text:  Because nobody's doing that story, so it's not there. Exactly. So if I hear LeBron James is from Mars, this vaccine causes brain cancer, if I'm more likely to take that bogus headline and search, I'm more likely to confirm that, this bogus information, this bogus rumor that I've heard. Right, because fact-checking organizations are under-resourced and overwhelmed by the volume of misinformation out there.