 great faith in knowing you have control over what you're doing you know when you got a lot of times when you buy things you really don't know what you're buying yeah so how confident are you on what you bought and then you start maybe you go to google and maybe there's 15 people saying they like something and then 15 people saying they don't like something but you got to figure with those 15 people that like it paid to say that were the 15 people who didn't like it are they from the competition