text:  And then, of course, there are examples. I'm actually not going to name them, which are quite high profile where that risk level, you know, it is a risky business. You know, edgy, good marketing can be risky where it backfires. That's always the risk with with that type of approach. But right now, customers are clearly happy to pay for it. Thank you very much. Total is going to come out to five thirty six.