text:  You prepare for the specific group you're speaking to. Actually, I just got off a phone call with an upcoming client, so now I know more about them and what they need. So you prepare. You perform at a high level for a short period of time. You evaluate what went on. You throw out what didn't go well. You repeat what did go well and get ready for the next one. I mean, it's football. You just don't have any injuries.