 Well, so dietary protein, when it hits the small bowel, releases certain hormones, GLP-1 being one of them. That's one of those hormones that's in those new drugs. It creates satiety, a feeling of fullness, cholecystokinin. There's these hormones that feed back that say, okay, you've gotten it. And so many of us, especially women, aren't getting enough protein. They're chronically, truly hungry. And it's very hard to make lifestyle changes when you're hungry. Or fiber. Or fiber, yeah. Fiber's huge.