 We have the light rain in 71 here at the Cass Street WGL Studios. Yes, summer is here. You can already hear high school marching bands starting their practice. Soon it will be the players themselves donning the pads, preparing for another season of hard-hitting, exciting football action. If you're a business owner in Northeast Indiana, you want to take a good, hard look at how local high school and college sports can grow your business. This is The Demographic.