 for this new generation to get up on Saturday mornings or whatever to watch it with your kids. That's kind of a special thing, Pauly. It's also interesting, if you look at the NFL in Europe, back in the 80s and late 80s, they used to play NFL games tape-delayed the next day. I remember talking to people over there, and they knew who Walter Payton and Refrigerator Perry were. And then it stopped. In the 90s, it was hard to see NFL games in Europe.