 I think we all agree in this business there are way too many brands in travel to begin with. We can talk about the hotel industry and so forth. But speaking of that, I'll just throw this out. It was the end of an era this week in Las Vegas. The Mirage closed its door for good on Wednesday. That's a big thing. The erupting volcano Tuesday night, that was it. So if you didn't see it, you're not going to see it again. If you don't know what's happening, Mirage owners at Hard Rock International, they announced, I think it was earlier this year, April, May, whenever it was now,