 Again, Danny brought up the economics, which is a big part of it. WNBA. Certain people where you argue, they should make more. Well, the company they work for, if it's not making rep money, I get it. But the Cowboys and the NFL, we always talk about how it's billions and billions of dollars. And such a part of the ambiance of a stadium or a part of the tradition are these beautiful, talented cheerleaders. And the fact that a $9 billion team like the Cowboys, that's just one of many.