b>: published in the <i>Universal Exhibitor Book 1932–33</i>.
<ul><li><b>Instant source</b>: Scan via <a rel="nofollow" class="external text" href="https://movieposters.ha.com/itm/miscellaneous/universal-exhibitor-book-universal-1932-1933-exhibitor-book-10-x-13-54-pages-/a/7029-84262.s">Heritage Auctions</a>. Cropped from the original image.</li></ul>