 Okay, which is obviously different than what you just said, which is just pouring your hot coffee from the morning over some ice and serving it in a cooler temperature. So what is the difference between cold brew and just iced coffee? So it is the method of brewing. And one of the benefits of cold brewing is that it's gentle. The grounds are never heated up. So it's normally steeped for, we recommend at least 14 to 16 hours.