 And I think KD certainly embraced this role now, but for a while he was KD Burner, right? He got on social media with a Burner account. And I think people, that coupled with the idea that he was teaming up with the Warriors, both those things played a role in the social media backlash. Again, we're talking about a lot of times what happened on social media, not what happens in society, right? If KD was not doing the social media thing, I feel like we'd feel differently about him in that moment. I think that was all...