 So how did you build your channel? So I started by doing photography challenges back in the day. And so the video was as popular as the person I was photographing. So if I was doing Charlie D'Amelio, we'd get a lot of views, that kind of thing. And then I eventually transitioned over to working with my daughter because I was missing her. So I wanted to work with her once in a while. And then that became very, very popular. And we've been doing it ever since.