 And they came to him and they said, you know, with a concerted publicity campaign, you could be number one in the box office. You could be the biggest star in Hollywood. And he turned it down. He said, look, when you're number one, there's only one way to go. That's right. I'd like to go stay right in there around fourth or fifth and just move right along, you know, and just be consistent. And that's been his approach. Well, he never wanted to be a star.