<P> McKinsey consultants published Creative Destruction in 2001 . The book suggested that CEOs need to be willing to change or rebuild a company , rather than protect what they have created . It found that out of the first S&P 500 list from 1957 , only 74 were still in business by 1998 . The New York Times said it `` makes a cogent argument that in times of rampant , uncertain change ... established companies are handcuffed by success . '' In 2009 , McKinsey consultants published `` The Alchemy of Growth '' , which established three `` horizons '' for growth : core enhancements , new growth platforms and options . Its three horizons became adopted widely , because it gave executives a simple vocabulary about business growth . </P>
<P> McKinsey consultants published Creative Destruction in 2001 . The book suggested that CEOs need to be willing to change or rebuild a company , rather than protect what they have created . It found that out of the first S&P 500 list from 1957 , only 74 were still in business by 1998 . The New York Times said it `` makes a cogent argument that in times of rampant , uncertain change ... established companies are handcuffed by success . '' In 2009 , McKinsey consultants published `` The Alchemy of Growth '' , which established three `` horizons '' for growth : core enhancements , new growth platforms and options . Its three horizons became adopted widely , because it gave executives a simple vocabulary about business growth . </P>
who introduced the concept of the 3 horizons for growth to the management world
who introduced the concept of the 3 horizons for growth to the management world
McKinsey consultants
McKinsey consultants