 But Chris, you mentioned influencers. These are American social media influencers. Are they being impacted somehow by the structure of social media, the incentives for them to push content? Is that part of the snowball? In many cases, yes, they are U.S.-based, but they're also international. You can't really tell, right? Remember, consider the source. You can't really tell where someone's based because not all of these accounts are real personas. They sometimes are fake or they're cover identities.