text:  You're listening to Business Daily on the BBC World Service. I'm Laura Highton-Gins. Today we're looking at the economics of the Tour de France. Businesses aren't alone in throwing themselves at the Tour for the chance of exposure to millions of viewers. Towns are at it too. The mayor of Saint-Jean-de-Moyenne, Philippe Rollet, agreed to meet me with his English-speaking colleague, Shia Zamzeti.