<P> Pay - per - click is commonly associated with first - tier search engines ( such as Google AdWords and Microsoft Bing Ads ) . With search engines , advertisers typically bid on keyword phrases relevant to their target market . In contrast , content sites commonly charge a fixed price per click rather than use a bidding system . PPC `` display '' advertisements , also known as `` banner '' ads , are shown on web sites with related content that have agreed to show ads and are typically not pay - per - click advertising . Social networks such as Facebook and Twitter have also adopted pay - per - click as one of their advertising models . </P>
<P> Pay - per - click is commonly associated with first - tier search engines ( such as Google AdWords and Microsoft Bing Ads ) . With search engines , advertisers typically bid on keyword phrases relevant to their target market . In contrast , content sites commonly charge a fixed price per click rather than use a bidding system . PPC `` display '' advertisements , also known as `` banner '' ads , are shown on web sites with related content that have agreed to show ads and are typically not pay - per - click advertising . Social networks such as Facebook and Twitter have also adopted pay - per - click as one of their advertising models . </P>
google 's version of sponsored links that appear for certain keywords is called
google 's version of sponsored links that appear for certain keywords is called
Google AdWords
Google AdWords