 Well, this is a whole other environment than your home. And so just the fact that we're taking the time to stand in front of the kennel and talk to the cat, they might rub their head up against the gate, but that doesn't mean that they recognize us saying their name. So you need to come to the shelter to try to make sure that we're identifying. And I know we've got to take a commercial break. We are going to take that commercial break. So we'll get back to the proof part. Exactly. We'll get back. We'll talk about all the details with the proof here in just a little bit. Stick around with more right after this.