 They can just be one-dimensional. It's a decision you've got to make in context with a lot of other really complex agronomic decisions. So the ability to work with retailers on that seed decision we feel is vitally important today and will be even more important tomorrow. So that's something unique about the cropland brand and a reason we feel like we're really set up for success going forward. Jeff Hartz, brand manager for Cropland. I'm Lori Boyer. For more agricultural information, log on to agriculture.com.