text:  It's the TED Radio Hour from NPR. I'm Manoush Zomorodi. On the show today, the psychology of winning. And we were just talking to sports journalist Kate Fagan about why women's sports have struggled to get equal footing. Kate says to understand what the problem is, we need to go back to basics and why people love watching sports to begin with. You know, the billions of dollars that are poured into it.