 Dumb. If you spend the money right, I think a business improvement district is a good idea. It'll help. What if we tried just blocking off all the meters for one month? Let's see if anything improves. Make it a trial. Don't do it permanently. Because, again, one of the big things... You could, but it's long-term revenue. The downtown already looks half arse. Ray, one of the big benefits, we're getting a lot of new development. You know why? We don't have parking meters on the east side, and that's by agreement we made years and years ago.