 They do not listen with the intention of applying it to their heart. Listen with the intention of applying it to their heart so that they can become the persons God wants them to be and achieve the things that God wants them to achieve. They just heard information. It's one thing to listen to information. It's something else to purposefully listen to the Word of God and make application in your heart. And notice what he said in a passage that Ephesians is talking about the same thing