<Li> In 1973 - 74 McQuail , Blumler and Brown were joined by Elihu Katz , Michael Gurevitch and Hadassah Haas , in their media exploration . The collaborative research began to indicate how people saw the mass media . </Li>
<Li> In 1973 - 74 McQuail , Blumler and Brown were joined by Elihu Katz , Michael Gurevitch and Hadassah Haas , in their media exploration . The collaborative research began to indicate how people saw the mass media . </Li>
who came up with the uses and gratifications theory
who came up with the uses and gratifications theory
Elihu Katz
Elihu Katz