 He talks about the pleasure of this thing, this person, this event, this action in your life. If you could just have that. And in today's society, if you could have these things, or her, or him, or that, or this experience. If you could go here and yonder. In other words, it's the offer of the things that seem to have this strong appeal. If you can just narrow it down. If you want that, then you will have really tasted life. It's the devil's lie.