 Yeah, it sends to me the message that the commercial was directed by Michael Bay. If you watch any of his action movies, like Armageddon, Pearl Harbor, you know, you almost get a seizure because it just, you know, cuts so fast. So that's the first thing I noticed, too, is that people, you know, it's not one long, you know, it's definitely not Scorsese, you know, doing this commercial, but it's not one long ad because I don't think he can.