 Now, that would work if it was like one time a year that they did something, you know, like got rid of overstock. But they'll have a St. Patrick's Day. But they don't. They do. It's like they're kitschy, you know? Yeah. Right? I mean, if you, if you, if everybody kind of looks at, okay, around Valentine's Day, this place does this and it's for tax reasons or whatever their reason is, somebody else benefits and it's real. Okay, that's different. But it goes, you know, it goes away.