 Where if you're selling something that you're pushing a hard sale. For example, you're selling a vacuum or something like that. And your customer is really the stay-at-home mom. But you're dealing with the man of the house. One of the things is, you don't want to have a dirty house, do you? You want to have a clean house, right? And it's just leading them into the sale. And that's what Karine Jean-Pierre was trying to do. But failed miserably at it.