text:  In just recent years, it's been a huge uptick. These brands that we're talking about tend to be very high priority brands, especially with tequila. Post-COVID, there's been huge supply chain issues and demand issues just because tequila is such a surging category right now that we've really had to amp up our buying and keep larger back stocks in anticipation that these brands are going to have a lot more success and that people are going to run out.