 This swimsuit issue made its first splash in the winter of 1964. It was sort of the dead period after football ended and before hockey started, and they needed some filler. The late SI editor, Julie Campbell, came up with the concept and for the first time printed the models' names with their pictures, a game changer for legends like Christie Brinkley. When you first raised the cover in 1975, what did it do for you? I was going to have to glam team down here with Martha.