 Right. So basically, I think we keep seeing kind of in the public discourse, all of these conversations about how millennials are aging, right, seeming older. And it's a lot of Gen Z saying, oh, they part their hair weird or they put their hands up when they dance or they took their shirts in or no latest has been kind of millennials wear ankle socks and Gen Z's wear taller socks. And, you know, I think what this ultimately is about is fear of aging. Right. And we're doing it kind of online in a different way than maybe previous gender