<P> Team GB is the brand name used since 1999 by the British Olympic Association ( BOA ) for their Great Britain and Northern Ireland Olympic team . The brand was developed after the 1996 Summer Olympics , and is now a trademark of the BOA . It is meant to unify the team as one body , irrespective of each member athlete 's particular sport . It forms part of a marketing strategy , where its brevity is seen as beneficial . The brand is seen as controversial by some , for focusing on Great Britain , at the expense of Northern Ireland , with critics suggesting it be changed to Team UK , something the BOA has so far rejected . </P>
<P> Team GB is the brand name used since 1999 by the British Olympic Association ( BOA ) for their Great Britain and Northern Ireland Olympic team . The brand was developed after the 1996 Summer Olympics , and is now a trademark of the BOA . It is meant to unify the team as one body , irrespective of each member athlete 's particular sport . It forms part of a marketing strategy , where its brevity is seen as beneficial . The brand is seen as controversial by some , for focusing on Great Britain , at the expense of Northern Ireland , with critics suggesting it be changed to Team UK , something the BOA has so far rejected . </P>
who do northern ireland represent in the olympics
who do northern ireland represent in the olympics
Team GB
Team GB