 And I'd just like to emphasize in the beginning, not every farm needs to be adopted. There's a place, a very good place, for simple farms that don't adopt a lot of technology. So if you're a dairy farmer listening, don't think that I'm saying if you aren't looking at these technologies that you can't be successful, because I know an awful lot of successful farms that are pretty simple farms. So let's just look at some of the technologies that are coming.