 Again, they're not a big J there to write a 2000 word piece on Zach Eat. They're there to get something that's interesting or viral or whatever. But he said he was like, dude, you will not. Paul George is all the rage with the kids now. And I was like, OK, if you say so. But I so anyway, to your point, I didn't mean to cut you off. But I when he told me that I was like sort of blown away.