text:  and i you know mcdonald's all right which is a ridiculous name but you come up with uh a name that's close to mcdonald's and you have arches or whatever and you want to it's close enough that's what you have to worry about if it is close enough you can't use the name itself because that's copyrighted but if it is close enough to cause confusion in the same market you've got some problems you're going to get a cease and desist are they out there is the new name out there