 And speaking of which, Demarjay, just talk more about the impact when we have guys like that at a loss. You know, like the Say Hey Kid and the Zepetas. Just the impact that they have on baseball and how it has kind of opened the door and carried for some people that look like them. I always talk about representation. Visual representation is so important. And we're coming off of the Negro League tribute, which Martin was down at, with your company MLBBro.com. Talk more about that.