text:  The global alcohol industry is worth a lot of money. So if you look globally at all alcohol, so whether that's beer, wines and spirits, sort of cider and ready to drinks, that is worth about 1.2 trillion US dollars. It's no surprise that celebrities want to top up their endorsements. And it's not just alcohol either. Celeb-backed beverage brands are everywhere. Whether it's oat milk brand Oatly, backed by Oprah and Natalie Portman, or Prime Drinks, owned by influencers KSI and Logan Paul.