 You know, we have a number of show friends at J.D. Power. They're on this program a few times a year with us. They ranked Margaritaville Hotels and Resorts number one in guest satisfaction in the upper upscale rankings in their annual survey. I want to know, is that the demographic and audience you're built around, you know, the upscale leisure traveler? And what is it about your operations that makes you different and able to win the first place ranking in guest satisfaction?