<P> `` The customer is always right '' is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction . It was popularised by pioneering and successful retailers such as Harry Gordon Selfridge , John Wanamaker and Marshall Field . They advocated that customer complaints should be treated seriously so that customers do not feel cheated or deceived . This attitude was novel and influential when misrepresentation was rife and caveat emptor ( let the buyer beware ) was a common legal maxim . Variations include `` le client n'a jamais tort '' ( the customer is never wrong ) which was the slogan of hotelier César Ritz who said , `` If a diner complains about a dish or the wine , immediately remove it and replace it , no questions asked '' . A variation frequently used in Germany is `` der Kunde ist König '' ( the customer is king ) , while in Japan the motto `` okyakusama wa kamisama desu '' ( お客様 は 神様 です ) meaning `` the customer is a god '' , is common . </P>
<P> `` The customer is always right '' is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction . It was popularised by pioneering and successful retailers such as Harry Gordon Selfridge , John Wanamaker and Marshall Field . They advocated that customer complaints should be treated seriously so that customers do not feel cheated or deceived . This attitude was novel and influential when misrepresentation was rife and caveat emptor ( let the buyer beware ) was a common legal maxim . Variations include `` le client n'a jamais tort '' ( the customer is never wrong ) which was the slogan of hotelier César Ritz who said , `` If a diner complains about a dish or the wine , immediately remove it and replace it , no questions asked '' . A variation frequently used in Germany is `` der Kunde ist König '' ( the customer is king ) , while in Japan the motto `` okyakusama wa kamisama desu '' ( お客様 は 神様 です ) meaning `` the customer is a god '' , is common . </P>
where did the customer is always right originated
where did the customer is always right originated
Harry Gordon Selfridge , John Wanamaker and Marshall Field
Harry Gordon Selfridge , John Wanamaker and Marshall Field