 meet two kind of key definitions right now. One of it is seasonal, right? We see a lot of things of exporting goods. We see vacations going up. You know, when summer starts, you mentioned back-to-school sales. There's that. But another word that I'm hearing more and more, especially from the CEOs in earnings calls and things like that, CEOs of major chains like Walmart and all these other firms, they're using the word strategic.