 I wrote a blog article where this was a personal observation and it is based off of having gone to about 500 concerts in that people are forgetting why they bought tickets to the concert in the first place. Or at least what I just talked about earlier, just the power of music to make you feel good and to help you connect with other people. That's ultimately why you buy tickets. And so what I think we've gone a little sideways is that we get to concerts and