 All right, so I want to bring in our Manuel Borges now to talk a little bit more about this. Manny, so, you know, former President Donald Trump said during the RNC speech that he was only going to talk about the shooting that one time because it was far too painful to bring it up over and over again. Clearly, that it wasn't that painful because he was talking about it several times. What does it appear as if, how is he using that incident in his speeches as part of his strategy?