text:  in just an Excel spreadsheet. We didn't know what we were doing. But you knew you were on to something. Yes, so we started recording everything. Let's add more data points to that. Let's add our fertilizer. Let's add our fuel usage. And so we didn't know what was important or how it would be important. That's when Jim and Jessica began to question the other fundamental tenet of growing rice, keeping the fields flooded.