text:  are going to knock on the door of your cartilage-making cell called the chondrocyte. So this is almost like waking up Rip Van Winkle. As we get older, our chondrocytes don't work as well. When we were 20, we made cartilage and broke down cartilage at the same rate. We had beautiful cartilage. When we're 50s, 60s, 70s, we're breaking down cartilage much faster than we're remaking it. These bioactive collagen peptides, this joint gel, this is your ticket.