 or the client talks to you and you just convince them point blank, time segmentation is the way to go. If you don't do that, don't work with me, you know, kind of thing. But you didn't do that. You kind of presented him A, B, C, you know, that kind of thing. And he, you know, you helped him on his journey, but ultimately, you know, he was empowered to choose the one that resonated with him. And I think that's the way that this industry should be going.