text:  drives you nuts. So, but, um, yeah, you have to spend, and you know, our, our situation is not different. I've got more, way more than 10,000 hours on this microphone. You're probably approaching 10,000 hours on the microphone and on stages and so forth at this stage. And, uh, and you know, again, major nationally known brands. Uh, you look at our social footprint, the number of people that brand recognize one of us, um,