 reaching thousands and thousands of people, plus a second week where we offer your business 100 radio ads to use as you wish. 50-50 Friday offers more than $11,000 in radio promotion to your business. So what does it cost? Only some gift certificates, which we offer on all of our websites on Friday at 50% off. So make your open house or grand opening the best ever with help from 50-50 Friday and the radio station. But hurry, as our popular 50-50 Friday event fills up fast.