 And then they lose another election and they look around and go, we don't know what to do. And the activists know what to do. The conservative base knows what to do. And so your average run of the mill citizen who is sick and tired of watching the Republicans screw up in easy election after easy election after easy election. They then mobilize. They then start organizations. They start email lists. They start newsletters. They start social media groups. And guess what? They motivate and organize the base.