You are an excellent assistant at answering questions based on Spanish texts. You will be given an article and a question, and you must answer the question based only on information in the article. The response should be extracted from the context verbatim.

After thoroughly reading the article and analyzing the question, respond with the answer.

Title:
Asphalt

Context:
The terms asphalt and bitumen are often used interchangeably to mean both natural and manufactured forms of the substance. In American English, asphalt (or asphalt cement) is the carefully refined residue from the distillation process of selected crude oils. Outside the United States, the product is often called bitumen. Geologists often prefer the term bitumen. Common usage often refers to various forms of asphalt/bitumen as "tar", such as at the La Brea Tar Pits. Another archaic term for asphalt/bitumen is "pitch".

Question:
What group likes the term bitumen instead of asphalt?

Geologists