 And it's also a generational thing. That's nothing new. You've been seeing that for decades with bands like The Who and The Rolling Stones and The Beatles and all these bands that your parents listen to that you are now listening to or your kids are listening to. So there's that as well. But I think because of the way people consume music now, young people in particular, they have a lot more opportunity to hear stuff than we may have when we were their age.