 Yes, I think that that was that was that all about. That was a true third rail of American politics. I think it also got under the skin of a lot of the media that serves as a gatekeeper for what the acceptable opinions are. See, most people are not inherently leaders. They don't form their own. Those aren't actually closely held opinions, but they take their cues from the institutionalists who decide what direction that opinion does or doesn't go. And that, too, was a third rail for much of the media as well. Now, I predict, Charlie, this landscape is changing.