 But it makes sense. I mean, why pay high dollar for something if it's, you know, you know how it works now. It used to be, the tradition was, I don't know if it was a fact, that French perfumes were very expensive. Is that true? And are they still? Do you know? I don't know. I just know each clothing designer has their own. Stars have their own. I mean, there's just so many out there now. Yeah, I doubt celebrities are.