 Carbon markets, as part of the overall Climate Smart Ag economic model, has been around for years. Part of the challenge in establishing this opportunity is determining the monetary value of carbon sequestration, as explained by Travis Kraft of Indigo Ag. That's the one thing that a grower can't see, touch, anything. It's in the soil. It makes it harder for somebody to figure out what that value is of that specific entity or that product. We know it's in the soil based on the data, based on what the crops are doing, how your soil is performing.