 No, the film, the scouting, it's ridiculous. I'll push back a little on the self-centered portion of it. I'll only say that I think athletes today are better informed about everything than they were. You have a better understanding of this. Because stuff wasn't communicated the way it is now. 20 years ago, you didn't necessarily understand, well, this is a business to the same level that you do now because you see it every day from every person.