 And if you're Joey Chestnut, you know, if you're getting more money, this is a little bit like the WNBA portion of it where we've talked for years about players making so much money on the side doing other things. If you're Joey, you make far more off of your deal with Impossible Foods than you're going to make with Major League Eating. So this is just everybody looking out for themselves. Now, here's the question.