 furniture shows and meet mattress people and this and that and they always tell us like this is how you have to do it you got to show them the most expensive one it's like well if they come in and they're looking for a mattress for their guest room it's like well tell them to upgrade their bed it's like well that's not what they're looking for right you know and it's like in the long run if you take care of the customer the customer will take care of you sure now tell me this don't you think that people see through that like big time