text:  It's the biggest sporting event on the planet, based on the millions of spectators who line roads for a fleeting view. This year, a shake-up will see the loss of the iconic Champs-Élysées finish. But will that mean a change in fortunes for the Tour de France? In this episode, we look at how a cycling race became a global money spinner. Sponsors for even things like their beds. Even their beds? Yes. Yes.