 merchandise, and brands. It's basically a one-stop shop to celebrate all things creators and the internet. First I spoke with Sarah Tortoretti about how this event brings all these different elements together. So what is VidCon all about? It is about converging all of the things about digital media in one place. We've got the biggest creators, we've got all of the fans of those creators, we have upcoming creators who are here to learn how to be the next big creator, and we have the industry, anybody who works in the digital media industry.