text:  And what did they want to do with this paper? What we want to do is estimate what was the impact of the Jared Fogle scandal on patronage of Subway. You can't just go look at a stock price to see how investors responded because it's a privately held company. There is no publicly traded stock. You can't look at quarterly earnings reports because there aren't any. And also, you don't want to just rely on whatever executives of the company say because you can't independently verify it.