like completely different ideas on a lot of stuff that akattak contradict a lot of the old stuff and it's new it's fresh and it's it's affected and he's able to do that because he's not caught up in this existing groups inc that that happens even in in big corporations words like we've been doing this for hundred years and ineffective why do we do this and everyone else in the organization says that's the way so it's been done and i think when you break off from that bringing new blood you bring a new ideas that's what's ponds you accomplishments and new innovations arsenic meaning as gradually evolving you know the realization he can't like what one prison said you can't put whipped cream and shit because eventually you smell the shipper had and it does is the great block you know great example of of what this thing has kind of evolves to do to be alan at the beginning almost thought you could we've always had the idea that we were like losers but we could trade girls into liking s by having the right line or the right technique of the right bottle blah and and that was always even true to an extent but stopped what we didn't realize is that unless you actually make that change there's just so much you can do was like covering a bland lame lifestyle personality and everything else with 