The quality of our people have to be second to none and so our only asset would again be sensible to ensure that  the best people, that we recruited the best people and we retained the best people  and we wanted to be profitable, wanted to be lean and mean, hungry and er any profitable organisation is going to be a better organisation as a result of improved profitability and we then finally wanted to improve the quality of our image out there in the market place, we were seen and at least that was I think the Department, certainly my perception we were seen er as being a sort of gentle giant out there.