 The people who say ugh or do the face contortion are those who aren't willing to try it at all. Really? Yes. So they'll do the yuck thing before they've even tasted it? Yes. And then when they taste it, they say... This is great. This is fantastic beer. To prove just how fantastic, this annual event brings together local brewers whose beer from ultra-purified water meets clever taste-testing PR designed to get people from yuck to yes. Cheers!