 Yes, I had my Pac-12 conference disappear from me. I had been very upset at college sports. Yeah, there you go. So, no, I'm with you on kind of bringing the joy, you know, some joy back in this. And I do think it's important. We talked about this with baseball, right? Like, name recognition, right? And, you know, that you have players that we follow as fans, but the big names have all decided to be in this. And so...