text:  Yes. Yes, I think the largest teams will even have that. So what's in it for the sponsors? I guess it's just exposure, isn't it? And to what extent is exposure or creating a spectacle for people part of the way that a route is designed? Well, it's very much at the forefront of their minds when you speak to someone like Christian Prudhomme, you know, who's the director of the Tour de France. Brands can also try less conventional ways to get a share of that exposure.