 I take the long view on this. The modern internet is still very young. I mean, I think we can basically say, let's just use the year 2000 as a very clear marker. Look, the internet's like, the modern internet is 24 years old. I mean, we just graduated from college. It's like our first job. We don't really have a fully developed adult brain. So the internet, we're still figuring it out. And I'm a huge believer in technology. We'll get there. It's going to be painful like everything else. Yeah.