 Absolutely. So if you're any retailer or consumer goods company, you are looking at these trends. So Walmart last year said, because obviously Walmart has a very sizable pharmacy business, they said that they were able to see, you know, people who are picking up prescriptions for these GLP-1s were also slightly buying less food. So that's one correlation. But then Nestle, the world's largest food maker, they said, well, you know,