 Farming equipment giant John Deere says it's pulling support for events on social or cultural awareness, including pride parades, citing backlash from customers. ABC's Andrew Dimbert. The human rights campaign calling John Deere's move a direct result of a coordinated attack by far-right extremists on American business. The National Black Farmers Association going a step further, calling for a boycott of John Deere and for the company's CEO to resign. The company also saying it will end what it calls diversity quotas.