 That is incredibly important. Not only is a stress buster for the cat, but the cat has a good time. And in having a good time, it seems these cats associate that good time with who is at the end of that fishing pole type toy or stick or wand toy, whatever it is. I don't know why that's the case, but that is the case. You're right there while the cat is having fun. So that's one thing you can do. Next thing...