 So the Republican National Convention is going on. And that is usually a big news cycle. Everything that happens is you talk about the RNC. It's one of the big two conventions. It dominates the political news. We also have a vice presidential pick that just happened. And usually when that happens, it dominates the news cycle. We're talking about it for a week or two. It goes on and on and on. Was this the right pick? Was this the wrong pick? Then you also have.