 Do you think this is just a hippy-dippy LA thing? No. No. No, this is almost like a movement. I mean, I think people are realizing that when you get out into nature, you're actually helping yourself. It's good for your mental health. It's calming. Recent studies have proven that to be true. The American Institute of Stress reports 55% of Americans are stressed every single day. People are happy when they're birdwatching.