 the money will be there. That's right. So if you do a good job, if you're running a lawn mowing company, and you do a good job mowing lawns, you'll get referrals. If you own a convenience store, you do a good job, you keep your store clean, you have a good product on the shelf, people will come in. Don't cheat, don't lie, don't steal. That's right. So if you look at any profession, a doctor,