 When you get 50, 60 texts a day or you're doing a bunch of things and you don't even think, or if you send an email and for some people don't check their email on the daily. You might be a person that checks your email every single day or you have an alert set up and then we all have that friend that just doesn't really care or doesn't have a lot of media attention that they need to get to. So they're just kind of like, oh, my parents probably check their email once a week or