text:  They will not go, well, let's take a look. I'll let you know. They'll go, okay, well, let's talk about termite treatments. See what I did there? I'm not lying. You told me you had termites. So I, as a salesperson, are going to go, okay. Now, why would I go, no, they're not termites, $3,000 job, down to an ant job, $300, $400. Why would I do that? As a salesperson, I'm going to go, you told me you had termites. I'm selling you termite treatment. What's the problem here?