 From by by doing that. So, yeah, I mean, there's all kinds of stuff like this is what it is. And these are the conversations that they're having in front offices as they're trying to scrimmage around a where can we stack on the landscape? How can we get better? What are the places, positions where we need to address going forward to help us close the gap on the contenders? Or if I'm a contender to stay at one step ahead of the people that are vying for my spot?