 And, Dan, as you and I have talked about before, a lot of people are critical, for example, of ESPN and ABC's halftime show during the NBA finals. Like, well, you just have some one-minute thing. That's because those segments are sold. Network breaks are different. You don't have the benefit of cable where Barkley and the inside of the NBA crew can vamp for 10 minutes uninterrupted. You don't have that. So there are some things business-wise that people just don't understand.