 Yeah. That comes with college football. And it is multi-generational. That's right. I can still remember as a kid growing up seeing Reggie White playing. Yeah. And those heroes in the 80s. I remember the Sugar Bowl win against Miami, 35-10. And the next day at school, everybody was wearing the How Sweet It Is shirt. 35-7. Your boys are going to be upset with you. Yeah. It is.