 Actually, this is going to have to be both bottom up and top down. And a lot of these people, what they needed was really liberation. I can't tell you on how many different signal or similar chat groups I am on with like anonymized initial only names, but with some of the big names in Silicon Valley. And I know that. I mean, there's countless different different overlapping groups, many of whom are unable to say in public what they will put into these put into these private chats.