 So that's the thing. L.A. needs it. They need drama. Yeah, that's true. It's L.A. You got to compete. Look what you got out here. S.E., Kings, Dodgers, UCLA, red carpets. This guy's at movie premieres in Hollywood. This guy's at movie premieres in private screenings, award shows. There's a lot to compete with in Los Angeles. The Lakers got to stay. They got to stay relevant. Shaq is famous for saying.