This inequality of producer and consumer - of few producers and legion consumers - was not only continued but exacerbated by the advent of broadcast media, which reduced the number of producers (it was much harder to get your views on radio and television than in newspapers, which at least has letters to the editor) and while the number of prducers were being reduced, the number of consumers were being greatly increased, because it was far easier to listen to the radio than even go out and buy a newspaper or have one delivered to your door. 