 I kind of love J.J. Reddick now. Engagement farming. What a phrase. Oh, my gosh. Can I borrow that, J.J.? Can I use that? Because it's incredible, and it's actually spot on. You guys, listen. Once he said that, he was critically panned. Social media, columnists, all the traditional media, they ripped him. You don't come out slinging F-bombs in your introductory press conference. But Reddick claims to not care. Now, I will remind everybody.