 The value conversation has really come back. We talk about it with cigars and bourbon fingers all the time. Well, the food conversation on value has gone through the roof because as we have discussed, the quick serve, the fast food has gotten so expensive that people have gotten to what I think was the CEO of McDonald's described as the breaking point. They can't do it anymore. There's no longer a value in it. So you would assume they're like, forget it. We're not going out to eat.