text:  to maintain healthy ecosystems, to build wildfire resilience, and to support native cultural practices. And so in doing this, we thought by giving Smokey a new friend, perhaps that could be one way to get buy-in. But perhaps this new friend could light fires instead of fighting them. So we came up with, we brainstormed a whole cast of what we call kind of pyrophilic characters who could promote good fire. And one example is Bernie, Bernie the bobcat.