text:  And you may never see them again, or you may find them at the pound, or you may find that some neighbor has come across them, and some small percentage of people that lose their pets will spend the $30 or $40 required to get an ad in the newspaper. And so when you actually see the missing pets go from, say, a total of 30 to 90 or 100, you're looking at 90 or 100,000 animals per head. Absolutely.