 Lipton's flavor is brisk, never flat or wishy-washy. It gives you all the flavor. Tastes just the way you like tea best. No other tea gives you more bright, mellow goodness because that superb flavor of Lipton's is extra rich, extra satisfying. Yes, friends, just compare Lipton's to any other tea. You'll find Lipton's gives you brisk flavor, and you'll find Lipton's wonderful brisk flavor gives you more contentment in every cup. All right, Mary.