<P> The seventh - season premiere of the series , which aired on May 20 , 2012 in its earlier timeslot , continued to deliver high ratings attracting almost three million total viewers which exceeded the premiere of the previous season by 16 % . Kim Kardashian has explained the success of the show by saying that people tune in to watch the series because they can relate themselves to the members of the family ; in an interview with the V magazine she said : `` You can see that soap operas are n't on the air as much anymore . I think reality shows are taking over that genre , but I think the draw to our show is that we are relatable . '' The eighth season debuted to 3 million viewers , up 6 % from the previous season , while the subsequent ninth season 's premiere was down by 20 % . The ninth season averaged 3.3 million total viewers and almost 2.2 million in the 18 -- 49 years adult demographic , the most sought after by advertisers . It was the highest rated cable show in its timeslot . The series finished as the most - social ad - supported cable program and , as of March 2015 , Keeping Up with the Kardashians is the most - watched show on E ! network . The first episode of the tenth season averaged 2.5 million viewers , slightly less than the premiere of the ninth season . In 2016 , a New York Times study of the 50 TV shows with the most Facebook Likes found that Keeping Up with the Kardashians `` tends to most popular in areas with large Hispanic populations , particularly in the Southwest '' . </P>
<P> The seventh - season premiere of the series , which aired on May 20 , 2012 in its earlier timeslot , continued to deliver high ratings attracting almost three million total viewers which exceeded the premiere of the previous season by 16 % . Kim Kardashian has explained the success of the show by saying that people tune in to watch the series because they can relate themselves to the members of the family ; in an interview with the V magazine she said : `` You can see that soap operas are n't on the air as much anymore . I think reality shows are taking over that genre , but I think the draw to our show is that we are relatable . '' The eighth season debuted to 3 million viewers , up 6 % from the previous season , while the subsequent ninth season 's premiere was down by 20 % . The ninth season averaged 3.3 million total viewers and almost 2.2 million in the 18 -- 49 years adult demographic , the most sought after by advertisers . It was the highest rated cable show in its timeslot . The series finished as the most - social ad - supported cable program and , as of March 2015 , Keeping Up with the Kardashians is the most - watched show on E ! network . The first episode of the tenth season averaged 2.5 million viewers , slightly less than the premiere of the ninth season . In 2016 , a New York Times study of the 50 TV shows with the most Facebook Likes found that Keeping Up with the Kardashians `` tends to most popular in areas with large Hispanic populations , particularly in the Southwest '' . </P>
number of viewers keeping up with the kardashians
number of viewers keeping up with the kardashians
averaged 2.5 million viewers
averaged 2.5 million viewers