 fully dissolves in your mouth, making it so that you don't have to deal with the smoke, the spitting, the slimy pouches, the bad breath, having to go outside for cigarette breaks. You can avoid all of that stuff. Now, this is not for you if you do not use nicotine products, but if you do, Knick Knack Naturals has found a cleaner nicotine that's naturally better than those alternatives. It's not messy. It doesn't have all that other side effects and just messiness to it.