 whatever team they play for, because of the shoe deals, because of how much face time they get on TV as opposed to other sports like football where you're seen in a helmet. You're not out there selling a basketball shoe that you can also wear as a sneaker around town. Guys will try. It's not as successful that way. So I think when people are critical of this, it's really a byproduct to me of the way the league is and the way it's run.