 other devices too that they've had to revest a lot of r d people and cost into and it's it's been this like anchor of sorts at an amazon's business that's something we're speaking with dana mattioli investigative tech reporter at the wall street journal the story is called alexa is in millions of households and amazon is losing billions so is this fixable i mean these things i want to say when i got mine a year and change ago is like 45 bucks do you do they jack up the price of that or i mean