<P> A mission statement is a short statement of an organization 's purpose , identifying the goal of its operations : what kind of product or service it provides , its primary customers or market , and its geographical region of operation . It may include a short statement of such fundamental matters as the organization 's values or philosophies , a business 's main competitive advantages , or a desired future state -- the `` vision '' . </P>
<P> A mission statement is a short statement of an organization 's purpose , identifying the goal of its operations : what kind of product or service it provides , its primary customers or market , and its geographical region of operation . It may include a short statement of such fundamental matters as the organization 's values or philosophies , a business 's main competitive advantages , or a desired future state -- the `` vision '' . </P>
the statement of an organization 's purpose or reason for being is called its
the statement of an organization 's purpose or reason for being is called its
mission statement
mission statement