 sponsored by the scottsdale water department whose executive director brian biesmeyer stands ever ready with his sales pitch when you can get people to actually taste the water it really i think the lights go on and they go oh wow this tastes like water well of course it does but you know people just have things in their heads as they think about it and then they they find out oh this is from recycled water and their eyes get bigger and then they go huh that's really good