 Like, you want them there. Like, they're bringing eyeballs. They're bringing notoriety, and now they're bringing bets. People are gambling on Bronny James to win Rookie of the Year. It ain't going to happen, but if you can do it, bring the revenue in. Next. According to the director of retail business development at Hello Kitty's flagship company, Hello Kitty is, in fact, not a cat, but a little girl born and raised in the suburbs of London. So, Jonas, do you care about this earth-shattering revelation?