Something which is important to say is that the first time you have a contact with somebody and you do a piece, you're, you're meeting for the first time, it's slightly awkward and you're getting to know each other slightly, the second time you do it easier, it's easier, and if you establish relationships with the local press, local radio and so forth, it gets easier and easier all the time, because by the time you get to know people, it's not sort of ‘Can I speak to somebody who does a programme about the morning whatever it is?