 From the data collection side, I think it's trust but verify. I think that's what our general consumer is asking for is that verification. From a McDonald's standpoint, our only customer, their biggest sustainability goal right now is around climate. It drives me a little bit nuts that that's become very singularly focused on just carbon and carbon emissions removals and things like that. More tomorrow on Sustainable Beef. That's Farm to Fork. I'm Darrell Anderson.