"And regarding the  general population, by their concern with this  world and its needs, people in the general  population, who don't relate to  spiritual matters and matters of the  World to Come will at least be concerned with  this world and its needs, meaning, when he reflects  upon matters of this world he sees that if he goes according  to the instructions of the Creator, his life in this world will be more  organized and corrected, through proper introspection he wouldn't get excited  over external glamour that he sees in all kinds of  people in the world, but rather sees that  which is beyond, and what truly makes you have a good, happy life, a life of joy from your children,  from himself, a healthy daily agenda,  a proper Shabbat, three prayers a day, all the  things that are structured that give man a proper life,  a peaceful marriage etc. and that's what awakens them. 