 Do you know what I mean? I think I do. It's Lee Michaels, and I'm Louie on your Saturday. Have you ever wondered why perfume is so darn expensive? Well, in one study, men rated women 20% more favorably when the room was spritzed with a pleasant fragrance. You know, they could achieve the same results by spraying the aroma of cheeseburgers, and it's a lot cheaper.