 That's the mentality we bring to our innovation every day at Print Natural. How about Dad? What did Dad do for a living, and what do you bring from Dad to work every day? Dad was a journalist and editor, and the mantra that he taught me that I use every day is don't force it, which is essentially different materials and techniques require a lot of patience and attention, and that's really what helps us succeed in using our nontraditional materials.