 Yeah, and I don't know if anyone really has. I don't even know if we're prepared for how different it's going to feel when you talk about like an Oregon-Ohio State game, and instead of a wildly exciting non-conference game, you're like, oh, that's a conference game, right? When Oklahoma plays Alabama later this season, oh, that's a conference game. So I think there is a lot of new that maybe we're not really prepared for. I mean, I agree with you. I think