 And that has been the case. We've sort of lost sight of that. There's become this obsession that I need to be seen, I need to be on the right team, playing with the right people in the right places. And that's got nothing to do with your ability to actually play the game. At some point, you've got to show up and you've got to face the music. That sounds great. That sounds like a fantastic book. And Rob and I talk a lot about that, like, you know, the –