 Well, you need to let folks know about it so that it's a successful event. And the best way to do that is with 50-50 Friday. Right here on the radio station, it's 50-50 Friday, where your business and events are featured every hour, 24 hours a day, for an entire week on not one, but eight of the top radio stations in Fairbanks, reaching thousands and thousands of people, plus a second week where we offer your business 100 radio ads to use as you wish.