The university has an unsually high number of highly successful alumni who are making a big-time impact around the country and around the world so this is one good way of showcasing that and in a sense then you're marketing the university but it's also a great educational outreach service to alumni because the Big Thinkers series rotates successful alumns from various career sectors so that alumns who are interested in that sector or who are pursuing their own careers in that sector can come and really get the wisdom of the alumni speaker and meet the speaker and talk with him or her. 