 is tied through so many of the difficult conversations that we have to have all throughout our lives. I mean, I can remember as a kid, like battling with my parents about how I would spend my allowance or once I got old enough to have a job, they'd say like, well, what are you spending your money on? And now the tables have turned, right? I mean, like here I am looking at all these packages that are showing up that my daughter who's 16 is ordering.