 Later on, we'll hear from Vice President Smokey Robinson of Motown. Right now, we're up to the second one. A man who more than 25 years ago launched what would become a multi-million dollar label, A&M Records. The M is his partner, Jerry Moss, and he's Herb Elbert. We didn't have intentions of, you know, starting this record company that was going to grow into the largest independent record company. It was just releasing one record. And with that money we received from the single, we started reinvesting in the company.