 So GS1 is the standards body, and we administer that standard across 118 countries around the world. Well, my kids love to scan the barcodes at Target at the self-checkout. They are very good at that. What exactly information is contained in a barcode? Like, is it just numbers? Well, today, the UPC barcode that we've known for 50 years really contains one number called a global trade item number that signifies the product.