text:  Because it impacts how we allocate money and how we allocate resources. Look, I've got I've got two teenage boys. Right. Like not not like preteen boys, like full on teenagers, 14 and 16. Got a daughter who's getting very, very close to those teenage years and a four year old. You know, like when you are trying to feed a family, the price of your groceries is going to be something that you're constantly thinking of.