 Sure. Like these cooking shows. Like you're not even sure what it is. Uh-huh. It's all in the... Yeah, I think they'll appeal to many folks, but like I said, if you're just going for the traditional, conventional things, these might seem a little strange. It'll be interesting to see how they sell. Yeah, but you could sure try it. They've got a burger patty wrapped in a waffle. Yeah.