 I mean, and obviously ESPN has a value for it, but to what Mark is saying and Doug, to what you're saying, it's almost a question of there seems to be a need for it for the hoop heads and those that live and die with it and the front offices that want it. But if you don't have Ronnie James in there for the final 30 picks, how much does it work across the board in what is broadcasting? I guess that would be...