<P> It is most commonly seen as a decisive psychological tool used to defend one 's ego or subconscious from the shortcomings of one 's own set of values or contrasting principles . It is the employment of a hypocritical and biased standpoint , with which to separate the seemingly bad in others from the bad in oneself by having two sets of rules for the same concept . Margaret Eichler , author of The Double Standard , explains that a double standard `` implies that two things which are the same are measured by different standards '' ( Eichler 1980 : 15 ) . </P>
<P> It is most commonly seen as a decisive psychological tool used to defend one 's ego or subconscious from the shortcomings of one 's own set of values or contrasting principles . It is the employment of a hypocritical and biased standpoint , with which to separate the seemingly bad in others from the bad in oneself by having two sets of rules for the same concept . Margaret Eichler , author of The Double Standard , explains that a double standard `` implies that two things which are the same are measured by different standards '' ( Eichler 1980 : 15 ) . </P>
rule that applies to one group but not another
rule that applies to one group but not another
double standard
double standard