text:  That's what happened. As we were publishing for the Amish, there were folks like yourself that are not in that community that started to see it and go, well, doggone, wait a second, I want to get that. And that's exactly what happened. And outside of that, the Amish community now, there are multiple thousands of subscribers that are not. They're Smiths and Joneses and everybody else. And so it's been amazing.