 at this point, as far as the NBA. But it's a byproduct of a lot of things, but mostly their own doing in allowing this to happen. Those are such valid points. I mean, I think they can't keep up with how good the content creators are these days, right? They're becoming the millionaires because they're creating content that people are just really, really into and just always checking back for. And they can't keep up with it because they're small boats. They're not big ships, right? But