 read that book when it first came out. It's probably been out now for over three years and it was ironic. I heard it recommended from three different people within one week. I said, okay, I need to go get the book. So I got it on audible and also have hard copy and I've actually bought hard copy from my son and gave it to him. So really good stuff out there. A couple of things about quarterly goals and game plan. Number one, this is for business owners. Identify your priorities, determine your goals and establish your habits. But you know what? That could be good for anybody, right? Well,