 But you've got to generate then from that show big numbers. Well, you're selling tickets. I mean, you are absolutely, I mean, you're not talking 5,000. You're talking big numbers, 10,000 people, 20,000. I mean, and you've got to think of it this way. And I always say this to folks that have these wonderful venues. Get the people in the seats. They're going to buy food. They're going to buy drinks. Yep. They're going to spend money and everybody's going to win on that. And that's where the money's being made. It's not the tickets. It's just not.