 You know, when they approach you and they go, there are a handful of teams that they approach, and at some point somebody has to say yes because the exposure is good for the league. And the league wants that. Just like you and I have spent 15 minutes talking about the Giants, they want the NFL to be discussed on major platforms because that creates more interest. The teams don't really have a say because those things have been established in a normal situation where, again,