 2024 marks the second time the King of the River will allow the two cities to square off against one another, but it's all in a spirit of camaraderie, says Kenai Peninsula Food Bank Executive Director Greg Meyer. According to Meyer, the contest began in 2023 and is a joint project between the food bank and the Kenai Boys and Girls Club. This is a brainchild of Jeff Beliska, and working with the Boys and Girls Club has kind of been a collaborative effort.