text:  Right, right. You're right there. And that's what's really unique about the clothing industry today. We've been able to, not only us, but others out there in the outdoor space, have been able to develop technical products, you know, like you mentioned polyester early on there, including merino wool. So first place merino wool is probably familiar with, like you said, back, you know, the OG green, it's scratchy and so on. But then