 a great example to what we're talking about here. This is just a random guy on TikTok, and it's an extraordinary idea. So on your Walmart app or your Amazon app or your Whole Foods app, it allows you to go back into your history and reorder groceries exactly as you ordered them previously. So two years, this guy goes back into his Walmart app and he says, okay, I'm going to go reorder my groceries from two years ago, piece for piece, pound for pound. And watch this, the difference