 Well, I mean, they had too much going on because ESPN had the draft and they had the hockey awards right after that, the NHL awards. And so if you're going to copy the National Football League, then you need to do it like the National Football League does it. You've got to hype it. You've got to put it in primetime so everyone can see it. At 4 o'clock, which is 1 o'clock Pacific time, I'm like, what is this on the TV? I don't even know what this is. And because it was so rapid-fire, I was like, it was pointless. You couldn't even watch it, and it was over before you really could tune in. Right.