 And so the point is, is that when you do buy jewelry, sometimes it's not that meaningful. You just want to, you know, get something, you know, some earrings or something. But for the most part, you would go to Impress Jewelry Creations because you want to get something that lasts a lifetime. You want to get something that whomever is going to be wearing it is going to be remembering you always. And they're going to never want to take it off.