<P> Situation analysis refers to a collection of methods that managers use to analyze an organization 's internal and external environment to understand the organization 's capabilities , customers , and business environment . The situation analysis consists of several methods of analysis : The 5Cs Analysis , SWOT analysis and Porter five forces analysis . A Marketing Plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer . The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers . </P>
<P> Situation analysis refers to a collection of methods that managers use to analyze an organization 's internal and external environment to understand the organization 's capabilities , customers , and business environment . The situation analysis consists of several methods of analysis : The 5Cs Analysis , SWOT analysis and Porter five forces analysis . A Marketing Plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer . The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers . </P>
role of situation analysis in the marketing planning process
role of situation analysis in the marketing planning process
second step in the marketing plan and is a critical step in establishing a long term relationship with customers
second step in the marketing plan and is a critical step in establishing a long term relationship with customers