 the target market being kind of like North America, White America, whatever, like, yeah, she does look like the poor next door. And so because the poor next door is dominating on a bigger stage, yeah, it's an easier sale to get her to do it. And it's not necessarily that you're just arguing that, but it's in the numbers and you're saying, like, hey, this is the fan base that's really tough, or this demographic is buying up all of these products that she would be a great fit for,