 When a comedian like Seinfeld finds his rhythm and everybody knew Jerry as the guy who talked about, I remember one of his bits was about the commercials on TV about cleaning your white collared shirt, the collar on your shirt, and it would use this and use this and it'll get your collars clean. And he goes, how about just washing your neck? Why are you not washing your neck? I mean, why is it so dirty? And so you knew who Jerry was, right? He was just looking at life that way. And then they go to make a show out of it.