well I think that, that the, the sending out of the press release immediately was, was quite correct, because obviously people had ride that, sorry people may have read that and something therefore had to be said, my personal view was that really this article is you had, if you like had undone everything that we had been trying to do, erm and put us in a bad light and it maybe my Scottish background, but I don't like people calling in to question my motives and the companies motives, erm and I felt that it went straight to what we were really standing for, given what I explained about my thoughts in nineteen eighty seven, it was hitting straight to the core of the whole proposition and everything that  stood for, erm and that is what was the great concern and because it wasn't just like a, a mild slap in the face it was more like a knife in the ribs, it was therefore required a lot more thinking about as to the reaction that we would then have to come up with.