 was what the PGA Tour decided to trot out there in terms of making Rory and Tiger kind of the face of this. I thought it would have done so much more to the credit of the PGA Tour if someone like Max Homa was the face of this because he was what the PGA Tour had brought to fruition. And Tiger and Rory, though they had done all that, they had generational wealth, right? That wasn't something that some of these live players that were taking off for and what Harold Varner spoke to and stuff like that.