 That's how it's operating. So I don't know what the future of the WNBA is, but I do know this. When I talk about value, she has given the league, not just the fever, the league attention that we've never had before for the WNBA. Now, whether that's going to have any residual effects, I don't know. But, you know, go back to Tiger Woods and golf, right? Eyeballs were on golf like never before with the emergence of Tiger Woods.