 So wait, go back. The Cyclone was branded before the Blizzard. We copied them and beat them. Nice. So you heard about what they were doing? They were making these ice cream things. So Dairyland was known for multiple flavored malts back in the 60s, 70s, and 80s. 38 different flavors to choose from. You could get Loganberry, Blueberry, Raspberry, this berry, that berry, 7-Up. All your different pops were shakes or malts.