<P> The song 's music video premiered on August 27 , 2017 at the 2017 MTV Video Music Awards . The video broke the record for most - watched video within 24 hours by achieving 43.2 million views on YouTube in its first day . It topped the 27.7 million Vevo views Adele 's `` Hello '' attracted in that timeframe , as well as the 36 million YouTube views of Psy 's `` Gentleman '' video . It was viewed at an average 30,000 times per minute in its first 24 hours , with views reaching over 3 million views per hour . As of July 2018 , it has over 940 million views , making it the 89th most - viewed Vevo video of all time and has reached 7.7 million likes on YouTube , making it the 21st most - liked YouTube video of all time . </P>
<P> The song 's music video premiered on August 27 , 2017 at the 2017 MTV Video Music Awards . The video broke the record for most - watched video within 24 hours by achieving 43.2 million views on YouTube in its first day . It topped the 27.7 million Vevo views Adele 's `` Hello '' attracted in that timeframe , as well as the 36 million YouTube views of Psy 's `` Gentleman '' video . It was viewed at an average 30,000 times per minute in its first 24 hours , with views reaching over 3 million views per hour . As of July 2018 , it has over 940 million views , making it the 89th most - viewed Vevo video of all time and has reached 7.7 million likes on YouTube , making it the 21st most - liked YouTube video of all time . </P>
look what you made me do vevo record
look what you made me do vevo record
over 940 million views , making it the 89th most - viewed Vevo video of all time
over 940 million views , making it the 89th most - viewed Vevo video of all time