 No one's paycheck is moving as rapidly as inflation and just the cost of things and, of course, shrinkage. The other thing we have is shrinkage. And you go in and what used to be a cookie the size of your hand is now the cookie the size of a burger patty, a little bitty thing. And you're like, what happened to the cookie? I'm paying more money, three, four times as much money. I'm getting a fourth of the product.