text:  He asked the states, okay, give me your bottom zip codes, the bottom 10% of the zip codes. That's his track. Let's see what's going on in them. And it's fascinating because when you think of the 50 states, none of them said no to Donald Trump. So all of the states gave the data that was necessary to then laser focus on these urban communities and rural communities. And as a result, we've seen some successes.