 Wow. Because it was done sort of in reverse. It was done backwards. It's done the way social media is done here. In 1959, Bob Newhart was some obscure wannabe comedian from Chicago. The ex-accountant had a few routines that he would recite on local radio, and Chicago disc jockey Dan Sorkin heard that Warner Brothers, a fledgling record label at the time in 1960, was looking to get into the stand-up comedy album industry.