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<p>This thesis analyzes data from the 1988 New Recruit Survey (NRS) sponsored by the United States Army Recruiting Command to study incentives that motivate new recruits to enlist in the United States Army. Our purpose is to use discriminant analysis and logistic regression to identify those incentives that have the greatest effect on enlistees in the prime recruiting market and to compare the results of these two methods. We believe that the incentives identified will differ between high quality and non-high quality individuals where a high quality individual is defined as one who has a high school diploma and scores in categories I through IIIA on the Armed Forces Qualification Test (AFQT). Demographic variables such as an individual's marital status and time spent in the labor force prior to enlisting in the Army were shown to influence enlistment incentives. Further, factor analysis of NRS responses identified four underlying factors which influenced recruits' enlistment motivations. However, these factors differed between racial groups and accurate models could only be developed for each racial group separately.
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<br>Subjects: Demography; Recruiting and enlistment.; Enlistment; Incentive; Motivation; New Recruit Survey</div>
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Woods, Willis A.</div>
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