text:  look at things and realize maybe you've changed a bit. Maybe this is not going to be that moment for LeBron. Maybe when it does happen, he's going to realize, man, you know what? I may as well have just done this. I may as well have just written this into a story because there's nothing real about this. This is all artificial. This is AstroTurf. This was designed and controlled by me. So it's not like this is a cool moment other than I manufactured this and made it happen.