 Yeah, exactly. It's the same thing. They all just trade teams. Yeah, exactly. And sometimes it works, sometimes it doesn't, because then you hear about it. Look what happened to JCPenney. They brought the CEO over, and that whole pricing structure changed, and then it did not work out. Anyway, that takes care of the corporate side. We're going to take a break. When we come back, we have our spotlight on business. We'll be right back. Know Your Business on 95.3 NNC.