 How many people are going to be like, oh, really? The federal government just came out with this report about new guidelines. And that says I should only have one beer a week. Oh, heavens to Betsy. I'm going to just have one beer now. Exactly. You could ignore those things. Of course. And so you have that one side. And then the World Health Organization said last year no amount of alcohol is safe. You don't trust them either. No.