 Being in the military is a very unique and countercultural experience that you can't get when you come into the civilian world. So to have a place where you can experience that and feel that and know that the people to your left and right, especially in a combat veterans motorcycle association, you know that you all have combat experience. You've all been there. You've seen those things. And it really tears that wall down between you and everyone else, that presumptive wall that we put up.