 that if you drink, you know, you're going to be derelict and desolate and not contribute. You're not going to get up for work the next morning, et cetera, et cetera. German-Americans disrupt this narrative. And so the temperance movement has to turn its efforts toward combating beer as well. And they also have to turn their efforts toward combating the brewers behind the beer. And they have a very tough time of it. But they get a boon from World War I.