 Well, and I've always laid down the challenge to my listeners, Ryan. I've said, can you tell me any field of human endeavor, any business, any sport, anything, where competition does not bring excellence and usually a better price for whatever it is that you're buying? And have you ever been in a town or a place where there's only one choice? You either buy that one or otherwise you have no choices. You don't always get horrible products or horrible service, but it's not as good as it could be if they had competition.