 understands. Nobody that isn't a Lifestyles member that isn't watching other people doing it, seeing it done, and people retiring in two to three years or less. And so when you propose that concept to a person, the guy's 40 years old, he's in the apex of his career, he's peaking in his company, it just doesn't even click because they're still thinking about climbing to the top of the mountain. So you see that the people out there just don't really even have any understanding