 And then we went to Aldi and had the same experience. And I told my wife, I said, I keep forgetting that Trader Joe's and Aldi's are owned by the same people. Because Aldi, to me, again, growing up, it was the place where you went and everything was generic, yellow label, white label. And now you go there and everything's like really boutique-y. They have a whole charcuterie section.