 on the package and, you know, they type it in like you said, but now that's all changed. They've gotten on board as well. They've gotten on board, but, you know, you're right because people think it's intuitive, but when barcodes were first introduced, there was a lot of concern around, I can't see the price of the product. How can I make sure that whatever's getting scanned is charging me properly as a shopper? So it was a pretty significant transition.