text:  like extremely helpful. And as the new NAMI poll shows, an even bigger problem for 988 is that only one in four people know about it. Bob Gebbia is the CEO of the American Foundation for Suicide Prevention. I am starting to see posters, things on train stations. You're starting to see more of that, which is great. But we know we have to do a lot more to make the public aware of it because we know there are people who are struggling or not calling.