 Well, that's very true, Doug. You know, keep in mind, we have 350 million people in America and we love our sports. We certainly love our basketball. And you noticed we have a lot of basketball experts in America. Anybody who wants to be a basketball expert can say they are one. So and it's a democratic process, right? I mean, everybody's got, you know, freedom to be a basketball expert. Well, in a country like, let's just say Serbia, for example, with eight million people.