 And so when I pitched his team this idea, he was all over it. He immediately approved it. And it's the Creator Suite. So we partnered with 100 social media influencers to come up to Milwaukee to cover this debate through the lens of Gen Z. And they're spread all across the city. They've been on the convention floor. They have full access credentials. They get to cover this to show my peers who most of them don't even know a convention is going on how exciting the momentum through the roof and how important it is to vote in November.