text:  But it's the root of the plant that produced the island's first ever alcoholic spirit. Jacobson says a lot of what Olabru is doing with Okolehao is piggybacking on the tequila industry. The tea root is actually a cousin to agave. If we reach 1% of the tequila market just in the U.S. market with Okolehao, that would be about $50 to $60 million a year worth of tea root or ki root grown here in Hawaii.