 and the world says, we think that's a terrible idea, then I know it's a terrible idea. If I don't have the ability to put the idea into the world, then we've got much bigger problems. But the idea could be terrible without me being terrible, and somebody else's idea could be terrible without them being terrible. Can we bring this back to cigars for a second? I only wish we would. Because I feel like the cigar lounge is one of the last places in America where conversations actually take place.