 It's crazy really to see just what the crossover has been. I mean, you look at someone like Morgan Wallen and, you know, he's been performing with artists like Post Malone and he's also selling out stadiums and is hugely popular in the country world. Jelly Roll is someone else who, you know, when Jelly Roll first started to emerge, I think people were going, wait, is he a country artist? Is he a hip-hop artist? Is he a rock artist? He's an everything artist. He's one of those guys who really crosses genres and, again, the way that we are consuming music