<Li> Under the central route , persuasion will likely result from a person 's careful and thoughtful consideration of the true merits of the information presented in support of an advocacy . The central route involves a high level of message elaboration in which a great amount of cognition about the arguments are generated by the individual receiving the message . The results of attitude change will be relatively enduring , resistant , and predictive of behavior . </Li>
<Li> Under the central route , persuasion will likely result from a person 's careful and thoughtful consideration of the true merits of the information presented in support of an advocacy . The central route involves a high level of message elaboration in which a great amount of cognition about the arguments are generated by the individual receiving the message . The results of attitude change will be relatively enduring , resistant , and predictive of behavior . </Li>
an attitude change developed through the central route of the elaboration likelihood model will be
an attitude change developed through the central route of the elaboration likelihood model will be
relatively enduring , resistant , and predictive of behavior
relatively enduring , resistant , and predictive of behavior