text:  We're loud and proud. We have a huge community of supporters. We have a gay card. It's like credit cards. You know, you purchase it, you get a free ginger margarita, and then throughout the year we just run specials that are only valid if you have a gay card. So what we thought was just going to be like this super fun, gimmicky, campy thing has kind of turned into something really beautiful. We've had corporate clients order 50 of them to pass out to their staff. You don't have to be gay to have one. It's just sort of a way to say, you're cool, I'm cool, we're cool.