 They don't care about, I mean, they don't care because at this point, right. 8 million subscribers on YouTube. Yes. I mean, like, you know, huge props, you know, Hickok and I are like, we're friends and I mean, huge props. Right. So what he, what he and the team have built, but unfortunately for YouTube, right. Like that's just not important for YouTube anymore. Right. And that's sad.