 So even though we call ourselves Heartland Weight Loss and we say we practice obesity medicine, what we really practice is metabolic medicine. And metabolic medicine is fixing metabolic health. And the biggest driver of poor metabolic health, which 93% of us suffer from, is insulin. This hormone insulin that rises. And insulin is a fat storage hormone. That's its entire goal is to get things out of the bloodstream into the fat cells. I mean, that's the primary goal.