 I'm Clayton Bromberg of Underwoods. You know, we've sold fine quality diamonds for a long time and think that's important. If you drew a line with the poorest diamonds with the lowest prices to the left and the highest quality to the right, our diamonds are at the far right end. Once we know the weight, the grading factors of cut, color, and clarity have to be considered. And the one that's talked about the least but is the most important to us is the diamond's cut grade because it has huge implications on both price and beauty and thus value.