<P> One risk factor that may lead to genericization is the use of a trademark as a verb , plural or possessive , unless the mark itself is possessive or plural ( e.g. , `` Friendly 's '' restaurants ) . </P>
<P> One risk factor that may lead to genericization is the use of a trademark as a verb , plural or possessive , unless the mark itself is possessive or plural ( e.g. , `` Friendly 's '' restaurants ) . </P>
what is it called when a brand becomes a verb
what is it called when a brand becomes a verb
genericization
genericization