 Make it special for people to come into the games. That's the one thing about the ease of use. What's the reason that I don't like going to NFL games? The last couple of years, I go to Charger games. I always go to Sunday night and Monday night games. Specifically, I never go to the 4 o'clock starts. Why? Because then you can't watch any other games. You miss everything. So you have to kind of protect the games as well.