 So they're not brainwashing their parents that they need a $500 rod and reel. Right. You don't need the latest and greatest Ferrari just to get to school on time. Old Honda Civic works fine. F-150 works as well as the rest of them. So it's not too intimidating that you need the best of the best to just get your foot in the door. Exactly. Definitely don't need the best of the best. You do need some good quality gear, but it doesn't have to be premium. Everybody started somewhere. We all started with the basic Zebco 202 and we were fishing and it'll work just fine.