 but all of a sudden, just like the huge, for the first time the whole week, all the big VIPs were walking through the media row, and I'm just like, crap, we just packed everything up, and I couldn't even form a sentence anyway, so we just had to say hello and kind of walk by them. A lot of them had been on already, but still, it was like, holy cow, that was the time to be there. So yeah, you do see them, and I will tell you also, God, and you know this being in the media for as long as you have been, TV is everything.