So Kazdin points out that if your goal is something akin you to rehabilitation, if the goal of punishment is what forward-looking theories suggest, that is the changing of future behavior on the part on the individual who has violated social norms in such a way that you can predictably expect them to behave prosocially, then it's incredibly important not merely to articulate what sort of behavior is disallowed, but also to provide an articulation of what sort of behavior is desired. 