 So Starting Here, Starting Now is the name of the show, and it's actually the name of the title song. Maltby and Shire were two Broadway songwriters who tried to get their shows produced in the 60s. And through a variety of circumstances, they never really took off until the 80s. Well, in the 60s, they wrote a song called Starting Here, Starting Now that they wanted Robert Goulet to record. Before they had a chance to try to get him to record it, Robert Streisand got a hold of the song.