text:  So they call it the art of the master upsell because they're trying to upsell you every way you turn around. From the simple one that they've done for quite a while of trying to get you to sign up for credit cards while in flight. I don't know if you've seen that one, but they come down the aisle holding the application and trying to get you to take it and then fill it out while you're in flight. Yeah.