 If you're from Pittsburgh but you live in Los Angeles, you only want to see the Steelers. You don't want every game. You don't want all 16 games. With the national TV games, you're looking more like 13 or 12 games, but you don't want to pay for the whole package. You don't want to spend $350 to $400. You'd rather just pay each week. Let's say it's $10 a game per week. That's what you want. Plus, if you're a Steelers fan, you know they're going to be on national TV.