 Deliver the truth, whatever the cost. Because what you said, when we first met, we talked about just left of center. And, you know, to make a film that doesn't just preach to the choir. And so when you said you speak the language, that I think is one of the first things we discussed. Because we're in narrative warfare, right? So words matter. So a lot of the... I just tried to create an environment with all of our guests where...