text:  Yeah, no, that's really important. Now, you know, in terms of the BEAD program, and maybe I'll give you a chance to maybe explain a little bit about what BEAD means. Now, obviously, we've, you know, we, me, I've had many people on the show talking about various aspects of broadband, but it's something that some people perhaps might just take for granted, right? You're internet access, you have it, you, you know, you depend on it, but when it goes away, you wonder, like, how did...