 All right. Do I continue to eat this cost? Yep. Or do I raise the price of what I sell so I can make money on it? Or do you change your recipe slightly? Maybe the cookies are a little smaller. Maybe you don't give as good a value. No. I mean, I know you guys for a long time just ate it completely, which is, by the way, a terrible idea for a business, just so you know. Right. But you've been successful because people really love the cookies and keep coming back. And right now you can get 15% off.