Insurify
Insurify is an American insurance comparison shopping website headquartered in Cambridge, Massachusetts. The website provides users with a tailored insurance shopping experience, complete with a list of customized insurance quotes from insurance providers to help drivers compare and buy the best car insurance policy. Partnering with insurance companies like Nationwide, Farmers, and Liberty Mutual, Insurify is licensed and operating in all 50 states.  The platform has collected more than 100,000 reviews from customers, and is the top-rated insurance comparison platform in America.

History 
Insurify was founded in 2013 by Snejina Zacharia, MIT Sloan fellow, and Giorgos Zacharia President of Kayak.com metasearch engine, and Tod Kiryazov.

Insurify started offering its online insurance quote comparison marketplace in July 2015 in Texas, California, and Florida. The company established relationships with auto insurance carriers and brokers, allowing them to provide personalized insurance quotes based on a user's profile, vehicle, and driving history. 

By January 2016, Insurify had expanded coverage to 30 states.   The website lets users type in their zip code, answer questions about their car(s) and driving record, and compare auto insurance quotes from major insurance carriers including Liberty Mutual, Metlife, The Travelers Companies, Safeco, The General and Nationwide Mutual Insurance Company. Insurify is now licensed and accredited insurance agency in all 50 states.

Fundraising 
In January 2015, company secured $2M of funding in a seed round led by Rationalwave Capital Partners and other angel investors.  The funding was used to officially launch its marketplace website.

In October 2016, Insurify raised $4.6M of funding in a seed round, led by MassMutual Ventures and Nationwide Ventures  and also launched a Facebook Messenger chat bot, which allows users to compare and buy insurance directly from Facebook Messenger. 

In January 2020, Insurify announced it raised $23M in Series A funding, led by MTech Capital and Viola FinTech, with support from Hearst Ventures, MassMutual Ventures, and Nationwide.  

In September 2021, Insurify announced they had secured $100M in Series B funding led by Motive Partners, a New York and London-based private equity firm focused on financial technology investments. The new funding included participation from existing investors Viola FinTech, MassMutual Ventures, Nationwide, Hearst Ventures, Moneta VC, as well as new investors Viola Growth and Fort Ross Ventures.

Leadership 
Founder and CEO Snejina Zacharia has over 20 years of experience in entrepreneurship, and has worked with several enterprise software and consumer internet companies. Before founding Insurify, Snejina was part of Gartner, where she established and grew three businesses, each of which earned millions in annual revenue across the U.S. and Europe/Middle East/Asia (EMEA). Snejina also holds an MBA from MIT Sloan School of Management.

Co-founder Giorgos Zacharia, the President of KAYAK, who holds a PhD in Computer Science from MIT and was an MIT Fulbright Scholar. Zacharia also co-founded two machine learning hedge funds, Stocknomics Ltd. and Emporics Capital Management, LLC.

Co-founder and CPO Tod Kiryazov, who has over 15 years experience in product management, is the former Director of Digital Strategy at Northeastern University, and holds an MBA from Northeastern University.

CTO is Gene Shkolnik, the former Senior Vice President of Engineering at KAYAK and former Head of Engineering at the Customer Technology Department in the MBTA.

Operations
Insurify is an auto and home insurance comparison website that uses predictive modeling in order to make shopping for car insurance easier. Insurify is the operator of Evia (Expert Virtual Insurance Agent), which allows users to search for car insurance by texting a photo of their license plate. The company invented RateRank, a proprietary software that matches each driver's profile and risk levels to the best insurance carrier and coverage.

Research Studies
Insurify's annual Insuring the American Driver Report is a comprehensive analysis of current the car insurance quoting landscape and industry trends. Insurify's data scientists analyzed over 40 million auto insurance premiums from Insurify's internal database to identify trends in quoting data, studying the rise and fall of insurance rates, how violations affect premiums, how elements of driver's profile may increase or decrease their car insurance rates, and more.  Insurify's research studies and reports have been featured in top publications such as CNBC, Forbes, Fortune, USA Today, and MarketWatch. Additionally, Insurify frequently publishes new studies, or Insights, crediting their proprietary database of auto insurance quoting data.

Awards and Recognition
Insurify and its founders have been the recipient of dozens of entrepreneurship and financial and insurance technology industry awards.

2013

 2013 MIT $100K Competition SemiFinalist

2016

 2016 WebAwards Best Insurance Website 
 2016 ACORD Insurance Disruptor of the Year 

2017

 17 Startups to Watch in 2017 
 2017 Webby Awards: Best Financial Site Second Place 

2018

 2018 Tech Leadership Award: Banking Technology Finalist 
 2018 ACORD's Top Ten Insurance Leaders 

2020

 Forbes Fintech 50 
 EY Entrepreneur Of The Year 

2021

 The Inc. 5000 Award 
 Future 50 
 EY Entrepreneur Of The Year 
 Stevie International Business Award 
 JP Morgan Chase 50 Fastest 
 Tech In Motion Timmy Awards 
 Deloitte Technology Fast 500 
 WPO Women2Watch

References

Financial services companies of the United States
Financial services companies established in 2013
Internet properties established in 2013
Comparison shopping websites
Companies based in Cambridge, Massachusetts