text:  Yes, I think using humor is a great way to get your point in people's long-term memory. So bear spray does not work like bug spray. That's going to be hard to forget once you laugh about it and things like that. So I think it's definitely a way to connect with people long-term. Sarah Sutherland is the former social media coordinator for the Oklahoma Department of Wildlife Conservation. Thank you so much for being with us. Thank you.