 to come up and reflect on very specific stories where they've seen these intangible qualities show up in their career. And if it led to a sale or a signed contract, great. But if it led to just a feel good moment where they made a connection with the homeowner and felt good about who they were and what they did with the URC hat on, that's even better sometimes, you know? So I challenged the team to do that and I gave them a week and they, man, they delivered and