 They wouldn't even know where to begin. What they want to know is, does it taste good and why do you like it? So here's something, it's an epiphany that I had a month or so ago. There was a person who had been in the wine industry for, not as a winemaker, but on the sales end of things, distribution end of things for his whole life, basically. And he was talking about the problem that the industry feels that it has with young consumers that