 Look, I think we've become better at conducting our events. We get a lot of feedback when they're up at Rice Creek or down at Wild Wings is how well we execute events. They're well organized. They're well supported. Like Federal Premium Ammunition, they provide all the shotgun shells for the events. So I think over the years how well we've connected with our network to make this event happen year over year. Really proud of how well organized it is and how effective we are at delivering a quality event and at the same time raising a lot of money.