 It's over for this guy. We're going to have to save him now. It is the smartest political tactic. I want you to think, business school was one of the few educational experiences I had where I walked out and I felt like I actually learned something between the accounting and supply chain stuff, whatever. But SWOT analysis is really important. It helps you really crystallize strategic pass forward. Strengths, weaknesses, opportunities, threats. What is an opportunity for us? The O.