 Marginalize normalcy. Make normal seem abnormal. That's the goal here. It's a goal that has already been accomplished, largely through the manipulation of language. As always, the manipulation is top-down. Elites come up with it, you know, with these terms. They kind of workshop it. And then they send it out into the community, demanding that the plebs adopt it. Perfect example of this is the term Latinx, which I guess they want us to pronounce as Latinx. But both, no matter how you pronounce it, it makes no sense.