text:  A key moment for us as a business was 2018 when we first opened the retail stores. From around that time, like the street wear, like fashion culture around football shirts as well. Yeah, the access to this stuff, like vintage fashion, all the stars are kind of aligned for it really. And can I ask about like the demographics of your customers? Have they changed over the years in terms of gender, where in the world they are, what kind of shirts they're looking for?