 Boccato started out as a bartender. He was inspired to start the business for one simple reason. I wanted my cocktails to be better. What makes this ice so special is how they make it. It all starts in these tanks. We have pumps that are pushing the water around inside each chamber where the ice is freezing, which doesn't allow bubbles, impurities, or anything else to freeze within the block, lending it a crystal clear aspect.