 cool all through the night throw it in the washer and the dryer as often as you want it'll still conform to your neck your back and your head in a way that no other pillow has they've got comforters pillow toppers mattress toppers doggy beds my slippers it's all there waiting for you mypillow.com look for the mike gallagher radio special square click on that box and then with anything you order enter the promo code mike g mypillow.com promo code mike g mypillow.com promo code mike g or call 800-928-6034