 3 o'clock in the morning in Great Britain before I would go home. But as I did, I would then sit down at whatever time it was, 4 in the morning or whatever, and watch the Sunday night football game because that's what I'm used to doing. But it is. It's exploded. That's why they're playing all over the world, Seton. You have said it a couple of times here, but it's worth this conversation that if you look at the top –