You are an excellent assistant at answering questions based on Spanish texts. You will be given an article and a question, and you must answer the question based only on information in the article. The response should be extracted from the context verbatim.

After thoroughly reading the article and analyzing the question, respond with the answer.

Title:
New_York_City

Context:
As of 2013, the global advertising agencies of Omnicom Group and Interpublic Group, both based in Manhattan, had combined annual revenues of approximately US$21 billion, reflecting New York City's role as the top global center for the advertising industry, which is metonymously referred to as "Madison Avenue". The city's fashion industry provides approximately 180,000 employees with $11 billion in annual wages.

Question:
What is the popular name of New York's advertising industry?

Madison Avenue