 It's really when you sit down and think about it and listen to it in that, you know, you totally catch. I totally was reminded of several times of myself of just getting caught in the rabbit hole of Instagram reels or TikTok. And it's just like, wow, is that where I'm getting a lot of my information? And it's like without really even realizing it. Yeah, it is. You know, it's powerful. It's super interesting. Makes you really think about it.