 And so they think, well, let's just get back out there. We'll just go back. We'll go back to the source. We'll go back to the way that we normally kind of control the narrative and get back on track. These things have worked in the past. But I think one of the things they did not account for is that the people in the media are not uniformly behind Joseph Robinette Bribery's presidential nomination anymore. And so they called upon –