 Simple as Trump's own aligns perfectly with this ethos. USA Today says in Trump's world, brevity equals power and his selection of a running mate reflects this belief. Trump Vance is not just a ticket, it suggests but could be a statement. This simplicity could be strategic. Trump's straightforward language makes his messages accessible to a broad audience. Meanwhile, two syllable monikers like Sleepy Joe Biden or Crooked Hillary Clinton are used to label his political opponents.