 Well, I'll tell you something funny. The author of that book is a guy by the name of Rex Pickett. And I don't want to malign Rex, OK, because, you know, he brought a lot of attention to the wine business. He brought a lot of attention to the central coast of California. But he won't take my calls anymore. I had him on my program and he will not return my calls. And I think the reason that he won't return my calls is super simple.