 These projections and goals are pretty steep. And never would I have had a second location even on my radar. And I'm like, yeah, no. And then probably about six months later, I ran into Brian at a wholesaler's. And he's like, I'm going to just... I'm like, how are things going? He's like, I'm just going to die working. And that there just pulled on all my heartstrings. You know exactly what he's saying. And I'm like...