text:  Michael Connett, who's an estate planning attorney, we were doing a lot of tax returns. And we'd be seeing these opportunities and saying, hey, go talk to your financial advisor. Go talk to your broker. Ask him to do this for you. And then we just had this light bulb go off where we said, hey, it makes sense to bring all of this under one roof so that we're talking about estate planning. We're talking about taxes.