 But because people love you talk about reality shows. I think you mentioned Real Housewives or whatever earlier in the show there fits. Now, that is quote unquote reality. But the only true reality show that you have is professional and even college sports, I guess, to a certain degree, because you really literally don't know what's going to happen. And that's the only thing that continues to thrive in what is really a dying market, which is media, you know, traditional media.