 I don't know, but one of the big concerns was, okay, so we pay this money and we get these ambassadors. How does that translate into more dollars rolling through my cash register? How does that translate into more people at the businesses? How does that translate into, you know, in other words, how do they recoup that? Is it more of a donation to the city or is it an investment in better business for the downtown business owners? I'll let you address that next. If you can hang for a few more minutes. Yep. Greg Winfeld, Mayor's Downtown Council Task Force Chairman on Hot Talk with the Ox.