 But when it comes to sleep time, I like a cool pillow. My pillow has the cooling technology. That's a good thing. The sheets as well are comfortable and soft. They have great towels that are very soft as well that will dry you off. There's a concept that some towels have yet to figure out that their primary purpose, it's kind of like an elected official. Your primary purpose is to do the job you were elected to do, not create problems for