Sheena Iyengar
Sheena Iyengar
CC BY 3.0
<a rel="nofollow" class="external text" href="https://web.archive.org/web/20100311032149/http://www.columbia.edu/~ss957/index.shtml">Sheena S. Iyengar</a>. Columbia Business School. Archived from <a rel="nofollow" class="external text" href="http://www.columbia.edu/~ss957/index.shtml">the original</a> on <span class="mw-formatted-date" title="2010-03-11">11 March 2010</span>.