 Right. That they bid the business. Yeah, they'll take a hit, whatever happens to them. Hopefully they've got stockpiles of cash if they're trying to survive or they won't. But all these small business people, you and I's that bought franchises, you know, that won't be able to keep them going. I'll never set foot in a Planet Fitness again because they're not backing down. They came out and said they are absolutely not going to stop the practice of allowing men to go into women's rooms. That's ridiculous. I mean, that's...