 But that's what this all comes down to. So you are the megaphone. You are the weapon in the information war. I'm telling you, get out there and take action and do it now. And once you go out with the intention of taking action, you'll see the opportunities once it's there. But you've got to have the will. You've got to have the focus. You've got to have the commitment. Because I think about the scenarios of war and nuclear war and the breakdown of society and what it's going to look like.