text:  Because over time, she says, having to equalize rents could result in higher prices for those least able to afford it. But of course, there's also big money at stake for park owners. In court documents, Hometown claims the inability to raise rents for new residents at one park could cost it more than $80 million over two decades. This is going to sound bad, but you want to extract as much money from customers as a pool as you can.