So we find that putting an ad placement in the -- in a spot in which users are ready to move on to the next thing or they're finished with your experience is the best place and it's going to definitely make you the most money. &amp;gt;&amp;gt;&amp;gt; So I was wondering, are there tools to get competitive data, competitive application data, how they're doing versus how my app is doing statistically? &amp;gt;&amp;gt;Wayne Pan: 