 Kind of the wave of the future, frankly. And giving people options is very important. Just supporting the way we've been doing it because that's the way we've been doing it. Well, nothing works that. You guys were so pissed at Jesse Sumner. Yes. I mean, you guys were hot. That was unfortunate. He was when he went over to the other side. Okay, let's do this. Yep. Yep. Does he ask forgiveness? Well, no. No.