text:  And then the book itself is like me coaching you with your results. Now you know who you are. So the book comes along and says, all right, now let's see where we can do this thing that I'm really good at, the stuff that I love. Where in the world will it work? So it helps you with the where and the how. And it's a really fun little project. So super simple. It's bestseller. It is. It is. It's no longer a little project. That's right. Well, you know, I say a little. Turn into a big hairy deal.