 Sponsored by the Scottsdale Water Department, whose executive director, Brian Biesmeier, stands ever ready with his sales pitch. When you can get people to actually taste the water, it really, I think, the lights go on and they go, oh, wow, this tastes like water. Well, of course it does. But, you know, people just have things in their heads as they think about it. And then they find out, oh, this is from recycled water. And their eyes get bigger and then they go, oh, that's really good.