 And, of course, he would take some of those for himself or buy them for himself. And so he said, and he ended up quitting, but he said the desire for that never left him. So I've seen that in people, and I'm sympathetic to that. And so knick-knack naturals are here to help you crush your vice, and they've created a better form, a cleaner form of nicotine that's naturally better than these alternatives like smoking and chewing and vaping.