 And it was an initiative that Dave bossy Corley Lewandowski, but really Jared Kushner was going to steward. And it mattered most Donald Trump at the time as president elect DJT 100 was Donald John Trump, 100% approval. And it was a PR initiative. And I don't say that in a pejorative way to get as many people in the country from as many constituencies as possible to like Donald Trump.