 because the big guys, and I'm not naming any names here, but the big guys are spending millions and millions on advertising. They're offering deals that, hey, let's face it, are hard to pass up, but sometimes the little guys get forgotten. I have friends, as you all know, I'm part of the National Retail Federation, so I talk to retailers all over the country, and this is known as one of the quietest weeks in retail for many, many stores around the country because everybody's focused on the big guys' sales and opportunities.