 But then the tone certainly changed to, okay, boomer. Right? Right. Right? Huh? Huh? So here is the question that was posited. What's the most boomer complaint you have? This is how people respond to this, what boomers have said to them. Here's number one. I don't want an app or create an account to order something or access information from your company website. If you make me do that, I'll just buy from somewhere else.