 uh, influences that to be our, our main target, right? That's, that's how we react and act from is, uh, is right there from the heart. And again, that all goes back to the founding, founding father of our company, Ken Mellick, who was on, on the show a couple, couple of weeks ago and in our office, he is still the heartbeat of URC. And that's, and that's the, you know, that's the rhythm we'd like to follow. Um, Aaron.