 Right. I mean, people are tuning out of like mainstream media. Totally. And they're going to social media to be influenced. This is a big deal. Podcasts, massive. I mean, podcasts is like the way the true free form media, if you will, at this point. I mean, if you if you want information that that the the general media will not discuss, a lot of that is done unfiltered via podcast app or YouTube shows, those types of things.