 All right, I appreciate the time. We've got to go to break. When we come back, I want to ask you about social media on this because, okay, with radio and out here in the farm community, I think that helps farmers a lot. 988, it's not that hard. Get on your fancy phone and just do it if you're having an issue. But this probably doesn't strike a lot of college kids. Not a lot of college kids listen to OALC and what's he got to say. How do you reach them? How do you reach the high school young ladies? And again, I think these...