 public profile and you could learn a little bit more about them. But even then that's quite shallow, right? And so we end up in these conversations with people with some form of keyboard courage. And the truth is we need to have the courage to be having a lot more of these types of conversations, right? Like how do we create, make a better environment on social media and how do we show up better to the conversation, which in large part is what my book is about. It's about people showing up better, whether it's online or in person,