 Turning down the noise so you can get the facts. You're listening to America's First News. This morning with Gordon Deal. Thanks for being with us. Can a celebrated carnivore help the faux meat industry find its footing again? That's the question some are asking in light of the news that Joey Chestnut, the hot dog eating champion, forever associated with Nathan's Famous' annual July 4th contest, has signed on as a celebrity endorser for Impossible Foods. That's the company that makes plant-based products.