 So are we, where are we in this one? Only Jason says for business purposes. I actually think Jason makes a really good point, right? We are, you are in a business and it becomes cool to say, you know, if you drive somebody who has the symbol for Boron, their last name, and you're like, I don't know who that is. I do think there's a business element of it that we may, I don't think he puts a single button seats. I agree with that. I think it'll be a TV spectacle. The first time Bronnie would check into a game. Yeah. And then after that, it's over.