 So you hit me with a couple of things, and I go, well, we got to talk about this more often. First off, this is probably one of the third rails of radio, right? You do talk radio. We don't want to talk about that. It's a downer. It's this and the other thing. I think that's going to stay that way until we rip this Band-Aid off and start talking about this stuff. So I really want us on a regular basis to bring this up, and I'm happy you're back with me. The other thing that hit me,