<P> In 1949 , the Hollywood Chamber of Commerce began a contract with the City of Los Angeles Parks Department to repair and rebuild the sign . The contract stipulated that `` LAND '' be removed to spell `` Hollywood '' and reflect the district , not the `` Hollywoodland '' housing development . The Parks Department dictated that all subsequent illumination would be at the Chamber 's expense , so the Chamber opted not to replace the lightbulbs . The 1949 effort gave it new life , but the sign 's unprotected wood and sheet metal structure continued to deteriorate . By the 1970s , the first O had splintered and broken , resembling a lowercase u , and the third O had fallen down completely , leaving the severely dilapidated sign reading `` HuLLYWO D . '' </P>
<P> In 1949 , the Hollywood Chamber of Commerce began a contract with the City of Los Angeles Parks Department to repair and rebuild the sign . The contract stipulated that `` LAND '' be removed to spell `` Hollywood '' and reflect the district , not the `` Hollywoodland '' housing development . The Parks Department dictated that all subsequent illumination would be at the Chamber 's expense , so the Chamber opted not to replace the lightbulbs . The 1949 effort gave it new life , but the sign 's unprotected wood and sheet metal structure continued to deteriorate . By the 1970s , the first O had splintered and broken , resembling a lowercase u , and the third O had fallen down completely , leaving the severely dilapidated sign reading `` HuLLYWO D . '' </P>
why did the hollywood sign change from hollywoodland
why did the hollywood sign change from hollywoodland
reflect the district , not the `` Hollywoodland '' housing development
reflect the district , not the `` Hollywoodland '' housing development