 uh and a lot of you know people say maybe it's screens you know they're playing video games whatever but a lot of it has to do they're not saying hey this great book everybody when i was a kid i'm very old but you know it's like we all tried to read all the nancy drew books or whatever and you know uh people are younger than me it was all like harry potter it's not happening um partly i think it's because they're over scheduled um you know you