text:  It's not anything unique or special, but it seems to have the sweet spot between a little bit of bitterness, a little bit of creaminess. It's got that rich golden color, and it seems to hit the sweet spot. And there seems to be, if you want to call it, an IPA backlash that's going on. I mean, IPA is that popular style that was really kind of the style that defined the craft movement. IPAs, there are ones that are not as bitter, but when IPAs started catching on, they were very bitter.