 They had 200, they're down to 40. The same pattern repeated over and over again in communities across the country of Colombia, where coca is the only source of income. Colombia, the global nexus of the cocaine industry, where Pablo Escobar became the world's best-known criminal and which still produces more of the drug than any other nation, is facing tectonic shifts as a result of domestic and global forces that are reshaping the drug industry. In essence, Jake, no one's doing cocaine anymore.