 what we call our champions. Those that are really champions for us in the community, our clients. And I had one of them that came up to me and said, I tell everybody, I don't know why you would go this alone because there's just so many different complexities and things that can fall through the cracks. He was one that felt like he had it all figured out when he came in to visit with us. And then his mind was blown. He had no idea there were so many different opportunities for him to fill in gaps and add value. And he goes-