 here is why it matters. The baby boomer generation has carried fresh pork for decades. As we're starting to see a generational shift into consumers who have the purchasing power and have the opportunity to buy more of our product, they don't buy pork at the same rate, and they don't buy it, nor do they use it in the same ways that the generations before them did. This is about understanding, again, who they are, where they are, and what