 And I tell the staff here, if the guest arrives and he or she understands that you know what professionalism is, you know what running a luxury resort is all about, but once they've been able to determine that you're here to take care of them, please let your personality come out. And I think that's one of the elements of our staff more than anything else that sticks out, that we care about our customers and we want to have a personal connection with all of them.