 The father bought him the gun. The mother took him to the gun range. The father told him to suck it up, not to go to a psychiatrist. But first, does political advertising actually affect voting outcomes? Advertisers spend unbelievably large sums of money every single day. It's unfathomable how much they spend. And even more mind-boggling is how little research they do to justify what they spend. All that and more this week on Radio Health Journal.