 I look at the 37 years that I spent with a little, little business. I mean, it was so hardscrabble. It was 17 years with 15 employees. But when I knew I had a tiger by the tail, that's when I had to start confronting technology and the always extreme cost of it. And I'm talking about dollars spent to get the latest and greatest. Because in year 17, we were on Radio Shack.