 No other shampoo in the world gives Kay Dumas' magic blend of secret ingredients plus gentle lanolin. Not a soap, not a liquid, luster cream shampoo leaves hair three ways lovelier. Fragrantly clean, free of loose dandruff, glistening with sheen, soft, manageable. Even in hardest water, luster cream lathers instantly. No special rinse needed after a luster cream shampoo. So gentle, luster cream is wonderful even for children's hair.