 The idea that, you know what, I did buy the tickets for him. I'm not going to see what I really want, but I'm not going to lose my money. I'll be able to turn it in. And for them, Chris, say you paid $110 for the ticket. I'm just throwing out a price. You paid $110 for the ticket, and now you can buy season tickets. Why are we looking out for those fans and not the fans of the NBA or the NFL or Major League Baseball or what have you?