<P> Philippe Delacote points out that a problem contributing to a generally low probability of success for any boycott is the fact that the consumers with the most power to cause market disruption are the least likely to participate ; the opposite is true for consumers with the least power . Another collective behavior problem is the difficulty , or impossibility , of direct coordination amongst a dispersed group of boycotters . Yuksel and Mryteza emphasize the collective behavior problem of free riding in consumer boycotts , noting that some individuals may perceive participating to be too great an immediate personal utility sacrifice . They also note that boycotting consumers took the collectivity into account when deciding to participate , that is , consideration of joining a boycott as goal - oriented collective activity increased one 's likelihood of participating . A corporation - targeted protest repertoire including boycotts and education of consumers presents the highest likelihood for success . </P>
<P> Philippe Delacote points out that a problem contributing to a generally low probability of success for any boycott is the fact that the consumers with the most power to cause market disruption are the least likely to participate ; the opposite is true for consumers with the least power . Another collective behavior problem is the difficulty , or impossibility , of direct coordination amongst a dispersed group of boycotters . Yuksel and Mryteza emphasize the collective behavior problem of free riding in consumer boycotts , noting that some individuals may perceive participating to be too great an immediate personal utility sacrifice . They also note that boycotting consumers took the collectivity into account when deciding to participate , that is , consideration of joining a boycott as goal - oriented collective activity increased one 's likelihood of participating . A corporation - targeted protest repertoire including boycotts and education of consumers presents the highest likelihood for success . </P>
which kind of person is the least likely to participate in a protest
which kind of person is the least likely to participate in a protest
consumers with the most power to cause market disruption
consumers with the most power to cause market disruption