 2024 marks the second time the King of the River will allow the two cities to square off against one another, but it's all in a spirit of camaraderie, says Kenai Peninsula Food Bank Executive Director Greg Meyer. Yep, it's friendly fun. We always say friendly competition. According to Meyer, the contest began in 2023 and is a joint project between the food bank and the Kenai Boys and Girls Club. This is a brainchild of just the WISCA and working with the Boys and Girls Club. It's kind of been a collaborative effort.