 So we've spent a lot of time engaging some of the most influential people on a dairy farm, which is the dairy farmers themselves, obviously, but then the people who they take advice from, the ag lenders and the dairy nutritionists. And we just ask them questions. So the ag lenders, what's stopping you from presenting grazing to farmers as an economic solution? To the farmers themselves, what's stopping you from implementing grazing as a soil and nutrient savings solution?