 So there is a real correlation on doing the right things, the things that mom says that you should do and the things that mom says you shouldn't do. The things that they tell you that you should do are the things that make you healthier, better. I mean, that's why there's the old rules of you should do this, you shouldn't do that. It's not just because people were stupid and didn't get it. It's because people were smart and did get it.