<P> A mission statement is a short statement of an organization 's purpose , identifying the goal of its operations : what kind of product or service it provides , its primary customers or market , and its geographical region of operation . It may include a short statement of such fundamental matters as the organization 's values or philosophies , a business 's main competitive advantages , or a desired future state -- the `` vision '' . </P>
<P> A mission statement is a short statement of an organization 's purpose , identifying the goal of its operations : what kind of product or service it provides , its primary customers or market , and its geographical region of operation . It may include a short statement of such fundamental matters as the organization 's values or philosophies , a business 's main competitive advantages , or a desired future state -- the `` vision '' . </P>
a written document that sets out the goals objectives and purpose of a business
a written document that sets out the goals objectives and purpose of a business
A mission statement
A mission statement