 It's just not growing at this rapid pace that it grew in the first few years. And that happens with like – look at the valuation of a startup over the first five years. Yeah, it doubles in revenue over the first couple of years. Then it tapers off because it starts to become like a bigger real thing with more pragmatic growth. So any of these things can't just be flip a switch and now you've changed the entire industry. It's got to be a more –