 I wouldn't doubt that some moron in the media made that up. Part of the gig, though, is to get people to watch. I mean, that's kind of the gig, right? You've got to get people to watch. Yes, that's right. But regardless of that, I was still thinking, you know, you of all people who are in love with cliches can't stand to hear the word momentum. Ha, ha, ha, ha, ha.