 I think it boils down to people exercising the power of the pocketbook. Once again, YouTube, maybe start boycotting them, shutting them down, going to alternatives, emphasizing new alternatives, startups, whatever it takes in order to give them a black eye and kick them in the pocketbook and say, look, keep it up and you're going to be selling pencils in the street because your YouTube channel is going down the tubes. And we're just going to boycott you until it happens.