 Random NBA fan, you want to know what culture is? Whenever you mention a team, whenever we talk about an organization, you immediately know what they do. So, Fitzy, right? So, let's say we said Golden State, right? What's their culture, right? High IQ, team play, and three-point shooting, right? When they were really, really good. What did Toronto do? They played hard. They played really, really hard. So...