 Take the pledge to volunteer now at UnitedWay.org. Brought to you by United Way and the Ad Council. He's back and he's got even more to say. Hear the O'Reilly Update with Bill O'Reilly. Only on NewsRadio 650 KENI. In this week's Marketers Report, we learn about the value of local influencers in uncertain times. From Allison Griffin, Head of Marketing at State Farm.