 I think that's the key right there, right? I mean, again, to your point from before, meeting them where they're at, helping them with what it is that they want, but then determining what is their level of – what does success look like to them, right? What is going to help them to – I don't want to say live a productive life because that might be too broad or something or too pointed, maybe, depending on how you look at it. But –