 This Bloomberg Money Minute is brought to you by the Law Office of Kelm and Reuter. Attorneys that make a difference. Online at kelmreuter.com. This is a Bloomberg Money Minute. Younger people rely on social media when shopping, but they still crave human interaction. Euromonitor says those are some of the things fashion and luxury brands should keep in mind if they want to reach Generation Z and then the younger Gen Alpha. Fatima Linares is an Insight Manager at Euromonitor.