Well there's that I mean there's all, there's a whole range of things, there's ghoulish voyeurism right, I mean that that's important, there's also the way the Royals have been peddled by the media over the decades and the fact that you know this has been how they've been tendered this is what they actually are  and that y you, you know what I'm saying that erm  or whatever it is between this is what they are, this is what we've been  and they don't match, they really don't match.