I think its the basic nature of the basic characteristics of the net as a medium that you have hyper texts, which by definition exists to, and these are by the way also the great strengths of the net as a medium, but I think they also promote distractedness, there's hypertext with large amount of links that on the one hand if we click on them, we're taken away, and we've all had the experience of like clicking and clicking and clicking and then not knowing where we began. 