 Hey, it's absolutely true. Food is an art. You want to look at the plate, you know, you look at it. A lot of people say, myself again included, you eat with your eyes, you see what's there on the plate, and you put together great things. Plus, you've been just a, you know, you're an icon in food and wine cuisine. My gosh, you had Michael Brown and Dan Costa thinking about making Costa Brown wines while they were working for you at John Ash Restaurant. I mean, you have led the charge and created...