Everyone can participate in the Matsuri, usually held in summer.
Kami (god) is believed to be living in the little shrine, so literally the people are carrying god!
<a href="//commons.wikimedia.org/w/index.php?title=User:Cloud_Consciousness&amp;action=edit&amp;redlink=1" class="new" title="User:Cloud Consciousness (page does not exist)">Cloud Consciousness</a>
<span class="int-own-work" lang="en">Own work</span>