My own view that Sun readers aren't stupid and that the general public isn't really a stupid erm but erm  they enjoy reading it and they're reading for the experience of reading, getting their views and are very  almost like, have you ever seen processed cheese slabs, you know you can buy little pieces of cheese in little wrappers that stick on your bread or your butter or your rolls and the way the Sun, the Sun newspaper's kind of like that, if you don't wanna read thirty five pages in the Independent every day, enormous amount of news terrifically written, reported for the, for the most part, you could read the Sun at a quarter of the price,except that you don't get all the news and you also get er a different political viewpoint  but it's one way of getting news in er 