 But you've never heard anybody say, thank God. You know, Al Roker doing a segment after a disaster and bringing awareness to a problem and people, you know, contribute and help. You've never heard anything like that happening with TMZ. And I realize, and Harvey Levin has gone on record and given talks to journalism schools and talking about, you know, what we're doing is the way of the future and you have to be aware. No, look, I'm not...