 I would say that I wouldn't I wouldn't limit it to that. I wouldn't say that because I think that is being disingenuous to how talented she is. Like it's not just because Caitlin Clark is a white female that can play or whatever that she's marketable. I say it kind of touches on a bunch of different things. I'll say one. Caitlin Clark is a phenomenal basketball player. And Caitlin Clark played in a place where she was able to build up her brand. Iowa fans are rabid.