 the Gophers on par with other Big Ten venues and Twin Cities pro sports facilities. Coyle says it's not about revenue. As some point out, the changes to NCAA rules on student athletes receiving compensation for use of their name, image, and likeness means the U must take steps to remain competitive. But some worry how to prevent students under 21 from buying alcohol in the stands. Backers respond a very heavy approach to carding. Bill Werner reporting.