 and the perception is that you're right about that, then that's going to help as well. I think the perception right now, at least from afar, even though I'm on the opposite coast basically from where you are out there where you're a lot more plugged into it is, LeBron James looks like he's wearing his own jersey with his own name on the front of it as opposed to the Lakers. It's not like he's a Laker. He's LeBron James. He hasn't come across to me like he's particularly concerned with the people watching them play at home.