 And it's January 25 below in the middle of a snowstorm. And you're a mother and you're a father and you got three kids. And then you see your wife walking out the door to take the kids to school before you go to work. And she's got all three of your children naked. And they're walking onto a blizzard. You'd say, why are the children naked? Or have you lost your mind? They're going to freeze to death. That's the equivalent of not having people on a rooftop 450 feet away.