text:  It was. Again, there was this hostility towards the weapon itself, this sort of military gun, you know, what do ordinary gun owners need with this? But the gun industry itself was suffering several years of flat sales, right? Guns, you know, there's no plan obsolescence with a gun. They last for decades. You know, you can hand them down for generations. And so at some point, you know, you've sold pretty much every hunting rifle and handgun that folks can buy, and they're looking for something new. And Smith & Wesson did this market study looking for new markets to tap into.