 went, oh, well, let's put him on more and more guest spots. He became popular. He became known in Los Angeles. They put him on a local show. Then they put him on a national syndicated show. And his Richard Simmons TV show was on for four years. If you host and produce a syndicated TV show, you will make a ton of money. You will just make a freaking fortune. And he did. And it enabled him to open gyms and start his...