Photo: Ben Hider / PictureGroup / Sipa / USA Today
By Hayden Wright
Production of a Brooklyn pilsner called Biëryoncé halted production after Beyoncé, the beer’s namesake and label inspiration, ordered the creators to cease and desist. The beer brand was launched this fall and Beyonce’s legal team took action as soon as they found out about it. Now, members of the Beyhive can seek out cans as limited edition collectibles.
Related: Beyoncé Presents Muhammad Ali Award to Colin Kaepernick
Lineup Brewing owner Katarina Martinez insists that both the name and the Bey typography-inspired label were intended as a compliment.
“As a Hispanic, female-run business, I am very inspired by her so I thought I’d pay homage,” Martinez told Pitchfork. “We’re disappointed she didn’t take it as a compliment, but oh well. It was fun while it lasted!”
Bey and her representatives have not commented.
The Biëryoncé brew earned attention from industry bibles, including Bon Appetit magazine, which wrote that it’s “perfect for those chilly-but-sunny Sundays when every song that plays from your phone is your favorite song.”
We’d suggest pouring one out in memory of Biëryoncé, but it’d be a shame to waste it.
'Bon Appetit' magazine wrote that it's "perfect for those chilly-but-sunny Sundays when every song that plays from your phone is your favorite song."
Photo Ben Hider / PictureGroup / Sipa / USA Today By Hayden Wright Production of a Brooklyn pilsner called Biëryoncé halted production after Beyoncé the beer’s namesake and label inspiration ordered the creators to cease and desist The beer brand was launched this fall and Beyonce’s legal team took action as soon as they found out about it Now members of the Beyhive can seek out cans as limited edition collectibles Related Beyoncé Presents Muhammad Ali Award to Colin Kaepernick Lineup Brewing owner Katarina Martinez insists that both the name and the Bey typography-inspired label were intended as a compliment As a Hispanic female-run business I am very inspired by her so I thought I’d pay homage Martinez told Pitchfork We’re disappointed she didn’t take it as a compliment but oh well It was fun while it lasted Bey and her representatives have not commented The Biëryoncé brew earned attention from industry bibles including Bon Appetit magazine which wrote that it’s perfect for those chilly-but-sunny Sundays when every song that plays from your phone is your favorite song We’d suggest pouring one out in memory of Biëryoncé but it’d be a shame to waste it