 Versions would have a break, and then there would be some sort of overvoice for local marketing. Russell's Food and Liquor has a special on for Pepsi-Cola right now until Sunday night. Make sure you get your six-pack of Pepsi or Coca-Cola or whatever it is. And that was all part of the marketing devices in those days of television, early days of television. Of course, radio had been around the block a lot longer than that.