text:  to spend more of their dollars and get more bang for their buck or at least trade down to kind of those smaller units those more budget-friendly sizes of laundry detergent and more now that's different because low-income shoppers kind of that core customer is stretched but there's not the same kind of trading down going on in other words those middle and upper income shoppers aren't feeling quite as pinched and so they are not going to the dollar stores to make up for the lower income core customer pulling back