 And then they're paying for these expensive data plans when they don't need to. And we're able to help them save a lot of money. How long have you been doing this with TextNow? We've been doing it since I was in college. So 2010, we've been at it for a while. Yeah, what's really exciting is that we started off with just a simple goal of just not having to pay for texting. And then now we're at a point where like TextNow can replace your entire phone plan. You don't need to pay for a phone plan.