 which is, you know, all those cookies that are collected, all of your data and metadata that are swallowed up using spider crawlers, essentially all over the internet. So every, you know, Gmail, for example, scans all of your email for words and then pitches that essentially gives that to advertisers so that they get so Google can customize the ads. And that ad targeting is all done through ad exchanges who swallow up all this data. And then in a microsecond,