 Because they have to make up their costs as well. It's everywhere. And you don't need a cookie anyway, according to the government, who knows better than we do, apparently. At least they think so. It's everywhere. The shrinkage of what you're getting versus the price, which is going only one way, which is up. And a lot of these people just, well, there's nothing I can do about it. I'm just going to lay back and take it.