 Now, what I like about this, and I give kudos to the Chamber for making it happen, is you cannot pull that device out of your pocket and go see the quilts. You've got to walk into the store. You've got to meet Mike Sweeney. You've got to see the quilts there. You've got to talk to him about what he's got on sale and see these people in our community eyeball to eyeball. And isn't that great, Joe? It's fantastic. We're excited to be able to get people into all these beautiful shops, especially during our busy summer months.