Twenty-five white <a href="https://en.wikipedia.org/wiki/Gerald_Ford#1976_presidential_election" class="extiw" title="w:Gerald Ford">1976 Gerald R. Ford presidential campaign</a> <a href="https://en.wikipedia.org/wiki/Campaign_button_(political)" class="extiw" title="w:Campaign button (political)">buttons</a> in a wooden frame placed alphabetically and mounted on a blue piece of felt backing. Each button focuses on a specific <a href="https://en.wikipedia.org/wiki/ethnicity" class="extiw" title="w:ethnicity">ethnicity</a> "for / <a href="https://en.wikipedia.org/wiki/Gerald_R._Ford" class="extiw" title="w:Gerald R. Ford">Ford</a>." Yet, in 1976, <a href="https://en.wikipedia.org/wiki/United_States_presidential_election,_1976#Results" class="extiw" title="w:United States presidential election, 1976">Ford's 11,000 vote lost in Ohio</a>, a heavily ethnic state, was attributed to Ford's lack of aggressiveness in the ethnic area -- a major flaw in his campaign.<sup id="cite_ref-Reagan_1-0" class="reference"><a href="#cite_note-Reagan-1">[1]</a></sup> Similary to Ford's efforts, <a href="https://en.wikipedia.org/wiki/Ronald_Reagan#1976_presidential_campaign" class="extiw" title="w:Ronald Reagan">U.S. Republican Presidential nominee Ronald Reagan's campaign team</a> also made campaign buttons in 1980 that spanned almost every nationality, including "<a href="https://en.wikipedia.org/wiki/Cossacks" class="extiw" title="w:Cossacks">Cossacks</a> for Reagan."<sup id="cite_ref-Reagan_1-1" class="reference"><a href="#cite_note-Reagan-1">[1]</a></sup>
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Gerald R. Ford presidential Museum