text:  Literally everywhere. I mean, if you go to an indigenous community in Brazil, you're going to find someone wearing a football jersey. So I don't think there's a strong, like, if you walk on the streets, you're going to find everyone wearing football jerseys. It's like an item of fashion that is just so strong. Football itself is kind of originally a working class game played on the streets. Do you think it can be taken away from its roots if it's kind of used on catwalks and used in high fashion?