 So they were talking about the importance of this. And this is companies. And, you know, I'll say it is companies like the Morgan and Morgan billboards you see up there going, hey, if you slip and sell and if you're thinking about slipping and falling, call us and we can help you get paid. I mean, I see stuff that silly if you're thinking about slipping and falling. I mean, it's just that silly and that crazy. And.