In fact, 2012 was the highest rate that we've seen of TV purchases and it looks like going forward into 2013 as TVs continue to get smarter and they continue to have more and more functionality and they do better, more things better connected to the internet and all that kind of stuff, we're going to see a lot more of these purchases being made, even during the recession and so what I'm thinking about is, "Okay, if people are going to be watching our content more and more on big screen TVs compared to, you know, mobile devices or desktop computers, what difference does that make for those of us who are video creators?" And I think there's seven ways I just thought of initially. 