 Right. And then you're thinking about maybe there are some endorsement opportunities. If I'm the Knicks, I would be doing everything possible to be like, man, you helped us out this way. We got to put you in touch with. I know that my buddy runs GMC or whatever. We got to get you on a truck commercial. You know what I mean? Like you got to do something beyond roster to be able to scratch his back back. Does that make sense? Because he did that for the Knicks. They got to do that for him.