 Cynthia Fisher is the founder of PRA. The truth is in the numbers. The prices are either there or they're not. The American Hospital Association's Molly Smith says her trade association supports transparency. Hospitals are committed to making sure that patients have all of the information that they need about their care, and that includes information about the price of the services that they are going to get. She told us PRA's report is wrong. Frankly, no matter how many times they say it, it's just not going to make it true.