 Uh, I'm not necessarily shocked. Um, you know, when you hear about it and, and, and the way that you hear about it, like you're connecting the dots. Now that marketing piece is certainly different because you would like to be able to be in an environment where, uh, marketing plays doesn't have play a role in who makes the team and who doesn't make the team or whatever. Like, just, just think about the conversation that we've had, uh, regarding Caitlin Clark, you know, people saying she should make the team because of the eyeballs that she would bring, uh,