 You know, with Bruce, the antenna doesn't quite pick up all the channels, if you know what I mean. Let me put it this way. The difference between Bruce and, say, a savings bond is one of them will eventually mature and earn money. Spoiler alert, it ain't Bruce. Speaking of money, here's some shocking data. If you're a marketer, business owner, or manager looking to acquire more customers, did you know radio is the most consumed media channel? That's right, more than TV, print, and online.