Because it, it's, it's not  particularly going to grab me because I'm going to look at it and I'm going to I'm going to look down to see what it's asking me do  and certainly a busy news editor is looking down the line to see, and the first thing he'll actually do is, is just have a, a very fast glance at it, find out what it's about, and just make sure there's someone who can be phoned, and what the news editor will do is actually throw it out into a pile of other handouts and there's usually a journalist who's, who's  who's won first prize and their task for the day is to do all the handouts,and all you want to be sure of is that someone can make a phone call and the news editor won't, won't bother with any  with any superfluous detail, all he'd want to know is that somebody can be contacted, we'll find out about it later.