<P> Bibendum , commonly referred to in English as the Michelin Man , is the symbol of the Michelin tire company . Introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand , Bibendum is one of the world 's oldest trademarks . The slogan Nunc est bibendum ( Drink up ) is taken from Horace 's Odes ( book I , ode xxxvii , line 1 ) . He is also referred to as Bib or Bibelobis . </P>
<P> Bibendum , commonly referred to in English as the Michelin Man , is the symbol of the Michelin tire company . Introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand , Bibendum is one of the world 's oldest trademarks . The slogan Nunc est bibendum ( Drink up ) is taken from Horace 's Odes ( book I , ode xxxvii , line 1 ) . He is also referred to as Bib or Bibelobis . </P>
what is the symbol of the michelin tyre company
what is the symbol of the michelin tyre company
Bibendum
Bibendum