text:  I believe there were two pivotal moments and I'm sure there's a lot more nuance to it. But I think there were two pivotal moments in the last several years where where people were kind of jarringly awakened. And one of them was where Trump referred to the media as fake news. And it was such a simple thing, but it made a lot of sense to a lot of people. Oh, wow. Fake news. They're not telling the truth. And it kind of opened things up. And, you know, you had covid that really put things over the top for a lot of people.