text:  What's the odds of that? So there's a newspaper in Catalonia, a sports newspaper called Sport, and they create a charity calendar. You buy it, and the money goes, in this case, to UNICEF. So Barcelona offers the players, in this case Messi, and then UNICEF just did a draw of the kind of people that they wanted in the picture, in this case, an emigrant family. The La Minamal parents put themselves in a draw with other dozens of people. They were chosen, and that's what happened. They photographed Messi and La Minamal together.