 if you're doing better with us than without. If you were averaging 8% and then I came in and I got you 8% but then charged you one, now you're averaging seven with me, you might as well just do it on your own, right? Nobody wants to give that. But if we can get you from, if we got you from eight to 10 and we still got one, then that works. And Cheryl, as we wrap up, I mean, these are just things that people are interested in and it's natural and you should want to know, hey, listen, if I'm paying you, what's in it for me? And the advisor needs to be able to define that.