And, and I mean I, I, I'm making I'm mak I'm deliberately making these points because he is viewed as someone who perhaps wouldn't have been a Sun type but more of a, a Telegraph type or whatever, but when you've analyzed his, his words and his speeches and everything else  in terms of what we're talking about the tabloids or broadsheets or whatever, you know he would, his language would have fitted in more neatly to the tabloid style than the  the Telegraph style.