 It's only going to be open for one weekend so that youngsters can get a shot at finding out what retirement living is really all about. August 17th and 18th. And tell me this, Taco Bell's main customers, Gen Zers, are they ever going to have the chance to retire? Likely not. So, this is a pretty darn good marketing campaign. You have to go with that. They are trying to attract that is more Gen Z customers by leaning into Grand McCore.