 And then this favorite phrase about himself, the son of man. And what he's saying is, are you ready? Jot this in your notes if you would. He's exposing the air of spiritual consumerism. The rebuke is their motives. He says, you're not searching for me for me. You're searching for me for what you can get. The lesson is don't give your life for things that are temporal, but for that which is eternal.