 So people care about the NBA. There's not as much chance of me buying season tickets for the Florida Gators and Miami Hurricanes while claiming to be a registered Democrat as people caring about the NBA. When I was in kindergarten, the teacher says, hey, can anybody name the seasons? I'm like, y'all are aware? And I raised my hand. And I said, yeah. Baseball, basketball, and football. And that has changed now. The seed is climate change. Hockey has taken the place of basketball. Nobody cares about basketball, dude. Except unless you need me to care for this particular segment. But I mean...