 Exactly right. And some people have this misconception, actually, that smaller communities, whether it's Crookston or down to like our newest community is like 200 people. OK, so some people have this idea that, oh, we don't need an app for a small town. Right. It's only 800 people. It's only 200 people. But what we're finding is that there are so many resources, dollars, time, effort, energy, etc.,