 And maybe it's worth it, maybe it's not. So let me go around the room one more time. Do you think there's a chance the NFL follows suit from what they do internationally and say, you know what, maybe we need to create an a la carte system so you just pay for the games you want to see? Let's start with you, Chef. Do you think that's where this ends up? Maybe the NFL just says, okay, let's do it this way after all.