 My wife started our company. She went out on a limb and started our company. And it was a consulting. 1019 Senior Living was actually founded as a consulting company, 1019 Healthcare Solutions. And what 1019 Healthcare Solutions did was they would go into communities that were distressed and they would establish a culture and make that building functional and thrive and turn the building back over to the owner. And so we did what's called Culture Reset. In my experience, that's what I do.