 knowing all the hard work and effort and focus that's been put into it, um, you know, I think we've got a good chance. Brad, since this is our chief travel leader conversation, you've now been with Margaritaville for 26 years. You started as VP of retail and brand management before taking on the COO role. What are some of your thoughts on how the company and brand have specifically developed during your tenure? Yeah. Um, you know, moments of reflection, uh, when you think about how it's evolved, um,