 Yeah, I agree with Feinbaum in that. If that's how you're defining relevancy, then I can get it. But that's also like the same way that Bryony James is relevant in the NBA discussion, right? Like, he's not relevant in terms of the wins and the losses. It's more of a novelty. It's more of a... He's entered into the Tebow zone, Deion has, which everything he does becomes news, right? Every time he talks...