 And, you know, long story short, Tractor Supply came out with the most complete reversal that anybody's ever seen from a boycott where they said, we're getting rid of DEI entirely. We will no longer fund gay pride anything. We are going to get rid of the roles that we had that were DEI based. Everything. It's all going to be gone. We're going to stop giving any data to the human rights campaign, which is a huge reason why so many corporations have gone woke. And I think all in all, it was a total, you know, sort of a...