<P> High - context culture and low - context culture are terms used to describe cultures based on how explicit the messages exchanged are , and how important the context is in communication . These concepts were first introduced by the anthropologist Edward T. Hall in his 1976 book Beyond Culture . According to Hall , in a low - context culture , the message will be interpreted through just the words ( whether written or spoken ) and their explicit meaning . The responsibility to be understood is with the sender of the message , who must work to be clear and comprehensive . In a high - context culture , messages are also interpreted using tone of voice , gesture , silence or implied meaning , as well as context or situation . There , the receiver is expected to use the situation , messages and cultural norms to understand the message . </P>
<P> High - context culture and low - context culture are terms used to describe cultures based on how explicit the messages exchanged are , and how important the context is in communication . These concepts were first introduced by the anthropologist Edward T. Hall in his 1976 book Beyond Culture . According to Hall , in a low - context culture , the message will be interpreted through just the words ( whether written or spoken ) and their explicit meaning . The responsibility to be understood is with the sender of the message , who must work to be clear and comprehensive . In a high - context culture , messages are also interpreted using tone of voice , gesture , silence or implied meaning , as well as context or situation . There , the receiver is expected to use the situation , messages and cultural norms to understand the message . </P>
who developed the theory of high context and low context cultures
who developed the theory of high context and low context cultures
Edward T. Hall
Edward T. Hall