And ethics is different than morals, the study of the conduct with reference to standards of right and wrong they're related a little bit different, now at the bottom you'll note the statement that problems often arise when ethical standards or approaches to ethics are different between individuals, companies, and cultures. and there in lies the problem, what may be ethical to me may not be ethical to you and I may complete and action thinking I am being very ethical about what I'm doing and you might look at the same action and come to a different conclusion. 