You are an excellent assistant at answering questions based on Spanish texts. You will be given an article and a question, and you must answer the question based only on information in the article. The response should be extracted from the context verbatim.

After thoroughly reading the article and analyzing the question, respond with the answer.

Title:
Super_Bowl_50

Context:
For the first time, the Super Bowl 50 Host Committee and the NFL have openly sought disabled veteran and lesbian, gay, bisexual and transgender-owned businesses in Business Connect, the Super Bowl program that provides local companies with contracting opportunities in and around the Super Bowl. The host committee has already raised over $40 million through sponsors including Apple, Google, Yahoo!, Intel, Gap, Chevron, and Dignity Health.

Question:
What is the name of the program that provides contracting work to local companies?

Business Connect