hellos students today i will explain when a customer relationship management system as most companies today are focusing on customer retention and developing customer relationship management systems this involves the systematic tracking of customers preferences and behaviors and modifying the product or service to meet the needs of their customers information technology particularly database systems is an integral part of customer relationship management systems as companies capture vital information about their customers and adjust elements of their marketing programs to better meet their needs professors he cleaned is marketing communications an important part of customer relationship management yes sarah marketing communications becomes important as companies trying to create more personalized and a meaningful one-to-one communications and manage their customers and the selling interactions they have with them more effective ways of communicating with customers is important such as social media 