 You get commercials on KNSI, on TV, other radios you might listen to, buy commodities, buy gold, buy silver, buy Bitcoin, buy, buy, buy, buy, buy. Well, that's driving the price of this stuff up. So if you're buying, you potentially could be buying at the top end, right? And what happens to the top end? Well, she comes tumbling down once in a while. So again, the fear of missing out.