 it's a conversation. And last year I had a farmer, you know, we, I called him, he went out and dug up plants, looked at the roots for me, all kinds of stuff. And we came up with a diagnosis together. And then he actually called later on towards harvest and said, here's what my yields did. You know, it didn't impact my yields. And so I, you know, it's just such a nice way to interact with, with the public and hopefully provide a, a,