 And you get on air and you talk about it, you make films, you write books, people are like, who's this crazy person? Because it is crazy what they're doing. Again, if I looked out my back door and saw my neighbor eating his fingers off or, you know, slitting his own throat, I'd say, I'd call the cops, hey, my neighbor just slit his throat. It sounds crazy, but I'm not the one slitting my throat. So they have that angle in that most of us can't even think like them, so it doesn't