text:  They'll have the headline sponsor. So in the case of, say, Visma Lisa Bike, that's their sort of primary sponsors. So they take on the name of that sponsor. But they will also have sponsors, say, for all the different aspects of their equipment and their lifestyle. So, for instance, they'll have a sponsor for their bicycles. Leading bike manufacturers will provide their bikes. Then they'll have sponsors for their clothing, sponsors for even things like their beds. Even their beds.