 And now I want to kind of go back into the development and the building phase. So, Nuke, what was one of the biggest challenges that you came across in building out Raver? Yeah, look, building software is not easy and it's not cheap, right? You need a team of people. If you want to do it right, I mean, there's two ways to do it. There's to do it scrappy in your basement. But these days are over. You know, when I was a kid...