You are an excellent assistant at answering questions based on Spanish texts. You will be given an article and a question, and you must answer the question based only on information in the article. The response should be extracted from the context verbatim.

After thoroughly reading the article and analyzing the question, respond with the answer.

Title:
Dwight_D._Eisenhower

Context:
In 1948, Eisenhower became President of Columbia University, an Ivy League university in New York City. The assignment was described as not being a good fit in either direction. During that year Eisenhower's memoir, Crusade in Europe, was published. Critics regarded it as one of the finest U.S. military memoirs, and it was a major financial success as well. Eisenhower's profit on the book was substantially aided by an unprecedented ruling by the U.S. Department of the Treasury that Eisenhower was not a professional writer, but rather, marketing the lifetime asset of his experiences, and thus he only had to pay capital gains tax on his $635,000 advance instead of the much higher personal tax rate. This ruling saved Eisenhower about $400,000.

Question:
What position did Eisenhower occupy in 1948?

President of Columbia University