 and and doesn't become a client because you didn't recommend that strategy because he thought oh that's the best one not even knowing that he has a style himself or the client talks to you and you just convinced him point blank time segmentation is a way to go if you don't do that don't work with me you know kind of thing yeah but you didn't do that you kind of presented him a b c the you know that kind of thing and he he you know you you helped him on his journey but ultimately