 the girl next door. And so because the girl next door is dominating on a bigger stage, yeah, it's an easier sale to get her to do it. And it's not necessarily that you're just targeting that, but if they're running the numbers and they're saying like, hey, this is the fan base that's building up or this demographic is buying up all of these products that she would be a great fit for, you're trying to mesh those things together. So I wouldn't say that she's