 Who's up? Who's going first? Let's go Bucky first. Okay. I'm going to blame the NFL for being greedy. I mean, like, there's a thing where, like, everyone always wonders, like, will they just kind of, like, become the hog to get slaughtered because they always consume with the dollar. So I blame the NFL. They made the prices too high. They were gouging the prices and taking advantage of the consumer.