 Right in the heart of Tokyo's luxury shopping district, they're opening a new branch in a swanky shopping center with all the traditional fittings. And Sam Holden dares to hope we're now watching a Sento revival. I think isolation is increasingly seen as a social problem in Japan and big cities like Tokyo, both for elderly people and for young people. So the bathhouse is the perfect solution. Exactly, and it's sort of sitting right in front of everybody's eyes. It's nothing new.