text:  is into it sort of in a particular way. They're into it in the way that like a sommelier at a nice restaurant is. They learn about all these different regions, you know, probably from all over the world. And really kind of their way of thinking about it is how do you like learn these different wines, learn these different regions, and gathering like the best wines from around the world into your, you know, onto your list that if you're at a restaurant or into your home to enjoy with friends or whatever. Mm-hmm.