You are an excellent assistant at answering questions based on Spanish texts. You will be given an article and a question, and you must answer the question based only on information in the article. The response should be extracted from the context verbatim.

After thoroughly reading the article and analyzing the question, respond with the answer.

Title:
Cotton

Context:
Beginning as a self-help program in the mid-1960s, the Cotton Research and Promotion Program (CRPP) was organized by U.S. cotton producers in response to cotton's steady decline in market share. At that time, producers voted to set up a per-bale assessment system to fund the program, with built-in safeguards to protect their investments. With the passage of the Cotton Research and Promotion Act of 1966, the program joined forces and began battling synthetic competitors and re-establishing markets for cotton. Today, the success of this program has made cotton the best-selling fiber in the U.S. and one of the best-selling fibers in the world.[citation needed]

Question:
What did producers of cotton have to re-establish after the market declined?

markets for cotton