 What does LeBron want to hear? What does he not want to hear? LeBron isn't going to want to hear, hey, we did this mostly for the storyline. And we did this because we wanted to appease LeBron. He doesn't want to hear that. So it's like, does that alter what you're going to say in the press conference? If it does, then that's going to bear watching. That's where being media savvy, you've got to be team savvy and LeBron savvy at the same time.