And it it it's called the fog index but the thing that's interesting about it is that I've got, I've got some interesting examples of fog indexes  erm  and you'll get people like Churchill  who sometimes made speeches and their fog index is quite small  you're going to use this you know  example and they might have a fog, fog index that's fine and what Anne and I are talking about with say something like the Telegraph or the Times or whatever, might have a fog index that people  but this is because Churchill was very clear, very concise  and going back to the original point about, or some of the original points about this, and I was mak raising these issues earlier this evening  one of the great sadnesses that I have is that, is that when I first went into journalism the tabloids as we call them  were incredibly well written  beautifully styled, well researched and okay they might have been punchier and shorter and everything else, compared to the turning up the  er the, the Times or whatever, but they were well written  and you might have had, if you can put the fog index test, test on it you might have had a fog index of say six or seven compared to eleven on the Telegraph story, but it was still full of clarity   like to read.