 I see what you're saying. As a badge of honor. Right. We're not just handing you some free wings and a taco bar. No, no. You also get a show. If your ad is things get loose here for happy hour, people are going to show for that. They are going to show. I like that idea. That's a good point. Like we talked about Moon Dancer earlier, show's not doing very well. Here's one. Yeah, this is...