text:  So I think that as you come into the trial as a participant, it's pretty overwhelming. There's a lot of hope. There's a lot of hype. There's a lot of desperation. And that's not on the participants. So much of this is in the media and in the sort of like public zeitgeist around it that I don't know that researchers could really mitigate it all that well. So what you have is researchers who already believe that they've got an efficacious treatment saying,