<P> While attending the Universal and Colonial Exposition in Lyon in 1894 , Édouard and André Michelin noticed a stack of tires that suggested to Édouard the figure of a man without arms . Four years later , André met French cartoonist Marius Rossillon , popularly known as O'Galop , who showed him a rejected image he had created for a Munich brewery -- a large , regal figure holding a huge glass of beer and quoting Horace 's phrase `` Nunc est bibendum '' . André immediately suggested replacing the man with a figure made from tires . Thus O'Galop transformed the earlier image into Michelin 's symbol . Today , Bibendum is one of the world 's most recognised trademarks , representing Michelin in over 150 countries . </P>
<P> While attending the Universal and Colonial Exposition in Lyon in 1894 , Édouard and André Michelin noticed a stack of tires that suggested to Édouard the figure of a man without arms . Four years later , André met French cartoonist Marius Rossillon , popularly known as O'Galop , who showed him a rejected image he had created for a Munich brewery -- a large , regal figure holding a huge glass of beer and quoting Horace 's phrase `` Nunc est bibendum '' . André immediately suggested replacing the man with a figure made from tires . Thus O'Galop transformed the earlier image into Michelin 's symbol . Today , Bibendum is one of the world 's most recognised trademarks , representing Michelin in over 150 countries . </P>
what is the michelin man supposed to be
what is the michelin man supposed to be
a figure made from tires
a figure made from tires