 It hurts the company. It hurts them by what's happened. But here's what else it hurts. It hurts the small business owner that bought a franchise in this. Right. So they are at the mercy of the corporate decisions. And now they're sitting here watching their life savings dwindle away. And many of them will lose their houses and lose things because their businesses will close or suffer financially because sales will go down. That's the side they don't talk about.