They're saying they want people to call it 1 World Trade Center--and that it has nothing to do with the fact that the main tenant so far is a company associated with the Chinese government. This is roughly half as tall as it's going to be.
<a rel="nofollow" class="external text" href="https://www.flickr.com/people/10485077@N06">Eden, Janine and Jim</a> from New York City
CC BY 2.0
<a rel="nofollow" class="external text" href="https://www.flickr.com/photos/edenpictures/6052705057/">Freedom Tower</a>