text:  think of this with dick sporting goods because this is a company that's really understanding experiential retail right now they're opening these large house of sports stores in minnesota they have an ice rink there they are trying to get more people in for golf simulators trying they've even used the word third place in some of their investor presentations and the reason i'm thinking about this is because they're doing exceptionally well right now i think it's a very well-run store and when you go in you're taken back by the merchandise and it really is beautiful when you walk in a dick sporting goods but my question