 Well, I'm not going to mess with you. No diet is easy, but this fits your life. With other diets, you're stuck eating boxed food. With Plan Z, you eat real food, and your family can eat the same stuff. You also get my patented formula that helps with the cravings, the headaches, and all that comes with cutting back on sugar. You squirt it under your tongue. How hard is that? And how does the food taste? I'll take that challenge any day. Meet me halfway.