 The average price you're going to see in the marketplace on this gun is going to be $699 on the first, which is still not cheap, but it's lower than a lot of series. And so there's that. But we've made a conscious decision to bring this price point to that $699, under $700. And then the other beautiful piece, if you buy the gun and the optic integrated together in the same pack, you're just going to be $999. So...