<P> In 1967 Publishers Clearing House started its first sweepstakes as a way to increase subscription sales , based on the sweepstakes held by Reader 's Digest . The first prizes ranged from 25 cents to $10 and entrants had a 1 in 10 chance of winning . After the sweepstakes increased response rates to mailings , prizes of $5,000 and eventually $250,000 were offered . PCH began advertising the sweepstakes on TV in 1974 . It was the only major multi-magazine subscription business until 1977 . Former client Time Inc. and several other publishers formed American Family Publishers to compete with Publishers Clearing House after the company refused repeated requests by Time for a larger share of sales revenue from magazine subscriptions . </P>
<P> In 1967 Publishers Clearing House started its first sweepstakes as a way to increase subscription sales , based on the sweepstakes held by Reader 's Digest . The first prizes ranged from 25 cents to $10 and entrants had a 1 in 10 chance of winning . After the sweepstakes increased response rates to mailings , prizes of $5,000 and eventually $250,000 were offered . PCH began advertising the sweepstakes on TV in 1974 . It was the only major multi-magazine subscription business until 1977 . Former client Time Inc. and several other publishers formed American Family Publishers to compete with Publishers Clearing House after the company refused repeated requests by Time for a larger share of sales revenue from magazine subscriptions . </P>
where does the money from pch come from
where does the money from pch come from
multi-magazine subscription business
multi-magazine subscription business