 I've got this other thing, or I'm not subscribed to Disney Plus. I have this other thing and this other thing. I have Netflix. And so, you know, you lose a lot of that communal thing where, you know, you talk to your friends and you're all watching the same shows. Now there's sort of like you have to ask first, oh, do you have Netflix? Okay, well, I, you know, well, there's this show that I watch, you know. And then again, you've got all of these services, and if you subscribe to all of them, you're paying as much as you were paying for cable, so...