 that you like the way it rides, you like the way it drives, drive it on some rough streets, drive it over some railroad tracks, spend an hour behind the wheel of the car and make sure it's for you. Now, one thing I noticed there, Jerry, I don't see where they advertise a lot of incentives. I think the most they ever saw was like a thousand off or something. Yeah, they don't have to. Something that they just...