 Now, when I do big shopping trips, most of the time I calculate it out. So I'm pricing everything. So when I get to the register, if it isn't within a few cents of whatever I calculated, then I know that something's amiss. But I know that most people don't do that anymore. So I don't know how many people are noticing it. But it might be something you want to pay attention to. It may not be all that much, but if you're being told...