 specifically to keep their husbands from buying the new $2,500 smoker grill with all the attachments. So it wasn't like the women were there milling around going, geez, that would be a nice grill. They were going, no, no, I hope my husband doesn't buy this because that will mean I can't go to Lululemon for like 30 years. Right? So it was that sort of yin and yang, twist and pull thing that husbands and wives do. Look.