 Look, I think it's too late for them. These are all the conversations they should have had a year ago. But, you know, now they're in panic mode because they couldn't tell us that we were wrong, that we were watching a deep fake last night. We had hundreds of millions of people watching around the world. And my phone blew up, Jordan, from people who are not innately political, people who haven't been paying attention like you and I, people who just simply tuned in because they're interested, but they're too busy.