text:  and so kind of fed up with trying to teach it themselves and and a lot of these companies are saying look that's not our that's not our um that's not our the thing we do you know we need to bring these people in from the outside and really start over so it's really it's a little bit of an indictment on parents on schools on then there's a few things that that just you know we're out of our control like covet and some of those sort of things so it's fascinating