 A hard time wrapping their brains around it, but you've got to do what you've got to do. We've got to call them like we seize them, I think is the old adage. So let's get cranking on it. This morning, we're going to revisit, actually, some things that we've talked about recently. Most importantly, and number one here, because I actually heard somebody, after we had our conversation last week about it,