 And I would go, well, Dad, how come you're leaving that? Oh, listen for this space right now. You know, that kind of thing. And John Rezek, the aforementioned editor at Playboy and We, they knew timing. They knew, you know, air pockets. They knew beats. They knew all this stuff. And I learned from them. And I think the combination of Chris as the wordsmith coming up with the right word and me coming up with an idea, hey, well, let's take this chunk