 You know, there's sort of an awakening, I think, that's happening here. And this proved a model. You know, if we start from the right and work our way left and we say, OK, what companies have a more right wing customer base and have they fallen out of alignment with the values of their customers? Well, I think there's room for a public awareness campaign to bring the news of that to the customers so that customers can make new choices and we can do the same thing.