 Because if there's one thing that we're all about here, it's education. We're not trying to sell you anything. We're not trying to invoke fear. We're not trying to do some type of insurance sales, like get new an annuity where you can participate in market-like gains and never lose money. Sounds great, right? No, it's not what we're trying here to do. We want to give you good, solid advice that is actionable. Is it the most sexiest thing in the world? Probably not. Are headlines going to get a million clicks on the...