text:  And then people just go up and sign up for it. And they obviously make a little cut of the money off of the products that people buy. They're probably listed as an affiliate of Amazon, which makes total sense. But I think the idea that we're bringing up as a business show is the innovation. Somebody come up with a new thought, a new way. Oh, yeah. Because it's a natural. I would help somebody out. I mean, you go on there and you pick whatever budget I have or whatever I want to spend and buy them a gift or a gift card or something.