more information I mean this is, I mean this is part of what I was talk mythology I mean we're talking about the  index survey so when I raised the example of Churchill and the Churchill ex example is, was a good one  because I mean he was an intellectual in his way, you know I mean he was a big bright cookie  and but his  was  in terms of word count because he had a  use of words  for the way he used his words was  how ordinary people would understand him I mean if you go back to you know we will fight them on the beaches and everything else I mean you think of the number of syllables he used in those words etcetera, etcetera I mean that's sort of what I'm getting to I mean he had his sharp succinct approach you know  