 Definitely. And to your point, this is really targeted to people who are potentially interested in tracking their health and well-being, but in a much more passive way. So with a smartwatch, for example, you've got a screen, you've got notifications constantly coming through. I have two on my wrist right now. One is the Galaxy Watch Ultra, which is the one with the orange band. That's also just come out. That's brand new. And this is the Apple Watch Ultra.