text:  Chuck, can you tell me what it means to be a direct lender? You ever see these ads online for quick loans? They look legit and seem to be everywhere. I do, all the time. Well, they're what's called a lead generator. Check their website disclaimer. It's clearly going to say, this is not a lender. When you see this, it means they just gather your info and sell it. So, Dollar Loan Center is a direct lender, and you lend your money? Yep, literally my money. You deal directly with us and only us. Be careful out there. Read the fine print and don't give up your data.