 What does that mean? So what do you do, Tommy? And welcome, by the way. Yeah, thank you. One of the things about politics is we love coming up with fancy titles. It's really just about making sure that we take a lot of the issues we're talking about and find the most effective way to communicate them to voters. A lot of the focus is on social media, for example. So how do we properly package information? How do we properly discuss information?