<P> Its first attribution to mean a problematic car was in a Volkswagen advertisement created by Julian Koenig and Helmut Krone as part of an advertisement campaign managed by William Bernbach , all advertising executives with the firm Doyle Dane Bernbach in 1960 , which was a follow - up to their Think Small advertising campaign for VW . </P>
<P> Its first attribution to mean a problematic car was in a Volkswagen advertisement created by Julian Koenig and Helmut Krone as part of an advertisement campaign managed by William Bernbach , all advertising executives with the firm Doyle Dane Bernbach in 1960 , which was a follow - up to their Think Small advertising campaign for VW . </P>
where did the term lemon car come from
where did the term lemon car come from
a Volkswagen advertisement created by Julian Koenig and Helmut Krone as part of an advertisement campaign managed by William Bernbach , all advertising executives with the firm Doyle Dane Bernbach in 1960
a Volkswagen advertisement created by Julian Koenig and Helmut Krone as part of an advertisement campaign managed by William Bernbach , all advertising executives with the firm Doyle Dane Bernbach in 1960