 So you just talked a little bit about how this ring differs from other rings. I like to sort of think of myself as somebody who gets on the ground with some of this stuff. I'm an early adopter and I love it when I see kind of smaller startups do something innovative. But when you get Samsung jumping into the fray, they almost, I mean, they can kind of totally wipe out the small startups. What else is sort of different about this ring?