<P> Rhetoric is the art of discourse , wherein a writer or speaker strives to inform , persuade , or motivate particular audiences in specific situations . It can also be in a visual form . As a subject of formal study and a productive civic practice , rhetoric has played a central role in the European tradition . Its best known definition comes from Aristotle , who considers it a counterpart of both logic and politics , and calls it `` the faculty of observing in any given case the available means of persuasion . '' Rhetoric typically provides heuristics for understanding , discovering , and developing arguments for particular situations , such as Aristotle 's three persuasive audience appeals , logos , pathos , and ethos . The five canons of rhetoric , which trace the traditional tasks in designing a persuasive speech , were first codified in classical Rome : invention , arrangement , style , memory , and delivery . Along with grammar and logic ( or dialectic -- see Martianus Capella ) , rhetoric is one of the three ancient arts of discourse . </P>
<P> Rhetoric is the art of discourse , wherein a writer or speaker strives to inform , persuade , or motivate particular audiences in specific situations . It can also be in a visual form . As a subject of formal study and a productive civic practice , rhetoric has played a central role in the European tradition . Its best known definition comes from Aristotle , who considers it a counterpart of both logic and politics , and calls it `` the faculty of observing in any given case the available means of persuasion . '' Rhetoric typically provides heuristics for understanding , discovering , and developing arguments for particular situations , such as Aristotle 's three persuasive audience appeals , logos , pathos , and ethos . The five canons of rhetoric , which trace the traditional tasks in designing a persuasive speech , were first codified in classical Rome : invention , arrangement , style , memory , and delivery . Along with grammar and logic ( or dialectic -- see Martianus Capella ) , rhetoric is one of the three ancient arts of discourse . </P>
who created the terms for the rhetorical appeals
who created the terms for the rhetorical appeals
Aristotle
Aristotle