Yeah..he talks about the ways in which newspapers essentially played Nearer my God to thee in the Titanic and they thought they could nibble at the edges because nibbling at the edges well, you know you don't have to take a big bite you don't have to worry of indigestion you don't have to worry about anything you just take a little nibble well, newspapers were nibbling at the edges in the 1990's they stopped being a viable business model this is Shirky's argument his argument is not that journalism will go away but that the coincidence of journalism and newspapers was historically conditioned and can go away historically but the newspaper folks 