 Fast food and casual dining chains have been serving up value menus this year in a bid to win back customers hit by inflation. And fresh data shows it may be working. Silvana Anao reports. A recent survey by Placer AI shows traffic has jumped at McDonald's since it launched its $5 meal deal last month and debuted a free fries Friday promotion. Starbucks also seen success with its limited time deal for half off ice drinks on Fridays in May. Chili's and Buffalo Wild Wings.