 in the process of getting their own roof replacement done. And we talk about all of those things on the radio. And one of the things we definitely touch on, not as often, but it's just as important is not only the roofing side of stuff, but like the personal side of things. And I think that's what we're going to kind of lean into a little bit today, a little bit more about the personal side of URC, who we are as a company, what our heartbeat is, the culture within our office. And coincidentally enough, it actually all...