So I think often we think of either emotions, right, you're either emotional or you're analytic, and you kind of have a right-brain-left-brain dichotomy, and I think that that's a false dichotomy and has not served the conservative and more right-of-center movement in particular very well, because we've sort of seeded the realm of emotion and the realm of storytelling, in a way, to the left-of-center realm.