 you know, he was empowered to choose the one that resonated with him. And I think that's the way that this industry should be going. You know, it's surprising to me how difficult it is to train new advisors that come from different places in the industry to do that as part of our process, because they come in very biased towards one strategy and they get very used to pitching that strategy to every single person that came through the door. And they even got to a point many times that,