<div class="description">
<p>This thesis examines the United States Army Recruiting Command incentive system used to motivate recruiters to meet and/or exceed mission box. In 1998, for the first time in decades, the Army missed its annual recruiting mission. The Army expects to miss it again in 1999. A sample of 2,000 on- production recruiters were randomly chosen to receive a survey regarding which incentives motivate recruiters to meet and/or exceed mission box. Findings indicate that the current incentives do not motivate recruiters to meet or exceed goal. What does seem to motivate recruiters are intrinsic factors such as time-off and meritorious promotion and other incentives like choice of follow-on assignment and family support. Recommendations to improve the incentive system include implementation of more intrinsically motivating incentives.
</p>
<br>Subjects:</div>
<div class="fn value">
Coronado, Christine A.</div>
Internet Archive identifier