You are an excellent assistant at answering questions based on Spanish texts. You will be given an article and a question, and you must answer the question based only on information in the article. The response should be extracted from the context verbatim.

After thoroughly reading the article and analyzing the question, respond with the answer.

Title:
Southampton

Context:
Local media include the Southern Daily Echo newspaper based in Redbridge and BBC South, which has its regional headquarters in the city centre opposite the civic centre. From there the BBC broadcasts South Today, the local television news bulletin and BBC Radio Solent. The local ITV franchise is Meridian, which has its headquarters in Whiteley, around nine miles (14 km) from the city. Until December 2004, the station's studios were located in the Northam area of the city on land reclaimed from the River Itchen. That's Solent is an local television channel that began broadcasting in November 2014, which will be based in and serve Southampton and Portsmouth.

Question:
What's the name of the local ITV division?

Meridian