Yes, I know, yes but I mean it's interesting at lunch time I had a, I had a working lunch with someone and a month after we had finished all the work and stuff, we got on to a whole pile of other things and, and I was talking about some of the -ists and one of the -ists I was talking about was feminism  and how I'd been in an amazing meeting a few weeks ago where you know I used that word and the women, it was all a meeting with women, the women there had absolutely freaked at the use of the word feminism and feminists.