On March 24, 2010, Ambassador Barzun spoke at Swedish Radio's Public Service Dagen (<a rel="nofollow" class="external free" href="http://www.sr.se/sida/artikel.aspx?programid=3088&amp;artikel=3566725">http://www.sr.se/sida/artikel.aspx?programid=3088&amp;artikel=3566725</a>).  While there, he spoke about the lessons learned from the Obama campaign, summing it up in six words - Move Metrics, Lower Barriers, Raise Expectations.  These concepts, originally authored by Joe Rospars, drove the campaign and helped give Pres. Obama the victory.
<a rel="nofollow" class="external text" href="https://www.flickr.com/people/45235740@N06">US Embassy Sweden</a>
<a rel="nofollow" class="external text" href="https://www.flickr.com/photos/usembsweden/4459358761/">Amb. Barzun at SR Public Service Dagen 4</a>