<P> In September 1993 , Taco Bell used the dog in one advertisement in the Northeastern United States . The advertising campaign began during a peak in the `` Burger Wars , '' in which several fast food chains were engaged in large advertising campaigns against each other . The dog ( sometimes depicted as a Mexican revolutionary wearing a beret or as a bandido wearing a sombrero ) was made to speak through special effects . Her advertising catchphrase was `` ¡ Yo quiero Taco Bell ! '' ( `` I want Taco Bell ! '' ) . Her voiceover was provided by Carlos Alazraqui while Perry Herman played the national announcer . </P>
<P> In September 1993 , Taco Bell used the dog in one advertisement in the Northeastern United States . The advertising campaign began during a peak in the `` Burger Wars , '' in which several fast food chains were engaged in large advertising campaigns against each other . The dog ( sometimes depicted as a Mexican revolutionary wearing a beret or as a bandido wearing a sombrero ) was made to speak through special effects . Her advertising catchphrase was `` ¡ Yo quiero Taco Bell ! '' ( `` I want Taco Bell ! '' ) . Her voiceover was provided by Carlos Alazraqui while Perry Herman played the national announcer . </P>
when did the taco bell dog come out
when did the taco bell dog come out
September 1993
September 1993