 as a thoroughbred racing at a racetrack. And obviously Collinsworth lost that race, but we got press. We got a big crowd for that deal. When I was at Monticello Raceway in upstate New York, Monticello, New York, I had two elephants racing on a track. I got a lot of people there to come in. And when I was the PR guy for the Fort Lauderdale Strikers soccer team in the North American Soccer League, we were on a 4-5 game losing streak. I had a team psychiatrist talk to the team. You know what? We made the front page of the Fort Lauderdale News. So you've got to do stunts.