text:  that. Soccer has a lot going for it in the U.S. these days. For one, demographics. We have the youngest, most diverse audience in all the professional sports leagues that are based in North America. Dan Kortomach is VP at Major League Soccer. He says a third of the league's fans are Latino and most are younger than 45. And that's appealing to broadcast partners, corporate sponsors. Also appealing. A gentleman by the name of Lionel Messi.