text:  Dick Tunica tells me the difference between doing radio and doing television is how much does it cost you to go out and buy a radio? And at the time, it was like $20, $25. And he goes, well, how much does it cost you to go out and buy a television? I said, well, okay. So you want to know the difference between the level of complexity and pivoting and turning on a dime on radio as opposed to television. Well, there it is. There it is. So we did. We made the pivot. And I was watching this yesterday. And I'll walk you through step by step.