 These guys are committing to their bodies and to their lives. It's such a different level. We are not in a world anymore where you're hopping on a jet and you're going to London and you're partying because now you can just do things nobody will ever find out. Phones are everywhere. It's just changed the mindset of so much of what football, sports, entertainment, what it all was 20 years ago. It's wildly different today because people, I think, take it more seriously.