 The rain fell on the Daytona 500, outrated the NBA All-Star game by leaps and bounds. But when you go into that, you're talking about the people that are sitting there at the racetrack. You're talking about now a very finicky television audience that can go away at any time. What do you do? How do you fix this thing? And I like the fact that NASCAR is being proactive about it, trying something. Because remember a few years ago, guys, we said, well, you cannot...