 I don't think that's going to work. Well, I said, well, okay, we'll find that I won't buy any advertising. Well, wait a minute, he says, we'll give you 13 weeks. We'll give you a show on Sunday. I think it was 10 o'clock. We'll give you half an hour, and we'll do it for 13 weeks, which is three months. And so anyway, we did that, and so...