 You've got to lean into this. You've got the yelling and the crowd going nuts. I feel like you're right. You lean into the evil empire sort of angle on this. You make Joey the bad guy and make Major League Eating the good guys. I'll put you on retainer for this, brother. You've got to figure it out. Yeah, yeah. We're throwing some shade his way. We're throwing some beef. We're throwing some – not some. We're throwing a lot of shots his way. How about that?