 They do contain the nicotine at the level of a cigarette or even higher. So my suspicion is that they are just as difficult, if not more difficult, to quit than traditional conventional cigarettes. Exactly. And that goes into my next question. A lot of people claim e-cigarettes and vaping are so much healthier than tobacco use, but is it really healthier when you're getting introduced to it as a kid or teen and are just skipping over regular cigarette use altogether?