 It is. It's all about the experience. And when the fishing is good, it just makes that experience even better. And you brought up the fact that sturgeon fishing really isn't that difficult. And when we talk about walleyes at Lake of the Woods, you're like, well, it's that time of year you can start pulling spinners, or all of a sudden it's a leech bite now, or whatever. You talk about maybe changing tactics throughout the year. Sturgeon, I mean, now that we were talking about spring fishing earlier, and now we're talking about summer fishing, it's still pretty much the same presentation, isn't it?