 And what they're trying to do is they're trying to get those games, those players up to speed to play a sport that is still relatively new in those areas. But by expanding the reach not only into Europe but then into Africa, they're expanding the pool of players that they can tap into. And when you begin to think about that part of it, the people who are going to be left behind are going to be the Americans because as people become intrigued and tantalized by taking –