 You know, and like somebody from bacon category, he did bacon and then Pitmaker did barbecue and, you know, so on and so on. But now it's different, right? Yeah, the last few years, it's become, for lack of a better term, a lot more chefy. You know, they'll give you, you know, there'll be a theme of some sort. And, you know, now it's a series of three challenges. And.