 Simple one is windows, right? You can go into two houses that are listed at $220,000, and one will have the original wood windows, and one had a beautiful nice vinyl window update. That is the exposure that buyers need to make good educated decisions. And so those are just some of the details that we go through. All right. Now, when it comes to the knowledge portion of this, right, how do you get folks to sit down, get rid of the anxiety, and just listen to the way it's going to be?