 He's a marketing genius. What was the other one? Mary Brooke Zalick says, good morning. Mike Schick from 4411. Oh, nice. Hey, Mike. Good morning, Steph and the crew. That's a really cool place. You guys have the sauna up, right? No. Okay, wait. Talk about that. Is this another breaking news? Yes. Hold on. Sorry if I put you on the spot there. No, no. I mean...