 And he's not wrong about the engagement farming economy. It's a fascinating discussion. But here's what he misses. It's one thing to be part of the engagement farming industry, which is what we are. I'm going to be blasting Kevin Durant, my guy, a little later in the show. I'm sorry. Is it engagement farming? No. Not based on what's going on right now in Phoenix and Houston to a lesser extent. But that's kind of how the sausage is made, no?