 and have some fun with people. So that's the part that's really, really enjoyable for us. When in the planning did the drone show become that piece that, oh, this might solve that problem, and wouldn't this be cool because of the technology? And the young people might really get off on this because this is their generation and what they are talking about in their vernacular, drones and computers and all the kinds of LED lights and things that we use. I think it's brilliant, but I just wondered, you know, where...