 But when it comes to sleep time, I like a cool pillow. My pillow has the cooling technology that's a good thing. The sheets as well are comfortable and soft. They have great towels that are very soft as well that will dry you off. There's a concept that some towels have yet to figure out that their primary purpose – it's kind of like an elected official. Your primary purpose is to do the job you were elected to do, not create problems for the American people. A lot of towels don't dry you off.