<P> The X Factor is a British television music competition to find new singing talent . The seventh series started on ITV on 21 August 2010 and ended on 12 December 2010 . The winner was Matt Cardle and his debut single `` When We Collide '' was released after the final . Cardle was mentored throughout by Dannii Minogue , who won as mentor for the second time . A total of 15,448,019 votes were cast throughout the series . It was presented by Dermot O'Leary , with spin - off show The Xtra Factor presented by Konnie Huq on ITV2 , who took over from Holly Willoughby . </P>
<P> The X Factor is a British television music competition to find new singing talent . The seventh series started on ITV on 21 August 2010 and ended on 12 December 2010 . The winner was Matt Cardle and his debut single `` When We Collide '' was released after the final . Cardle was mentored throughout by Dannii Minogue , who won as mentor for the second time . A total of 15,448,019 votes were cast throughout the series . It was presented by Dermot O'Leary , with spin - off show The Xtra Factor presented by Konnie Huq on ITV2 , who took over from Holly Willoughby . </P>
who beat one direction on the x factor
who beat one direction on the x factor
Matt Cardle
Matt Cardle