 Athletic Director Mark Coyle told the Regents last month it's in response to fan feedback and would put the Gophers on par with other Big Ten venues and Twin Cities pro sports facilities. Coyle says it's not about revenue. As some point out, the changes to NCAA rules on student-athletes receiving compensation for use of their name, image, and likeness means the U must take steps to remain competitive. But some worry how to prevent students under 21 from buying alcohol in the stands.