 For me, I was never hungry. It's science-driven. It's data-driven. Can we take 30 seconds to talk about this fad, the latest trend, these shots in the belly? I shared a story with you, in fact, a couple weeks ago about a buddy of mine who tried it. He couldn't get out of the bathroom for an entire weekend. He got so sick. And, of course, I think everybody understands you're going to pay a lot for it.