 Yeah, and our radio business, okay? This is an advantage here, and look, you'll agree, I'm sure you will, if you wear a football uniform, there's a pretty big advantage you're going to get a job in talk radio. Really. I mean, that's just the way it is. I'm not upset about that. I just, I see it, and I understand why, because it brings ears to the place, and people get listenership because you have a name, and that's just what it is. I see it on the pregame shows on Sunday on the NFL, on TV, you know, and just, you know,