text:  Because in the United States, often the people who go into service tend to have someone in their family, a father typically, or maybe an uncle who already was in service, right? So there's a family connection to military as well. And so the sorts of people who tend to familially recruit some of the best and most prolific recruiting areas for the military, majorities of them now are telling their loved ones, don't go into the military. It's too woke. It's too crazy. Especially, it's not just...