<P> William G. Sumner defined ethnocentrism as `` the technical name for the view of things in which one 's own group is the center of everything , and all others are scaled and rated with reference to it . '' He further characterized ethnocentrism as often leading to pride , vanity , belief in one 's own group 's superiority , and contempt for outsiders . These problems may occur from the dividing of societies into in - groups and out - groups . Ethnocentrism is explained in the social sciences and genetics . In anthropology , cultural relativism is used as an antithesis and antonym to ethnocentrism . </P>
<P> William G. Sumner defined ethnocentrism as `` the technical name for the view of things in which one 's own group is the center of everything , and all others are scaled and rated with reference to it . '' He further characterized ethnocentrism as often leading to pride , vanity , belief in one 's own group 's superiority , and contempt for outsiders . These problems may occur from the dividing of societies into in - groups and out - groups . Ethnocentrism is explained in the social sciences and genetics . In anthropology , cultural relativism is used as an antithesis and antonym to ethnocentrism . </P>
when a person believes that his culture is superior to other culture it is called
when a person believes that his culture is superior to other culture it is called
ethnocentrism
ethnocentrism