 We need more events in the mall. Why not? We need more events in the mall. Well, we might be able to revive the malls that are dying left and right. How many malls you go into? Like the one down by me, the most money they make is by having some half-ass circus take over the parking lot. A bunch of carnies move in for a week or two. That's how they're getting more traffic and more people coming to those shops than anything else they got going. That and a Red Robin. That's about all they got going on that side of the mall.