 location location location location love land love land love land marketing guy came up with that for me about 20 years ago it's pretty funny i'm like hey that's awesome um but negotiating negotiating negotiating so when you're a buyer i think it's very important you don't stop negotiating and this is why especially and this is what's funny it's what's good about having an experienced negotiator you know we've always had these sellers that say nannette talks to me all the time about when she makes offers for our buyers and the seller goes we're not negotiating we're not paying closing costs and all these things and what do they end up doing mean anything end up paying