In my experience it's always, it's higher than low pay, and I don't believe that companies go to an area because the payment of wages is low if everything else is not favourable to them as well, in fact low pay in itself does not attract, and conversely, I don't think the thought's an impossibility, because I've talked to potential inward investors, and jokingly, sort of teased them  and if you get enough companies coming into Shropshire, then inevitably wages will go up, and they're intelligent people, and they realize it, and they  not the magic ball, and of course when local shopkeepers are concerned about their businesses, then the amount of wages that are available to spend has an effect on your local small company.