 And a big point of that is social media outreach. You understand the importance of social media. President Trump understands the importance of social media. He's kind of the ultimate social media influencer. He kind of got his start through social media. And so when I pitched his team this idea, he was all over it. He immediately approved it. And it's the creator suite. So we partnered with 100 social media influencers to come up to Milwaukee to cover this debate through the lens of Gen Z. And they're spread all across the city. They've been on the convention floor. They have full access credentials. They get to cover this to show my peers who...