 I absolutely love it. I think that's great. Can I ask, we've got a few minutes left. We're in the midst of summer, but let's be honest here. A lot of the young high school, collegiate, even junior high kids that are in school, young athletes. This is a time normally when you could help assess different things for them to and from that. Can you talk about that for a moment? Because I want to throw that out there as well. People really should be marking this down on their calendars and really setting this in motion.