 So somehow you have to create, I mean, it's a little different. It's a heavier lift, in my opinion. But growing up in Fargo, I mean, it's a great parallel. But if you look at Fargo, I've, you know, growing up there, I saw, I saw it. I, you know, when I was a, when I was a kid, although I'm in a little bit faded memory, but, you know, downtown was an urban center.