 No, this is L.A., and there's a lot of competition. I always tell people there's a lot of comp in this town. USC, UCLA, the Lakers, the Kings, the Dodgers, the Angels. Hell, the MLS soccer team draws out here. LAFC. Red carpets, movie premieres, celebrity stuff. They shoot every movie out here. They shoot every reality show out here. You can go sit on Sunset Boulevard and have brunch and see any celebrity come pull up in a Lamborghini or Ferrari and come have a— There is competition out here, and when L.A. was bad—