That's, that's ... &amp;amp;gt;&amp;amp;gt; A super selective. &amp;amp;gt;&amp;amp;gt; And that's a very basic thing. &amp;amp;gt;&amp;amp;gt; Subject matter. &amp;amp;gt;&amp;amp;gt; Subject matter, right, you stay on the subject. &amp;amp;gt;&amp;amp;gt; In a larger sense, it's thinking about your audience not saying the wrong thing. &amp;amp;gt;&amp;amp;gt; Thinking about who the audience is, thinking about staying on message. 