Whoever the story is told and sometimes the story is going to be told as text and sometimes its going to be told as video so its just telling me earlier today they were asking a very technical scientific question and they were expecting to see an article but instead they got a video lecture from an expert in that area and it was exactly what they wanted and if we had made them go to video search they would of never occurred to them to try video search for they type of a query, but by surfacing it we give them what they want at the right time. 