 They're not going to have appeal. So, you know, putting Joey Chestnut's face or at least attaching his name to one of these products, to one of the companies, maybe it could convince some people. I mean, the jury is still out on that. Yeah. By the way, your use of the word frankly has not been lost on me. We're speaking with Charles Passy, reporter at MarketWatch. His piece is called Can Hot Dog Eating Champ Joey Chestnut Save the Fake Meat Industry? Impossible Foods, the brand, is banking on it.