text:  Well, I think it's partly because it's no longer it's actually difficult to express love for America nowadays. It's something that can earn you contempt, that can earn you jeers and criticism. So, you know, people want to love something. They want to be affiliated with something. If you just look at sports affiliation, right, they want to wear their team's jerseys. They know they that's just how people are. We want to be in tribes. We want to be connected and we want to have a show that we are connected by the things that we wear.