 And 64% say their organization must take advantage of technologies that are changing faster than people can adapt. Selima Lin, Senior Partner and VP, Strategy and Thought Leadership, IBM Consulting. Generative AI is a make or break moment for CEOs, but many employees see it as something that's happening to them and not a tool that works for them. To successfully scale AI, CEOs must focus on their workforce and cultivate a culture that empowers people to responsibly use AI to reimagine their work.