 Let's start with the obvious question here. Why is it important here at summertime now to make a shift in our beauty routine for the summertime? No, the summer brings about a lot of different environmental factors. We are out in the sun longer, the temperature is warmer, the UV index is higher, and the humidity is out there too. So we want to protect our skin against the conditions that tend to flare during this time. So sun damage, sunburns, pigmentation.