 That's not like every other sport where you watch it for entertainment purposes solely. You know, people bet on football. They're all in. Nobody's going to go play football the next day. You know, golf is a participation sport as much as it is about entertainment. But the professional, I think, to your point, I think most people became disenchanted with the professional sport and the greed that was so pervasive in it. Everybody fighting for entertainment.