 The small community welcomed the celebrity, but soon realized that Bruce Willis didn't just want to live in Haley. He wanted to transform it. We kept hearing that a corporation named Ixnay was making offers to buy some properties right on Main Street, and we couldn't find out who was the force behind Ixnay. And that's when Haley became something else entirely. Listen to Haleywood. That's H-A-I-L-E-Y, wherever you get your podcasts.