 And along with that, I'll back up a little bit, there's kind of this assumption, well, let's not eat meat, let's eat plant-based meats and or these cultured meats. And that's really what they were looking at. So they were really comparing not so much a plant-based diet, but what they were comparing is eating, comparing real meat, as in meat from animals, to these plant-based meats and also with cultured meats. So that's a comparison they were looking at.