 Now, the Business Edge Minute. Here's Mitch Graff. If you run a small business, chances are you've wondered if blogging is worth the time and effort. Blogging on a frequent basis is a relatively easy and inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more prospective customers. Here's some statistics that may surprise you about blogging. 61% of U.S. consumers have made a purchase based on a blog post. 37% of marketers find that blogs are the most important method of content marketing.