Share your experience post a video on youtube.com titled overcoming resistance to change isn't it obvious the video that has the most viewers by midnight gmt September 19 2010 will win a one-thousand-dollar cash prize but Paul I see how it might work for convincing an individual but it won't work when trying to introduce a full-scale organizational change with the collaboration of so many people is needed yes it will as long as you recognize that four different individuals each of the four elements might be vastly different a lot more work but who said that changing an organization is easy 