 I hear you. Everybody wants to play there. Everybody wants to be a part of the organization. But things have changed. It's not what it used to be. Apparently not, Dan Hurley. No, but my point is it's not just, okay, there's a drumbeat. There was with Shaq. There was with Dwight Howard. I get that. But players are different than coaches, number one. And number two, not just a buzz. Of course there's a buzz. It's the Laker brand. But...