I can actually recall a press release which came to me about a  a principal tourism officer who had just been appointed to be the head, you know the president for the year of his professional body, and in his own town a press release was put out in which his name was incorrectly spelt, and the conference at which he was about to be invested was actually taking, and I blush to say that it was in Brighton, I can only tell you when I got that press release I did what I frequently do, which is outline in highlighter the mistakes on the press release, put it back into the envelope and send it back to the relevant officer.