 Who do you blame, though? Like, whose fault is this right here? That's a really good question. Who dropped the ball? And I'm not just saying point generally. Like, how does it – because we know in corporate America things are different. Is it the marketing? Is it, hey, we lose sponsorship? Is it – like, how does this thing work? I think what happens here is Joey realizes he can make a bunch of money on a deal, and he takes the deal. No, I'm talking about Nathan's. How did Nathan's – how did they drop the ball?