 You know, there's a fine line with that. My brother Chuck said that when... So Chuck had ran the store as long as Bert had. So he was the second person to run it for a longer duration. And Chuck had said that when we took over, that within three months, they would forget who he was. And he was probably... A lot of it was, you know, Chuck's friends always knew me as being Charlie's brother. Okay. And so on. But it didn't take long for Chuck to be...