 The Kansas City Chiefs used to market their games to Iowa because it's right there in the corridor. So she had the ability to really build a big brand right in that Midwestern section. So she comes with a lot of people. Now, there were some people that would say from a marketing standpoint, right? Like when you're a corporation in a business, who's your target market? And if you talk about the target market being kind of like middle America, white America, whatever, like, yeah, she does look like.