 You answer inflation, inflation, inflation. We do. I mean, look, I work for Mitt Romney. I remember going back with the statistics. And it doesn't hit the same way, right? When people are paying more at the grocery store, they feel it in a very acute way that showing them a chart doesn't penetrate the same way. I want you to hit that again. You live this in politics. You live the messaging cruelty of having statistics going up against feelings and impressions.