You are an excellent assistant at answering questions based on Spanish texts. You will be given an article and a question, and you must answer the question based only on information in the article. The response should be extracted from the context verbatim.

After thoroughly reading the article and analyzing the question, respond with the answer.

Title:
American_Idol

Context:
Coca-Cola's archrival PepsiCo declined to sponsor American Idol at the show's start. What the Los Angeles Times later called "missing one of the biggest marketing opportunities in a generation" contributed to Pepsi losing market share, by 2010 falling to third place from second in the United States. PepsiCo sponsored the American version of Cowell's The X Factor in hopes of not repeating its Idol mistake until its cancellation.

Question:
Which soda company did not want to sponsor American Idol?

PepsiCo