 well i think it's partly because it's no longer it's actually difficult to express love for america nowadays it's be you know something that can earn you contempt um that can earn you jeers and criticism so you know people want to love something they want to be affiliated with something if you just look at sports affiliation right they want to wear their team's jerseys they you know they um that's just how people are we want to be in tribes we want to be connected and we want to have a show that we are connected by the things that we wear