<p>I believe that all the old Jerusalemites know the name of the Sansur Brothers Building in Zion Square, the center of the city, but not all of them know where it is, and only some of them saw this sign.  See:    
<a href="https://en.wikipedia.org/wiki/he:%D7%91%D7%A0%D7%99%D7%99%D7%9F_%D7%A1%D7%A0%D7%A1%D7%95%D7%A8" class="extiw" title="w:he:בניין סנסור">he.wikipedia.org/wiki/%D7%91%D7%A0%D7%99%D7%99%D7%9F_%D7%...</a><br></p>
<a href="https://en.wikipedia.org/wiki/en:Jerusalem" class="extiw" title="w:en:Jerusalem"><span title="city in Israel and West Bank of Palestine">Jerusalem</span></a>
<a rel="nofollow" class="external text" href="https://www.flickr.com/people/29001414@N00">zeevveez</a> from Jerusalem, Israel
CC BY 2.0
<a rel="nofollow" class="external text" href="https://www.flickr.com/photos/zeevveez/7655583214/">Sansur Brothers Building in Jerusalem</a>