<b>Mirror <a href="https://en.wikipedia.org/wiki/Ambigram" class="extiw" title="en:Ambigram">Ambigram</a> <i>Penelope / benevole</i></b> readable through a symmetry of horizontal axis. This picture has become a <a href="https://en.wikipedia.org/wiki/Meme" class="extiw" title="en:Meme">meme</a> on the web immediately after its posting the 5th of February 2017. <a href="https://en.wikipedia.org/wiki/Penelope_Fillon" class="extiw" title="en:Penelope Fillon">Penelope Fillon</a>, wife of French politician and former Prime Minister of France François Fillon, is suspected of having received wages for a fictitious job. Ironically, or paradox, her name upside down becomes <a href="https://en.wiktionary.org/wiki/b%C3%A9n%C3%A9vole" class="extiw" title="wikt:bénévole">benevole</a> (voluntary in French), suggesting dedication for a free service. <a rel="nofollow" class="external text" href="https://web.facebook.com/fluidebook/photos/a.58314799555.64560.58269939555/10154982905909556/?type=3&amp;theater">Shared tens of thousands of times</a> on the social networks, this image made the <a href="https://en.wikipedia.org/wiki/Marketing_buzz#Positive_vs._negative_buzz" class="extiw" title="en:Marketing buzz"><i>buzz</i></a> the day after its diffusion on Wikimedia Commons via several French, Belgian and Switz medias, such as <a rel="nofollow" class="external text" href="http://www.lematin.ch/culture/Penelopegate-le-reflet-qui-fait-rigoler/story/19106243">Le Matin</a>, <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170531142754/http://www.lesoir.be/1434265/article/soirmag/actu-soirmag/2017-02-06/avec-un-miroir-penelope-devient-benevole">Le Soir</a>, <a rel="nofollow" class="external text" href="https://www.lepoint.fr/presidentielle/en-direct-nouvelle-journee-decisive-pour-francois-fillon-4-06-02-2017-2102701_3121.php">Le Point</a>, <a rel="nofollow" class="external text" href="http://www.telestar.fr/article/penelope-gate-la-photo-qui-fait-le-buzz-sur-les-reseaux-sociaux-depuis-ce-weekend-photos-264816">Télé Star</a>, <a rel="nofollow" class="external text" href="https://www.sudinfo.be/art/1782364/article/2017-02-06/penelopegate-voici-la-photo-qui-fait-le-buzz-sur-les-reseaux-sociaux-depuis-ce-w">Sud Info</a>, <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170208215609/https://nordpresse.be/etrange-coincidence-penelope-a-lenvers-benevole/">NordPresse</a>.
<a href="//commons.wikimedia.org/wiki/User:Basile_Morin" title="User:Basile Morin">Basile Morin</a>
CC BY-SA 4.0
<span class="int-own-work" lang="en">Own work</span>