 And we just kind of let them do the advertising. And someone comes in and says, I'd like to have a Butterfinger Blizzard when we're at Dairyland. And we smile and we make it for them. Yeah, right. Oh, that's perfect. And we put candy on top. Dairy Queen doesn't put candy on top because if you do that, when you turn it upside down, it falls down. So we smile at them. There's no turning over. And they look at it like, dude, man, I just got some Butterfinger on top. Yeah, I love it. I love it. All right. Let's get into a little bit more than...