 person. Sure. But you get my point, right? 100%. If you look from Larry O'Brien to David Stern and the power of the NBA back then before the shoe deals were as big, but as you looked at Michael Jordan getting to the end of his career after winning six championships and all of that, then it became like, okay, who's the next Mike when Michael was done? And then it was LeBron and Kobe, and we looked for all these other guys, but then everyone started getting their own shoe.