 I'm struggling with this whole positivity thing, I just got to say right now, it's a big... Well, we've stuck with the rebranding for, what, three shows now, so we're on a roll. I think we're doing well, we're doing well. All right, so, you know, Brad, we joke about it, but I mean, you know, the truth is hard sometimes, and, you know, sometimes people have a...