 How hard is it to persuade a college student today? You know, my my for background, I'm a grandparent as well. I've got five grandchildren, six on the way. The oldest is just about to go into junior high school. And her mom, my daughter, is just absolutely dead set against the cell phone. And I'm with her. And I mean, they get the text watch so that they can text if they need something or they're lost or anything like that.