 you're up against NFL, college football, the NBA start of the season, when he actually is playing games, wherever it is, there's so much else going on. And eventually it'll wear off, right? It's kind of like a shiny new toy. If he's in the G League the whole season and he never gets called up, I'm not saying that's going to happen, but let's just live in that reality for a minute. By the time we get to February, I think it'll be out of sight, out of mind. But then if the Lakers struggle...