 you know, you have the idea of, like, let's say if you're going somewhere, if you're leaving the pet, if the pet's not coming with you and you know you have pets at home, you want to create a calm environment in the home. So if you can have something that maybe supersedes in terms of sound, like you're having the, you know, something that would be a calming sound for them and as isolated as they can be in a room where maybe you have the air conditioner going so they're not hearing things, you know, a downstairs type level, things like that. But, you know, obviously you have people with dogs, they tend to like to bring their dogs with them