Companies which find it more difficult because it's the centre of their existence, erm, are clearly looking at the situation, but will actually take a very long time to move to the position which you, in your particular group would like them to occupy, and I understand that, changing in I C I is rather different from changing at I B M, and er, therefore it takes longer, but I do see a a consciousness, it's the same conscious, you're impatient for change, quite rightly, companies of course, have to keep their employees in an earning capacity, at the same time, er, move towards the position which you would like to them to do, and it may take a long time, but I accept your point, which is with some companies, then in fact, your clearly going to get attention of some kind.