On September 15, 2018, runner Michele Graglia embarked on the TransPerfect Atacama Desert Crossing Project.  The translation company sponsored Graglia, and Guinness Book is tracking him over the 700 mile UltraMarathon to watch him set a world record at 70 miles per day
<a href="//commons.wikimedia.org/wiki/User:Judae1" title="User:Judae1">Judae Engelmayer</a>
CC BY-SA 4.0
<span class="int-own-work" lang="en">Own work</span>