 Yeah, let's build a crowd. Let's build a long-term audience of young people. Well, then again, maybe that was it. We tried to reach the young people. We know they're the ones that stay up until 3 o'clock every morning, so this is just dinner time. I presume, Dan, you're with me. You honestly would have probably put money on that John was going to show up with his flag t-shirt today and bust it open just like the Hulk.