 You know, he was no longer the Dairyland guy. Right. So I do think that the day will come that if Dairyland wasn't there, there will be fond memories. But our life is so fast-paced nowadays, and we just – Times are changing. Times are changing. Times are changing. The employment outlook, the employment field is really changing. Right. It's putting a lot of strain and a lot of pressure on mom-and-pop businesses and all that stuff. Right.