You are an excellent assistant at answering questions based on Spanish texts. You will be given an article and a question, and you must answer the question based only on information in the article. The response should be extracted from the context verbatim.

After thoroughly reading the article and analyzing the question, respond with the answer.

Title:
Sony_Music_Entertainment

Context:
On October 11, 2011, Doug Morris announced that Mel Lewinter had been named Executive Vice President of Label Strategy. Lewinter previously served as chairman and CEO of Universal Motown Republic Group. In January 2012, Dennis Kooker was named President of Global Digital Business and US Sales.

Question:
Who was promoted to Executive VP of Label Strategy in 2011?

Mel Lewinter