 So Samuel Wilson of Troy, New York, ran this meatpacking plant, and everybody called him Uncle Sam. And so he would ship out these boxes full of meat to supply the troops, and they all said U.S. on them. And apparently somebody asked, who's U.S.? And so they said, Uncle Sam. Uncle Sam. And that kind of caught on as this benevolent benefactor of young America. And then editorial cartoonists started...