<P> The title , taken from the well - known slogan for Wheaties breakfast cereal , crops up in a key scene late in the novel when a waitress , apparently ironically , says `` Breakfast of Champions '' each time she serves a customer a martini . Vonnegut , in his typical ironic manner , mocks the legal and copyright systems as he notes meticulously that Breakfast of Champions is a registered trademark of General Mills , Inc. for its breakfast cereal products , and that his use of the term is not `` intended to disparage their fine products . '' </P>
<P> The title , taken from the well - known slogan for Wheaties breakfast cereal , crops up in a key scene late in the novel when a waitress , apparently ironically , says `` Breakfast of Champions '' each time she serves a customer a martini . Vonnegut , in his typical ironic manner , mocks the legal and copyright systems as he notes meticulously that Breakfast of Champions is a registered trademark of General Mills , Inc. for its breakfast cereal products , and that his use of the term is not `` intended to disparage their fine products . '' </P>
where did the phrase breakfast of champions come from
where did the phrase breakfast of champions come from
the well - known slogan for Wheaties breakfast cereal
the well - known slogan for Wheaties breakfast cereal