 Now, to me, by the way, there's a big difference when the stuff, plant-based meat, like the Beyond Burgers and all that stuff. They had that Nathan's Contest, 4th of July. The guy that usually wins, they kicked him off. Didn't even allow him to compete because he endorsed some plant-based hot dogs. Joey Chestnut. Yeah, yeah. And then the folks at Nathan got all ticked off at him and said, you're not going to have the Nathan's dog if you're eating the plant dogs. Yeah, Major League Eating, they said that's not going to fly.