text:  I was about to say, yeah, stars are further away. Way further away. And if you miss, at least you're amongst the stars. If you aim for the stars, you might hit the moon. That's how it should go, but that's not as poetic. So with that being the case, though, when you're in a bit of a rut with 23% and you're trying to get up to 40-something percent, whatever.