 close to the shopping cart and then be randomly selected to be notified of a very deep discount of an item. And then of course we have the lightning deals as well. So we'll see some of that stuff happening on Amazon prime day as well. Finally, Amazon prime day is really to sell prime memberships. I know you can get a 30 day free trial, but what do you think of the value of an Amazon prime membership? Is this still sort of like the golden standard of memberships?