 But, you know, just how we love March Madness and even just now allowing the women to have brackets and what that does to encourage people to talk more about the women's teams, to watch them. Now they're being covered, you know, and this is the reality. People used to say, oh, women's sports, who's interested? Well, if you can't see it, you won't be. But when you see it, you realize, oh.