text:  go on a journey, think about the world in a slightly different way. And in the majority of cases, feel a little bit better about the world. And then, you know, I put on my political lobbying hat. We also feed the economy. We also feed the ecosystem around the towns and the cities. And we feed the bars and the restaurants and we create employment. We are more than just a luxury. You know, we're at the center of everything.