 Yeah, and my point wasn't, as Sam pointed out, this isn't because it's a Caitlin Clark thing. It's not his basketball ability that would make somebody go to the arena. It is, I have a chance to see LeBron play with his son. And I think it would. But do you think it's a novelty that would wear off, like Dan said, very quickly? Absolutely. Yeah, of course. But the first time, maybe. That first time. But who...