 For ideas, for appraisals, for absolutely everything. For gifts for other people. It truly is a one-stop shop for anything wearable that is meaningful to you. And just like the commercial says, will last a lifetime. And that's how I feel. With my new diamond studs, my beautiful ring from Zagani, everybody that sees it says how beautiful it is. And I just... I can't take my eyes off of it. I'm always looking at it. It just is beautiful and...