 I asked him a question, and boy, did I exploit the answer. I said to him, I said, Rex, let me just ask you a question. If Miles, the main character in Sideways, had been extolling the virtues of, okay, we're talking Central Coast, how about Viognier? How about if Miles just loved Viognier and not Pinot Noir? How would the world be today? And he really pondered the question for a while, and he said,