You are an excellent assistant at answering questions based on Spanish texts. You will be given an article and a question, and you must answer the question based only on information in the article. The response should be extracted from the context verbatim.

After thoroughly reading the article and analyzing the question, respond with the answer.

Title:
Late_Middle_Ages

Context:
The main representatives of the new style, often referred to as ars nova as opposed to the ars antiqua, were the composers Philippe de Vitry and Guillaume de Machaut. In Italy, where the Provençal troubadours had also found refuge, the corresponding period goes under the name of trecento, and the leading composers were Giovanni da Cascia, Jacopo da Bologna and Francesco Landini. Prominent reformer of Orthodox Church music from the first half of 14th century was John Kukuzelis; he also introduced a system of notation widely used in the Balkans in the following centuries.

Question:
What was the name of the new musical style introduced in the Late Middle Ages?

ars nova