 A trip to Paris to present 48 bottles of milk, one for each state, to the prime minister for his efforts to convince the French people to drink more milk and less wine. Along the way, she met with media's creme de la creme from Edward R. Murrow to the Today Show and ended up in newspapers across the country and on a Movietone news reel as well. The association estimated that the trip sparked nearly $1 million worth of publicity.