 Well, it all comes down to response time. So if you have folks that are there 24-7, they're going to respond quicker than if you call somebody and then they have to respond, get to a truck, get into the place. So it's response. If you're there in the building, your response time is going to be quicker. All right, very good. Dave, there was one other thing that I really had to talk to you about, and the phrase, the title, light touch density housing. It sounds like some...