 And I said, a third of it's just kind of stuff I find fun. And she wondered, well, like what? And I said, I don't know, life with Katie. And so she had me describe this whole thing that we do. And she was very intrigued. I don't know if there'll be a story about it or not. I don't, one media talking about another media is kind of a strange thing, but it was interesting. Anyway, you came up yesterday and had to describe what this is that we do. What is this that we do, Katie?