 For a variety of reasons, some involve actual fishing. The hats are in demand. And then it goes, this is actually a very, very long article. I didn't realize this at first. This thing's probably like 5,000 words long, just giving examples of people wearing Bass Pro Shops hats, and none of them are fishing. So this is what the kids are doing now. And that's why I want to say, my culture is not your damned hat, kids. This is cultural appropriation. Me, as an avid Bass Pro Shops customer,