And erm he actually, he, he started off and, and was very nervous but the summing up of it was, was brilliant erm and I, I wouldn't put it across as well as what he did but the principle of it was that he, he suddenly turned round and said right I have now changed my job, right, you are now looking at the new managing director of Friends Provident, he says, and the first thing I am going to do is I'm cutting all your wages to eighty five pounds a week, what are you going to do about it?