 Okay, I already own, oh God, now you're making me want to look this up. What I actually liked about the ring concept, unlike some of the other wearable devices, is it's just low profile. You know, you charge it once a week. It's not very obvious that you're wearing it. Do you think that this concept of a ring can open up the market when it comes to wearables? Because there's people out there that just aren't into it. The other stuff looks too techie. This doesn't look techie at all.