 It's called digital self-harm, and it's the online equivalent of a teen putting themselves in harm's way by acting on a risky behavior like taking a dangerous car ride, doing drugs, or some other form of hurting themselves on purpose. Digital self-harm, though, is where young people anonymously post or share hurtful content about themselves. But why do they do it? Researchers say it could be something obvious like self-hate, or maybe it's to be funny, seek attention, look cool, or look tough. Or it could be a cry for help.