<P> In the early 1990s , a marketing fad called the Clear Craze equated clarity with purity . This began with the remake of Ivory soap , whose marketing slogan had already been `` 99 and 44 / 100 percent pure '' , from its classic milky solution . The `` clear '' idea spread to many companies and product types including PepsiCo 's development of a clear cola . Crystal Pepsi was marketed as a caffeine - free `` clear alternative '' to normal colas . Its marketing slogan was `` You 've never seen a taste like this '' . </P>
<P> In the early 1990s , a marketing fad called the Clear Craze equated clarity with purity . This began with the remake of Ivory soap , whose marketing slogan had already been `` 99 and 44 / 100 percent pure '' , from its classic milky solution . The `` clear '' idea spread to many companies and product types including PepsiCo 's development of a clear cola . Crystal Pepsi was marketed as a caffeine - free `` clear alternative '' to normal colas . Its marketing slogan was `` You 've never seen a taste like this '' . </P>
what 's the difference between pepsi and crystal pepsi
what 's the difference between pepsi and crystal pepsi
Crystal Pepsi was marketed as a caffeine - free `` clear alternative '' to normal colas
Crystal Pepsi was marketed as a caffeine - free `` clear alternative '' to normal colas