 Unless they're maximizing stuff off the court and she's hosting Saturday Night Live and some of those kinds of things, she's staying relevant outside of that, which is just going to earn her more vitriol inside the league. But she actually has to be Pete Maravich. She has to be... I think your point's exactly right. She has to be unique. Her game has to stand out in a way where you have got to see it. It's got to be box office. And although she has done some good things...