text:  So there's a really stunning statistic from 2021, sort of the global investment in contraceptive research was $117 million. To put that into context for you, I think last year Americans spent like $700 million on Halloween costumes for their pets. So it's really stunning. That's a great comparison. Yeah, it's a horrific comparison in many ways, right? Yeah. One of the other dynamics here is that in the U.S., the market for IUDs is relatively uncompetitive.