<P> Psychographics can be defined as a quantitative methodology used to describe consumers on psychological attributes . Psychographics has been applied to the study of personality , values , opinions , attitudes , interests , and lifestyles . While psychographics is often equated with lifestyle research , it has been argued that psychographics should apply to the study of cognitive attributes such as attitudes , interests , opinions , and beliefs while lifestyle should apply to the study of overt behavior ( e.g. , activities ) . Because this area of research focuses on activities , interests , and opinions , psychographic factors are sometimes abbreviated to ' AIO variables ' . </P>
<P> Psychographics can be defined as a quantitative methodology used to describe consumers on psychological attributes . Psychographics has been applied to the study of personality , values , opinions , attitudes , interests , and lifestyles . While psychographics is often equated with lifestyle research , it has been argued that psychographics should apply to the study of cognitive attributes such as attitudes , interests , opinions , and beliefs while lifestyle should apply to the study of overt behavior ( e.g. , activities ) . Because this area of research focuses on activities , interests , and opinions , psychographic factors are sometimes abbreviated to ' AIO variables ' . </P>
a classification that involves values beliefs interests and the like
a classification that involves values beliefs interests and the like
Psychographics
Psychographics