 After that, this was a momentous day in politics and in media yesterday. What was the online chatter like? And were there memes about that? And separate question, do you think, what are the challenges going to be with J.D. Vance now? Because that's a whole new target, I'm sure, that the left is going to have to try to brand him in some way. I think two things. I think first, with the videos we saw yesterday, there are certain times where we were talking about packaging the information correctly.