text:  Half of America lives paycheck to paycheck. If the price of gas has gone up, they have less money to spend than groceries. If the price of groceries go up, they're really in trouble. It comes down to things that are happening at that time because they don't really have faith in either side. And that's not the message people here want to think about. But in those close elections, that's what it comes down to. It is that closing message. And what's really important, if you're trying to reach them,