<P> A focus group is a small , but demographically diverse group of people and whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population . It is a form of qualitative research consisting of interviews in which a group of people are asked about their perceptions , opinions , beliefs , and attitudes towards a product , service , concept , advertisement , idea , or packaging . Questions are asked in an interactive group setting where participants are free to talk with other group members . During this process , the researcher either takes notes or records the vital points he or she is getting from the group . Researchers should select members of the focus group carefully for effective and authoritative responses . </P>
<P> A focus group is a small , but demographically diverse group of people and whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population . It is a form of qualitative research consisting of interviews in which a group of people are asked about their perceptions , opinions , beliefs , and attitudes towards a product , service , concept , advertisement , idea , or packaging . Questions are asked in an interactive group setting where participants are free to talk with other group members . During this process , the researcher either takes notes or records the vital points he or she is getting from the group . Researchers should select members of the focus group carefully for effective and authoritative responses . </P>
a focus group is typically classified as a type of
a focus group is typically classified as a type of
qualitative research
qualitative research