 So it's not so much a choice anymore when kids are vaping and they don't know when that moment's going to come when their next puff or drag on their vape is going to be the one that wasn't a choice. And this might be another question we don't have data for, but is it harder to quit vaping than it is to quit cigarettes? Oh, yeah. I don't have the data on that. That's a good question. We don't know. And that's like the running theme about vaping is we don't know enough about it. We don't know how dangerous these products are. We don't know how difficult they are to quit.