<div class="description">
<p>An analysis of the base housing organization Clark/Pinnacle revealed factors of  satisfaction and dissatisfaction with the organization's current organizational and  marketing strategies. Research was conducted through management interviews, a focus  group that explained the Clark/Pinnacle housing process, archival material, a housing  survey provided by Residential Communities Initiative management, and use of the  Clark/Pinnacle website. Measurement factors were identified as: property, move-in  process, management, amenities, services, and security. The data collected from the  research indicated that survey results and management opinion are different at various  levels. The analyses of these differences identified problems with the current marketing  and structure of the housing organization. Solutions and specific recommendations were  concluded from the research.
</p>
<br>Subjects: Organizational behavior.; Marketing; base housing; organizational behavior;</div>
<div class="fn value">
Hernandez, Andrea B.</div>
Internet Archive identifier