text:  Because it's easy to avoid things that are hard or uncomfortable. Yes. And I think avoidance is there's a human nature component to that when it comes to avoiding things, especially, you know, the whole, I guess, theme of what we're talking about here is difficult, hard conversations. And a lot of people like to avoid those. They like to avoid the difficult, hard conversations or punt on them, kick the can down the road, if you will.