<P> In 1953 , Lauder introduced her first fragrance , Youth - Dew , a bath oil that doubled as a perfume . Instead of using French perfumes by the drop behind each ear , women began using Youth - Dew by the bottle in their bath water . In the first year , it sold 50,000 bottles , and by 1984 , the figure had jumped to 150 million . </P>
<P> In 1953 , Lauder introduced her first fragrance , Youth - Dew , a bath oil that doubled as a perfume . Instead of using French perfumes by the drop behind each ear , women began using Youth - Dew by the bottle in their bath water . In the first year , it sold 50,000 bottles , and by 1984 , the figure had jumped to 150 million . </P>
when did estee lauder youth dew come out
when did estee lauder youth dew come out
1953
1953