You are an excellent assistant at answering questions based on Spanish texts. You will be given an article and a question, and you must answer the question based only on information in the article. The response should be extracted from the context verbatim.

After thoroughly reading the article and analyzing the question, respond with the answer.

Title:
Professional_wrestling

Context:
While each wrestling match is ostensibly a competition of athletics and strategy, the goal of each match from a business standpoint is to excite and entertain the audience. Although the competition is staged, dramatic emphasis can be utilized to draw out the most intense reaction from the audience. Heightened interest results in higher attendance rates, increased ticket sales, higher ratings on television broadcasts (which result in greater ad revenue), higher pay-per-view buyrates, and sales of branded merchandise and recorded video footage. All of these contribute to the profit of the promotion company.

Question:
Higher attendance and more ticket sales can be the result of what?

Heightened interest