 Service with Pure Talk can be about half the cost of Verizon AT&T or T-Mobile. The big three, in my view, are ripping you off badly. You hear just $20 a month for unlimited talk, unlimited text, plenty of data, more than you'll ever need. And you might be thinking, well, what's the catch? There's no way Pure Talk can offer cell phone service that inexpensive. And I say, well, just ask the thousands of our listeners who have already switched.