 Our social media is also pretty empathic. Pretty extensive there, yeah. Facebooks, Instagrams, come on. You'll have to see some of my little shorts. They're pretty funny. Larry makes some good videos, that's for sure. Yeah, they're great. So we talk about what's coming out in the future and are also part of innovation. We're on panels with many of our manufacturers. Oh, yeah. So we can explain what sometimes customers are looking for that we don't have.