 When their games are in the 4 o'clock window here on Fox, when they're on primetime, the Cowboys get massive ratings. So is it engagement farming for us to talk about the Cowboys all the time, or is that giving the people what they want? Now, the other side of the equation is, hey, Jason, do you give your kids what they want for dinner every night, or do you give them what they need, which is probably a glass of milk and some vegetables? I think it's a happy medium between both, but I don't disagree with what Redick said.