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<p>This research evaluates how effectively the reengineering process concept has been communicated within the Southwest Division in San Diego, California. It clearly defines reengineering, why reengineering has been embraced by Southwest Division, and what senior leadership's communication objectives and strategies have been since its inception. The research analyzes senior leadership's communication of organizational reengineering and some of the obstacles they have encountered. The research provides action recommendations, where warranted, for greater success in communicating the reengineering process transformation.
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<br>Subjects: Reengineering (Management); Reengineeering; Communication</div>
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Welch, David T.</div>
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