<P> In many cases no payment is made for product exposure and no promise of marketing support is made when consumer brands appear in movies . Film productions need props for scenes , so each movie 's property master , who is responsible for gathering props film , contacts product placement middlemen agencies or product companies directly . In addition to items for on - screen use , the product / service supplier might provide a production with large quantities of complementary products or services . Tapping product placement channels can be particularly valuable for movies when a vintage product is required -- such as a sign or bottle -- that is not readily available . </P>
<P> In many cases no payment is made for product exposure and no promise of marketing support is made when consumer brands appear in movies . Film productions need props for scenes , so each movie 's property master , who is responsible for gathering props film , contacts product placement middlemen agencies or product companies directly . In addition to items for on - screen use , the product / service supplier might provide a production with large quantities of complementary products or services . Tapping product placement channels can be particularly valuable for movies when a vintage product is required -- such as a sign or bottle -- that is not readily available . </P>
do movies have to pay for product placement
do movies have to pay for product placement
In many cases no payment is made
In many cases no payment is made