 So think about a good whey protein. Whey protein is one of the best ways, the most bioavailable form of protein. I'm holding up our grass-fed whey protein isolate and our super protein. Super protein is a whey protein concentrate from grass-fed New Zealand cows, 20 grams of protein. The whey protein isolate is grass-fed from UK cows, and it's an isolate instead of a concentrate. And we can talk more about the differences. But they both have the same amount of protein, so they're very, very similar.