And you don't have to improve that by much, that's what I'm saying, you know, cutting down on your lunch time, don't do it, but er, and I take the point that you, you made Jenny which is an excellent one, that here we are, we've got this great swath of companies that , this great swath of companies, and the amount of time that we can actually spend er, doing cold calls or other things that we'd like to do, er, is governed by something else.