 Four-to-ceiling doors filled with all these different pizzas. I mean, some of them are from Italy. Some of them are Red Baron. I mean, I was like, what did we do here to get a pizza? I mean, that's just pizzas. Then you go into these sections of the grocery store for the pre-prepared frozen foods. You see all of this stuff, and that's exactly what you're talking about. Am I right, Doctor? And it's just become very normalized to eat those things.