text:  Yeah, I'll play those, but not every time, for the same reason that people don't like commercials today. It's just, you know, you hear it once, you're kind of done. You want to get back to the story. But if I'm making a reference about it or if I'm planning to talk about it, especially if it's a new sponsor like Chesterfield for Dragnet was, then, yeah, I'll play the spot and then I'll talk about it. As to how it was incorporated within that and how Jack Webb was used within that and so forth.