 Or is the best time perhaps today? During a disaster, you may not be able to stay in touch with your family or friends as easily as you think. And it's not always as simple as using your cell phone. That's why now is the time to take action. Go to ready.gov slash communicate and make your emergency plan today. Don't wait. Communicate. Brought to you by FEMA and the Ad Council. W-B-I-W weather.