 to really do their due diligence and see that they can, not only are we a local brand where we're at, NBA basketball, frankly, for as much as it's maybe dissipated in the minds of someone who loved NBA basketball in the 90s, in the 2000s, is a global brand now. And that's the ultimate story here. It is everywhere, and it's why the NBA draft was so influenced last night by foreign-born players.