 The diversity in actually Louisville has really been phenomenal. I love the people. They've been so good to us. We know almost every bartender because our product is on the back bars and lots of the fine restaurants and bars. You know, one of the takeaways from this conversation, when you tell me the price that you're selling 100-point wines for, and I know what they would typically go for, I got a feeling you're on the same side of the fence as I am.