 We've talked about that. Framing, we take framing, not to get on a tangent, but you can take framing for granted. Oh, yeah. And if it's not done right... Because to the average person, we kind of assume that it's being done right, because we don't really know what to look for in a good frame. Because the concept is simple. Right. The concept is simple. Right. But doing it right is not simple. Right.