 I think that's what's happening with gambling, man. Like you just think about how many people for so many years would walk into a Super Bowl party and it was, oh, we're just playing squares. And then before, you know, it was like, well, put a little on the game. And then now that it just becomes legalized in so many places, it's just it's too easy to open up the app and look at it and say, well, that's kind of fun. Oh, I can bet that combo. That looks kind of neat. And then before you know it, at the end of the football season, you're like, how am I down five grand? Like, it's just it's amazing how.