<P> The Sugar Bowl , officially the Allstate Sugar Bowl for sponsorship purposes , is an annual American college football bowl game played in the Mercedes - Benz Superdome in New Orleans , Louisiana . The Sugar Bowl has been played annually since January 1 , 1935 , and celebrated its 75th anniversary on January 2 , 2009 . The Sugar Bowl , along with the Orange Bowl and Sun Bowl , are the second - oldest bowl games in the country , behind the Rose Bowl Game . The Sugar Bowl is also a member of the College Football Playoff . Presently , its current sponsor is the Allstate insurance company . </P>
<P> The Sugar Bowl , officially the Allstate Sugar Bowl for sponsorship purposes , is an annual American college football bowl game played in the Mercedes - Benz Superdome in New Orleans , Louisiana . The Sugar Bowl has been played annually since January 1 , 1935 , and celebrated its 75th anniversary on January 2 , 2009 . The Sugar Bowl , along with the Orange Bowl and Sun Bowl , are the second - oldest bowl games in the country , behind the Rose Bowl Game . The Sugar Bowl is also a member of the College Football Playoff . Presently , its current sponsor is the Allstate insurance company . </P>
where is this year 's sugar bowl being played
where is this year 's sugar bowl being played
the Mercedes - Benz Superdome in New Orleans , Louisiana
the Mercedes - Benz Superdome in New Orleans , Louisiana