 Yeah, well, I'm talking about the group of people, I think, in the broader swath of what I'll call greater Appalachia. So pretty big regionally from northern Alabama, Georgia, all the way through Pennsylvania and even parts of southern New York. And what you find in this area is that these people are just remarkably culturally cohesive. They're generally white, working class. And I think in some ways they've very much taken on the Scots-Irish culture that their parents and grandparents came from.