 Maybe you've seen the raw ads on TV or TikTok from their founder, Dr. Shannon Klingman, a gynecologist who invented the product in her kitchen. Any place where we have skin touching skin, there's a potential for odor. Dan Griffiths is Lume's president. Sales grew to more than $300 million last year, and the company has now added a full body line geared to men. But the core customer is female. We do have a pretty large following among women aged 35 to 55.