text:  was because it was claimed that the digital audience in Africa was growing very fast and you wanted to reach new audiences. Has this been borne out in the last 12 months? Absolutely, yes, Rajan. Over the last 12 months, we've seen a good mix of growth, not just within the African markets, the primary markets we're trying to reach, for instance, Kenya, South Africa, Nigeria, Ghana, but also globally, you know, we've got growth.