 Oh, I believe that. Because there wasn't that much difference in my mind that I could make that shift. And again, I don't understand. They don't know who their audience is. They're preaching to people who don't care about their product. Well, a lot of times they want to hide that stuff actually from the customer base. Yeah. Like kind of do this dance over here and hopefully a lot of people won't find out. But like Target, it was blatant.