 Some won't go to heaven because they're not willing to pay the price, whether it be not putting forth enough effort or not willing to give up their clutch on earthly things. In Mark chapter 10, a man gave up heaven for one thing. He wasn't willing to sell his possessions and give to the poor. Friend, don't let this happen to you. Earthly things will fade away, but you can have an inheritance which Peter says can never perish, spoil, or fade, kept in heaven for you.