 Because alcohol is the way that we end every debate about who's the goat. This is the easiest thing because, Hollins, if you've ever walked into a bar or if you've walked into a bar with a friend, if you're not a drinker, you walk into a bar and you walk up to the bartender and you say, you know what? Give me your best tequila. Now, that's very subjective. So every –