One was about future normal, and sustainability potentially being a future norm and the other was around altruistically selfish or selfishly altruistic, which is a more complex and nuanced notion of understanding what an organisation is about and compacting that down what an individual is about - to say, we are not purely selfish our altruism also comes to the fore, and we tend to balance the two insomuch as we recognise that looking after ourselves also requires looking after others. 