 I presume it's trends. Maybe it's just old wives' tale. But when outstate Minnesota and we have these sort of weather conditions and this sort of stuff going on, our farmers have a tough time. They're not big to reach out. But let me ask you this, just on raw data, and maybe we'd do better at it now than ever before because we have the ability to reach people in different ways. Is suicide more prevalent now than maybe in a generation ago? Or is it because, like, I probably never would have heard about that golfer before if it wasn't for the Internet and the rest. Is it...