 Fraudsters pay for search engine ads that appear to sponsor a utility's website. Sometimes the ad will show the actual website, while other times it's a phony website with a misleading address. But in both cases, the scammer puts a fake phone number in the ad. So when someone searches for the utility's contact information, the fake phone number appears in the results. Customers then call that number, unaware that scammers are trying to capture their personal information and money.