text:  Unlike Janet Yellen, who, you know, she's like, oh, well, you know, I don't I go every week and I don't really notice it. We keep track of this stuff. This is something that we have absolutely noticed. Maybe there's a bit of a sense that like, well, prices have been high long enough that people kind of feel like that's just kind of the way that it is. And so maybe there isn't a form of sticker shock. Is this something that you are thinking about?