<P> Since 2000 , the Pantone Color Institute declares a particular color `` Color of the Year '' . Twice a year the company hosts , in a European capital , a secret meeting of representatives from various nations ' color standards groups . After two days of presentations and debate , they choose a color for the following year ; for example , the color for summer 2013 was chosen in London in the spring of 2012 . The color purportedly connects with the zeitgeist ; for example , the press release declaring Honeysuckle the color of 2011 said `` In times of stress , we need something to lift our spirits . Honeysuckle is a captivating , stimulating color that gets the adrenaline going -- perfect to ward off the blues . '' The results of the meeting are published in Pantone View ( $750 ) , which fashion designers , florists , and many other consumer - oriented companies purchase to help guide their designs and planning for future products . </P>
<P> Since 2000 , the Pantone Color Institute declares a particular color `` Color of the Year '' . Twice a year the company hosts , in a European capital , a secret meeting of representatives from various nations ' color standards groups . After two days of presentations and debate , they choose a color for the following year ; for example , the color for summer 2013 was chosen in London in the spring of 2012 . The color purportedly connects with the zeitgeist ; for example , the press release declaring Honeysuckle the color of 2011 said `` In times of stress , we need something to lift our spirits . Honeysuckle is a captivating , stimulating color that gets the adrenaline going -- perfect to ward off the blues . '' The results of the meeting are published in Pantone View ( $750 ) , which fashion designers , florists , and many other consumer - oriented companies purchase to help guide their designs and planning for future products . </P>
who decides what the color of the year is
who decides what the color of the year is
representatives from various nations ' color standards groups
representatives from various nations ' color standards groups