 this is a powerful principle. I got my wheels spinning on that one. That's a, we really sit deep down and think about it. I mean, holy cow, there's a lot to that. And, um, there's a social media, um, is another part of that's kind of the third area. Um, but I was, I always tell kids like really guard what you watch. And I tell even young kids, we have a conscience and we have intuition and,