text:  a little bit if you don't mind Jackie about the psychosocial issue that can come from maybe being left out when you're not hearing everything in the room if you're sitting in a room full of your kids and grandkids yes social isolation is just it's a it's a massive problem that we see and I think certain people who are on the fence about pursuing you know hearing aids they tend to think well it's not that bad yet it's not that bad which is kind of why it