 Speaking of money, here's some shocking data. If you're a marketer, business owner, or manager looking to acquire more customers, did you know radio is the most consumed media channel? That's right, more than TV, print, and online. I don't want to brag, but I'm named North America's number one reach medium at about a whopping 94% each week. That's a lot of ears. Also, radio's dominance doesn't stop there. It reaches the most affluent audience of any media. About 93% of radio's listeners are considered upscaled.