 probably to sort of to Mort's point about the dream team, that wasn't necessarily the dream team, but you can't underestimate the importance of... Pop culture in the United States. Of David Beckham, you know, the Spice Girls, and Premier League coming to the United States at the exact same time. Have you seen the documentary on Netflix, the Beckham one? Yeah. It's really good. It's really good. It really gave me an insight to a kid that kind of came from nothing and was just this unbelievable soccer player, and then...