 I guess these started innocuous enough like, hey, today's National Pizza Day. Okay, so what? You know, big pizza, corporate pizza runs a marketing play and pays off Google or whoever to put it on your calendar that you can't take off. Okay, not like I need another reason to eat pizza. I already do that a lot. But so what? You know, like International Flannel Shirt Day where we all get together and wear plaid. Look.