Yeah and we've seen some  different erm they had I think it was actually waiver paper as well when Murdoch bought it, and for a while he honoured the political content and then he decided he was gonna do major changes, and this may all sound  familiar  to you but erm  the effect that that had I mean not only on the, on the, on the  end up being this side, but also on erm the Mirror because it meant that Page Three Girls were in on the Daily Record in Scotland erm  it was, it was quite profound I mean there's a broader argument here as to whether you  you should get pampered to those possible denominator to taste erm  it's interesting that the Daily Sport and the Sunday Sport which are two  I don't know if they have anything like it in Japan, but they're a bit like the National Enquirer erm  it's all  made up baseball  there's a sad proportion of erm  journalist stories  of fantasy land stuff erm  along with erm photographic content and er copy content which probably