 Well, it is summertime and the bargains are easy at a time when many consumer prices are high. July sales events have become a seasonal revenue driver for the retail industry ever since Amazon launched its first Prime Day back in 2015, which is kicking off today and tomorrow and is open to only customers who pay $14.99 a month or the $139 a year to get free shipping and other perks. This year, Walmart, Target, Kohl's, and newcomers TikTok Shop and Timu launched summer promotions ahead of Amazon Prime.