<P> The Bold and the Beautiful ( often referred to as B&B ) is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS . It premiered on March 23 , 1987 as a sister show to the Bells ' other soap opera The Young and the Restless ; several characters from each of the two shows have crossed over to the other since the early 1990s . Set in Los Angeles , California , the show centers upon the Forrester family and their fashion house business Forrester Creations . </P>
<P> The Bold and the Beautiful ( often referred to as B&B ) is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS . It premiered on March 23 , 1987 as a sister show to the Bells ' other soap opera The Young and the Restless ; several characters from each of the two shows have crossed over to the other since the early 1990s . Set in Los Angeles , California , the show centers upon the Forrester family and their fashion house business Forrester Creations . </P>
when did the bold and the beautiful premiere
when did the bold and the beautiful premiere
March 23 , 1987
March 23 , 1987