text:  of america that certainly seems to be coming back into vogue and it's not something that was the soup of the day for us since this is what rodeo has been for many years and pbr from from the very beginning has just been a uh a patriotic sport that leaned into those values and we just we're riding very favorable cultural wins right now with not only that but you know you look at yellowstone and the popularity there and beyonce puts on a cowboy hat how about that it's crazy so