 This has been a passion project for many years. We spent several years before we actually went into development, making sure that we were both inclusive in nature, and then also that we weren't stepping on any toes of organizations that already exist. So you could go, okay, you're at a media source right now, and you offer news right on there. Instead of monetizing the news, we are offering the ability for like even KROX to be able to add their news links in, and then they're clickable, they outsource information.