 Look, this is really about numbers being exposed. And that's just the tip of the iceberg. Because that's where all of a sudden you start getting texts or calls from unknown numbers, need information, there's a breach. And then ultimately, it's all about the hook. And that's the worry here. It's not necessarily that that data that was actually exposed, social security numbers, things like that, it's what this ultimately means, what it could lead to. That's really a bit of a black eye for AT&T.