 That's a much, much better run campaign than before. Great optics, network TV during the day. The clips are terrific. Really, really smart. Okay, I'm going to get one of our partners here, and then the legendary and heroic John Amanchukwu is with us. Noble Gold Investments. You know, Producer Andrew's here from his paradise that he lives in, and he's walking around with silver saying, Charlie, I got all this silver from Noble Gold.