 You know, I think the best part about it is we're participants, right? Tournament fishing is kind of that sport and it's the all-American dream sport because we can do it at any age from old enough to walk and hold a rod until you're wheeled out on a dock in a wheelchair. And I think that's what makes it so special. And so that gives us a connection to the anglers that fish on the top level. And yeah, bass is king. But I think what's impressive is a lot of these anglers that fish at that level have...