<P> The company R&R Partners , is best known for creating the advertising campaign slogan `` What Happens in Vegas , Stays in Vegas '' for the City of Las Vegas . Its `` What happens here '' slogan is not new , see What happens on tour , stays on tour , yet the campaign brought Las Vegas a record - breaking 37.4 million visitors in 2004 . Since then the phrase has been used by many celebrities . Gambling fan Ben Affleck used it on Saturday Night Live . Billy Crystal used it to close the 2004 Oscars . It has been a clue on Wheel of Fortune . In 2004 on The Tonight Show when Jay Leno asked Laura Bush whether she had gambled or had seen a Chippendales show while visiting the Las Vegas Strip , the then First Lady got a big hand by replying , `` Jay , what happened in Vegas , stays in Vegas . '' In later years the phrase was used as the title for a 2008 movie ' What Happens in Vegas ' starring Cameron Diaz and Ashton Kutcher . It has also been used in the 2009 blockbuster hit The Hangover . </P>
<P> The company R&R Partners , is best known for creating the advertising campaign slogan `` What Happens in Vegas , Stays in Vegas '' for the City of Las Vegas . Its `` What happens here '' slogan is not new , see What happens on tour , stays on tour , yet the campaign brought Las Vegas a record - breaking 37.4 million visitors in 2004 . Since then the phrase has been used by many celebrities . Gambling fan Ben Affleck used it on Saturday Night Live . Billy Crystal used it to close the 2004 Oscars . It has been a clue on Wheel of Fortune . In 2004 on The Tonight Show when Jay Leno asked Laura Bush whether she had gambled or had seen a Chippendales show while visiting the Las Vegas Strip , the then First Lady got a big hand by replying , `` Jay , what happened in Vegas , stays in Vegas . '' In later years the phrase was used as the title for a 2008 movie ' What Happens in Vegas ' starring Cameron Diaz and Ashton Kutcher . It has also been used in the 2009 blockbuster hit The Hangover . </P>
when did what happens in vegas stays in vegas start
when did what happens in vegas stays in vegas start
2004
2004