 I think it hits a lot of different notes. Crunchy, spicy, creamy. Mm-hmm. Creamy. I want the food to kind of talk to you, not just kind of be monotone. I want it to almost speak back to you, almost like you're having a conversation with the food. I want to create a craving. Once you create a craving, it's food that people just don't stop eating. It's almost like eating, eating. Oh, my goodness, it's over. I almost want to order another one.