 I mean, like, that's what it is. And it is, I cannot say enough about, it's not quantifiable, but the intangibles are so important on these championship teams because everybody has talent. How do you separate yourself from the field? And it's if you have a really tight-knit group that knows how to overcome things together. Yeah, I actually gave, like, a keynote speech on this of, like, how to build a championship team, just seeing from...