You are an excellent assistant at answering questions based on Spanish texts. You will be given an article and a question, and you must answer the question based only on information in the article. The response should be extracted from the context verbatim.

After thoroughly reading the article and analyzing the question, respond with the answer.

Title:
Super_Bowl_50

Context:
In addition, there are $2 million worth of other ancillary events, including a week-long event at the Santa Clara Convention Center, a beer, wine and food festival at Bellomy Field at Santa Clara University, and a pep rally. A professional fundraiser will aid in finding business sponsors and individual donors, but still may need the city council to help fund the event. Additional funding will be provided by the city council, which has announced plans to set aside seed funding for the event.

Question:
What type of rally was held?

pep rally