 And that's kind of like somebody saying, hey, man, your baby is ugly. That's not a great conversation to have. But here's the key I want you to understand. Number one, all is not lost because now they know if they're willing to do what they need to do to make their business valuable to a buyer. It's more important what your business is valuable to. Not is it valuable to you. We know it's valuable to you. It's how you get your lifestyle. It's how you live. It's how you pay yourself a salary. It's how you take your vacation, spend time with your family, all these things. But...