 when your kids are at home, to really dial that back. And it's really critical for neuropathway development. There's so much. I just today was reading a news feed that said the Surgeon General is going to require social media companies to put a warning on social media for children and their parents. It's like the sight of a cigarette pack now. Can you imagine? Yeah. So, I mean, I just read that this morning. So we're moving in that direction. Let's talk about the digital norm.