text:  Were they all the same? Were there common elements? Were people with kids more likely to spend the money better than those without? Was there an age difference? Because we know that there was an age factor. You know, if an 18 year old with, you know, one or two children, how did they perform against a 24 year old, you know, with one or two children? So like all of these cross tabs are going to be very important. I want it to work.