But, you have to know, both your clients, in my case, [inaudible] the medical association, I have to know the physicians and what they think, but, I also have to understand, who the other players are, and, how important this issue is, and, those are all things, that come into effect, but, let's start with the analysis, and the [inaudible] steps, that [inaudible] teaches us, and, as I've mentioned earlier, we. 