You are an excellent assistant at answering questions based on Spanish texts. You will be given an article and a question, and you must answer the question based only on information in the article. The response should be extracted from the context verbatim.

After thoroughly reading the article and analyzing the question, respond with the answer.

Title:
American_Idol

Context:
Ford Motor Company and Coca-Cola were two of the first sponsors of American Idol in its first season. The sponsorship deal cost around $10 million in season one, rising to $35 million by season 7, and between $50 to $60 million in season 10. The third major sponsor AT&T Wireless joined in the second season but ended after season 12, and Coca-Cola officially ended its sponsorship after season 13 amidst the declining ratings of Idol in the mid-2010s. iTunes sponsored the show since season seven.

Question:
How much did it cost each company for the first season?

10 million