 Today is the start of Amazon Prime Day. If you are getting ready to loosen your purse strings, you are not alone. Adobe Analytics predicts that shoppers will spend $14 billion during the two-day event. Spending is also expected to increase by more than 10% compared to last year. I just looked at your phone. You already have the app open. Can you wait till the show is over before you shop? But the deals, the steals. 22 minutes after the hour.