text:  But then we're like, but just drink a lot of milk, full calcium. Calcium makes strong bones, right? Got milk? And you're like, ooh. Remember when I did a podcast radio show about how they paid millions, millions, tens of millions of dollars 20 years ago for that Got Milk campaign? It was all funded by the farmers that had too much. And they're like, how do we do that? And the U.S. government's like, oh my gosh, we should help in this too.