text:  Now, in order to get there, though, we've got to, like you said, we've got to uncover all the rocks. We've got to turn all these rocks over because we've got to know both just like the behaviors of the people that we're working with. We've got to know the goals of where they're trying to get. And then we've got to know the nuts and bolts of like, okay, so what are you working with?