He was in a fix — he had bought two papers and merged them together, and I wasn't around, I was in New York, and I did the logo for him in a hurry, but I didn't have time to design a newspaper, nor was it the kind of thing for which he could pay a big design fee, so he described it on the phone and then he faxed me some pages of the existing papers, and I said well what you have to do is look at the old London Times and do that.