 Amazon Prime Day's kickoff tomorrow, and new data out says that this year's sale, not just at Amazon, but at all retailers who are taking part, could be record-breaking. Vivek Pandeya is lead insights analyst at Adobe Analytics. The online digital economy is actually quite favorable to the consumer right now. We've seen prices come down quite a bit. We've seen a lot of sales events and motions to try to win the consumer's dollar.