 on the whole online meme communications with young people thing. Is that what you think? I think so. I think so. I mean, part of it is the investment that organizations in the party infrastructure and campaigns have made over many, many cycles. It takes a long time to get there. Part of it's also the fact that we have this ecosystem across the board of people that are interested and want to get involved and are saying we want to make sure that we're part of this effort as well. I do agree with that.