text:  The reason the story interests me is because it shows you the inescapability of the moral order. This guy has everything. He is one of the winningest coaches in the history of sports. He's rich. He's famous. He's a cool guy. He's got all these accomplishments. And now he's the butt of jokes. And he's the butt of jokes specifically because he's doing something that in his own mind makes him really cool.