 Witnesses took the stand in the trial of actor Alec Baldwin, charged in the accidental shooting death of a cinematographer on one of his movies. And why companies are feeling the heat from people fed up with high prices. There's a whole variety of things that have gotten on people's nerves. And that's why dealers and all consumer brands, including restaurants, have to think more creatively to appeal that shopper or that customer who is a lot more skeptical.