<P> The first stage in a marketing research project is to define the problem . In defining the problem , the researcher should take into account the purpose of the study , relevant background information and all necessary data , and how the information gathered will be used in decision making . Problem definition involves discussion with the decision makers , interviews with industry experts , analysis of secondary data , and , perhaps , some qualitative research , such as focus groups . Once the problem has been precisely defined , the research can be designed and conducted properly . </P>
<P> The first stage in a marketing research project is to define the problem . In defining the problem , the researcher should take into account the purpose of the study , relevant background information and all necessary data , and how the information gathered will be used in decision making . Problem definition involves discussion with the decision makers , interviews with industry experts , analysis of secondary data , and , perhaps , some qualitative research , such as focus groups . Once the problem has been precisely defined , the research can be designed and conducted properly . </P>
what is the first step in the marketing research procedure
what is the first step in the marketing research procedure
define the problem
define the problem