 I say 100% you have to have this. I was originally, I thought, with social media, and I don't think that's the correct answer here. No, no, no. But here's the deal. I know there's a lot of people that rioted to have this, but just, you know, they're not as cool as you or I. Well, they have entire books kind of written about this, and I think it's got to be, I don't think, look, it's not something that you can teach, right?