 He tells Brownfield, substantial demand growth doesn't happen overnight. What we're doing, it's blocking and tackling to increase demand bit by bit, region by region, with the hope that in the sum, that that total value grows over time. Hallstrom says higher prices could have been a severe headwind, but that's not been the case. From San Diego, I'm Megan Grebner for Brownfield. And I'm Mark Dorenkamp with Brownfield Ag News.