text:  And I don't know the stats. I'd be interested to see why maybe someone who has been thinking about meeting with a fiduciary financial advisor, keyword there, fiduciary financial advisor, someone who you know is going to work in your best interest is going to try to sell you on fear and try to play on emotions, right? But someone who's actually going to try to understand your emotions and taking that into consideration on how we talk about navigating finances. And sometimes that takes a hard conversation.