 I think you hit the nail on the head in terms of differentiation. Kia's brand persona relative to Hyundai is to be sportier. Hyundai is more sort of comfort orientation for the brand. So for the Palisade, it is a more comfortable take on the Telluride. The Telluride has a little bit more of a rugged appeal to it, a little squared off body style. The Palisade does have more upscale appeal, and they're going to redesign it again or give it a refresh for 2025, which is going to have, once again, a less understated front aesthetic. Wow.