text:  We priced the show to move early on because we knew that while it was a white hot ticket at Playwrights Horizons, the only way that we can get it back is that if the houses are full, that the word of mouth can continue to spread. And how do we jumpstart that? And we jumpstart that by saying we're just going to price the show to move. We had preview pricing that was $40, $80, $120 to start for the month of April. But you have to catch up to it because now we can get $229 for them.