 And then, you know, market's down for a few days. Oh, we got to get our stock photography of, you know, traders with a frown on or grabbing their head or whatever it may be. Again, you got to play into that because what is the business of these networks and these programs is to keep people tuned in. Okay? This is their job. This is what they do. These TV programs, they want you to keep coming back.