<p>IMAGE BUILDING 
“Our PESCO brand repositioning has proved instrumental, not only in building an improved image of PESCO amongst its customers and the public at large, but in contributing to the internal change management process to turnaround the company into a progressive unit. In just a few months since, one can safely say that we are fast moving towards the ‘One Team – One Vision – One Mission’ motto.”
Peshawar Electric Supply Company, Director General Public Relations 
Shaukat Afzal 
</p>
(Picture Above) Repositioning the Peshawar Electric Supply Company Brand: Due to the severe energy shortfall in the Khyber Pakhtunkhwa, PESCO’s image has deteriorated in the recent past. In order to create a softer image and increased awareness about PESCO’s role in improving delivery of reliable power, the USAID Power Distribution Program is working on repositioning the PESCO brand toward a more progressive and customer-friendly image that is accessible to the public and flexible enough to accommodate changing trends.
<a rel="nofollow" class="external text" href="https://www.flickr.com/people/60088208@N06">USAID Pakistan</a>
<a rel="nofollow" class="external text" href="https://www.flickr.com/photos/usaid_pakistan/13964183155/">Repositioning the Peshawar Electric Supply Company Brand</a>