 Yeah, so it's incredible. So there's a quick clip that I want to show everybody. It's a short from YouTube about social media. Check this out. You have social statisticians and scientists and researchers and people in lab codes, literally best minds of our generation, figuring out how to addict you to the news. And if you fall for it, if you get addicted, your brain will get destroyed. And I think this is the modern struggle. Look at how it happens. Social media, they've...