 I'm like, what are we talking about? These guys aren't going to play. Nobody cares about them. It's like, oh, you're not talking about something that's going to get my engagement? Well, I'm going over to the internet and see what they're saying. So we are in an engagement farming industry. And Reddick, I'm just warning you. It's one thing to jump on a podcast and take shots and rip people. It's another to go through a game, collapse and choke at the end of it, then have to meet the media. And oh, by the way, you get on a plane and the next day you got to meet the media again and again.