 Because not only do you possess it as a book, but it's in your heart, in your life as a believer. You're a child of God. Listen, your eternal salvation is wrapped up in what that book says. Your hope of eternal life, the blessings and the promises of God are all wrapped up in what is stated in the Word of God. So you ask yourself the question, what is the one thing in life that you should treasure of everything else?