text:  Dignify. And it's digna or dignify. Right. And so think about when you're charging 30% interest. There used to be a guy at the back of the local saloon that would lend you money. Sure he would. And he probably didn't charge you 30% interest. And that was illegal. He went to jail for that, right? I mean, that's the whole thing is it used to be... You super, or whatever it's called. Well...