 You mentioned the Nicholson book, Chris, and we've told this story separately. When you were on our program, we've told this story. When Bob was on, we picked up, since you last visited us, Chris, we've picked up about eight stations. So there are people who have never, there are people who have never heard this story before. And I'll just set this up is this is the type of thing that could not happen today. And yet you guys pulled it off.