 But you write it in cursive at half of the audience. Everyone under 30 is like, what's that? I can't read it. Why in God's name? Is that the ugliest thing? Hieroglyphics. Yeah, that's what it is. I'm like, how bad was that marketing move? Sorry, your city jersey is horrid. And to top it off, you couldn't even read the names and the numbers on the jerseys were so tiny. You can't.