text:  But the funny thing here is I really wonder how to define the stakes for this guy now. Because he sort of is Mr. Brand Synergy. He started out as this weird curiosity. It's, oh, the guy from Community is rapping. How cute. But a couple years later, he had an acclaimed TV series. He was in a Star Wars movie. And he was nominated in all the top categories of the Grammys in the same year.