So the skill of change to bring this community that you're talking about, Thom, do actually bring an entrepreneurial thinking into communities means that fundamentally when you enter a college you don't put on to some faculty over here that says marketing or hospitality or business, what you come in to is a learning company where the students who are in marketing and business and catering and so on are working together to make a success of that college company and in doing it they're learning to practice entrepreneurship. 