 You called your report speeding away from zero, rethinking a forgotten traffic safety challenge. Why do you think speeding has kind of just fallen by the wayside in terms of being a concern for organizations like yours or just drivers in general? Well, for drivers in general, we all speed. We're in a rush. We're trying to get to daycare. We're trying to get to soccer practice. We're under the gun, so to speak, much more so.