text:  So that by the end of the debate, you've got something ready to go. And you've submitted it halfway through. So you're like, okay, copy, edit this. This is sort of how it's shaping up. So we're ready to go because you want to. Part of the key to getting a lot of clicks is being first. And when your piece is being paid based on the number of clicks, you want that first. And it worked out. But...