 But there's different price levels of friends. Yes, that's what I mean. So it's like, well, wait a minute. And it got me on a tangent. And I'm like, who better to tell me than you guys? Because it doesn't just stop at countertops. But it's a good place to start and talk about that. But I guess I'm going to ask you a very ethereal question. We'll start with Joel. When somebody says quality to you, what fires in your mind?