text:  People are looking for more right-sized solutions. Like the Ford Maverick is a perfect example. The Ford Maverick is a small pickup. You could argue it's not really a pickup because it's not body-on-frame, all that kind of stuff. But it's a small utility vehicle with an open bed, let's just say it that way. And it's about the size of an old Toyota Tacoma back in the day, like back in the 2000s or something like that. About $30,000. They couldn't make them fast enough.