 who are doing this. And so physician heal thyself before any lectures are given. Okay. On to, on to the media. This is a consequence. I want to go back in history a little bit, Mark, and you'll, I think you're going to appreciate this. I, 2005, we had the Oklahoma city bombings, the, uh, Edward, the moral building was blown up in Oklahoma city. So many people died after that bombing, Brian Gumbel,