The study of network diffusion tries to capture the underlying mechanism of how events propagate through a complex network, whether the subject of interest is a virus spreading through some population, the spreading of some social movement, some new fashion or innovation or it may be a marketing message through an online social network. In this video we will be covering some of the primary considerations when looking at the process of diffusion including; how will the structure of the network effect that process? How fast will it spread, for example will we get tipping points? how can we enable or constrain this process?
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