 AKA inflation. Yeah. It's, it's something that has affected all of our pocketbooks. So one thing that I've seen, which I just still blows my mind is the cost cost of a box of Mac and cheese, just from where it was like pre pre pandemic or right after the pandemic, you know, it was like, I don't know. It was like under a buck. Now it's like over $3 a box. It's just what for cardboard macaroni and a cheese packet. Oh my gosh. You know,