 I didn't want to book trips for others. I didn't want to write about travel. What else could I do? There has to be something more. And so initially it was people like that who was looking for a more meaningful way to build a travel business that is a lot more authentic to their own experiences, beliefs in travel and who they want to serve, such as maybe it's helping women use travel as a vessel to cope with loss or grief or to find themselves, give themselves purpose again after a divorce or heartbreak.