 And just to get people to come from the metro Twin Cities area, and they stay right in the house on the farm, right out the kitchen window as cows on grass. They just love to see that. They've been shown images of feed yards, and they think that that's where those animals spend their whole life, and there's that misconception. And so I think telling our story, starting at the calf level, all the way through that life cycle of that animal,