 this inflationary world out there, we've got to save wherever we can. So, again, I'm not telling people to not go get a great deal at a mass marketer. They're there for a reason. But just remember your small retailers. This has become a tough week because the focus is on the big guys this week. So stop by and see Regina for a cup of coffee instead of going to the big coffee shop, this kind of thing. Remember who supports your community is all we're asking, and this is a great week to do so.