 Interestingly, those better off financially are switching from chicken to pork. Now, when it comes to chicken, the U.S. broiler industry is thriving. Prices for boneless chicken breasts have dropped, making it a cost-effective choice for many consumers. The industry is also innovating with products suited for quick cooking methods like air fryers. Despite disease and genetic issues that are limiting production for some farms, the overall broiler meat production is expected to grow by 1% this year.