text:  Aldi has like maybe 2,500 to 3,000 products in their store. Different ones where a normal grocery store could have 2,500, 30,000. So they found their niche, brought it down, and then lowered the prices. I mean, you're buying them out of a cardboard box, basically. There's no fancy displays. But that's what's happening. We're all driven to that to save money and find the unique items.