 Look, consumers' demands change consistently. We want to hear from our customers. What better way to hear and understand what our customers need than talking to them and asking them, right? Each day, we know those things may change and shape how we go do our business, not only today, but in the future. So prioritizing what our customers want, what they need, and where their trends are taking them in the future helps us shape and meet those demands where they live and work each and every day.