 That being said, what we are seeing that could be some good news is, like I mentioned with Kroger, companies offer more promotions than they did before. So while that bag of potato chips may not go down in price, it may be on sale more frequently than it was in the past few years. Let's hope so. Thanks, Melissa. Melissa Repko, retail reporter at CNBC, joining us this morning. 19 minutes in front of the hour on this morning, America's First News.