 Two things, the label and the price. Our materials and construction are the same as the national brands, but because we're factory direct, we eliminate warehouses and middlemen. So the Elkhart Bedding everyday price is less than sale prices at other stores, like our two-sided queen sleep set for just $299. Get the most bed for your money. Buy factory direct at Elkhart Bedding. Find out more at ElkhartBedding.com.