 I also found that there was a real visceral reaction to this from people online. So I kind of wanted to dig into that. Why do we have such a strange relationship with this kind of optimization in our relationships? I almost got the sense that, and I'm guessing here, above the age of 42, 45, maybe you can't relate at all. And then below that, some folks are like, wow, never considered this. I need that tool in my life.