 where we wanted to make an app to make texting free. We didn't want to pay for texting. And then what we realized was a lot of people use our app, not just to make texting free, but they were actually using our app instead of paying for phone service. So then that got us obsessed with the idea of how can we figure out how to make phone service free? And then it snowballed from there. And so ever since then we've,