 And the thing about it is, is you've got companies that are advertising everywhere. They're on the billboards. I want to get on a billboard too, but I don't want to make my customer pay $50,000 a year for me to get on that billboard for a month maybe. I don't know how much it is, but either way, I'd love it. I'd love to get on the billboard. I'd love to, here we are on the radio, you know, we're doing the social media, all that good stuff. But, you know, I just can't charge stuff.