 Well, when insulin's up, you can't pull energy out of fat cells. It's like a swinging door. When insulin is up, the fat cells are locked. They can only put things in. And so when we're chronically elevating our insulin throughout the day by eating sweets, by eating simple carbohydrates, by eating ultra-processed foods or artificial sweeteners, we can't access that stored fat. So as we need energy, we are driven to go seek it out. To go get more. To go get more. Yes, it's hunger, it's cravings, you name it. You're seeking out energy.