 And I think advertising is what drove country music to be faster and more fast-paced, because that was the thing that a lot of people, when they were listening to rock radio or rhythm and blues or jazz, they came to country music stations because they liked that slower feeling. It took them away from the fast pace of life. And now country's kind of accelerated, and now it's doing the same thing. But that's what advertisers do. I mean, they pay you for the privilege to be on your radio station.