<P> Cracker Jack 's mascots Sailor Jack and his dog Bingo were introduced as early as 1916 and registered as a trademark in 1919 . Sailor Jack was modeled after Robert Rueckheim , grandson of Frederick . Robert , the son of the third and eldest Rueckheim brother , Edward , died of pneumonia shortly after his image appeared at the age of 8 . The sailor boy image acquired such meaning for the founder of Cracker Jack that he had it carved on his tombstone , which can still be seen in St. Henry 's Cemetery in Chicago . Sailor Jack 's dog Bingo was based on a real - life dog named Russell , a stray adopted in 1917 by Henry Eckstein , who demanded that the dog be used on the packaging . Russell died of old age in 1930 . </P>
<P> Cracker Jack 's mascots Sailor Jack and his dog Bingo were introduced as early as 1916 and registered as a trademark in 1919 . Sailor Jack was modeled after Robert Rueckheim , grandson of Frederick . Robert , the son of the third and eldest Rueckheim brother , Edward , died of pneumonia shortly after his image appeared at the age of 8 . The sailor boy image acquired such meaning for the founder of Cracker Jack that he had it carved on his tombstone , which can still be seen in St. Henry 's Cemetery in Chicago . Sailor Jack 's dog Bingo was based on a real - life dog named Russell , a stray adopted in 1917 by Henry Eckstein , who demanded that the dog be used on the packaging . Russell died of old age in 1930 . </P>
what is the dog 's name on cracker jacks
what is the dog 's name on cracker jacks
Bingo
Bingo