 And I think that can really go across all specters of living your life. Because I remember when I was a kid, it was before smartphones came out. And I was a print out the MapQuest directions kind of guy. And I was much better at remembering how to get from my house to my friend's house. Now with the GPS, I don't know how I'm going. I just know to turn right here, turn left here. If you were to tell me to get anywhere but work, I'd probably be lost. And so the old school style of how to catch a fish is...