<P> i 'm lovin ' it is a branding campaign by McDonald 's Corporation . It was created by Heye & Partner , McDonald 's agency based in Unterhaching , Germany , near Munich , and a member of the DDB Worldwide Communications Group , Inc . It was the company 's first global advertising campaign and was unveiled in Chicago , Illinois on June 12 , 2003 and launched in Munich , Germany on September 2 , 2003 , under the German title ich liebe es . This is only used in Germany ; in Austria , Switzerland , and Liechtenstein , the English slogan is used . The English part of the campaign was launched in Australia on September 21 , 2003 , the UK on September 17 , 2003 , and in the USA on September 29 , 2003 with the music of Tom Batoy and Franco Tortora ( Mona Davis Music ) and vocals by Justin Timberlake , in which the slogan appears . The motion logo at the time ( featuring the `` M '' zooming out and shining and the `` i 'm lovin ' it '' ( in different languages , usually in English ) zooming to the `` M '' , leaving a trail ) was produced by using Adobe After Effects and Adobe InDesign . Also , by September 3 , 2003 , McDonald 's selected more than 30 people to appear in new packaging for McDonald 's products , starting with a photoshoot taking place from September 3 , 2003 until November 2003 . They unveiled new `` i 'm lovin ' it '' -- themed packaging on December 8 , 2003 and rolled it out worldwide throughout 2004 with the final delivery date being November 20 , 2004 . In January 2007 , after a public casting call which received 15,000 submissions , McDonald 's selected 24 people to appear as part of the campaign . Images of those chosen , taken from September to December 2006 , who had submitted a story and digital photograph which `` captured ... themes of inspiration , passion and fun , '' appeared on McDonald 's paper bags and cups worldwide . </P>
<P> i 'm lovin ' it is a branding campaign by McDonald 's Corporation . It was created by Heye & Partner , McDonald 's agency based in Unterhaching , Germany , near Munich , and a member of the DDB Worldwide Communications Group , Inc . It was the company 's first global advertising campaign and was unveiled in Chicago , Illinois on June 12 , 2003 and launched in Munich , Germany on September 2 , 2003 , under the German title ich liebe es . This is only used in Germany ; in Austria , Switzerland , and Liechtenstein , the English slogan is used . The English part of the campaign was launched in Australia on September 21 , 2003 , the UK on September 17 , 2003 , and in the USA on September 29 , 2003 with the music of Tom Batoy and Franco Tortora ( Mona Davis Music ) and vocals by Justin Timberlake , in which the slogan appears . The motion logo at the time ( featuring the `` M '' zooming out and shining and the `` i 'm lovin ' it '' ( in different languages , usually in English ) zooming to the `` M '' , leaving a trail ) was produced by using Adobe After Effects and Adobe InDesign . Also , by September 3 , 2003 , McDonald 's selected more than 30 people to appear in new packaging for McDonald 's products , starting with a photoshoot taking place from September 3 , 2003 until November 2003 . They unveiled new `` i 'm lovin ' it '' -- themed packaging on December 8 , 2003 and rolled it out worldwide throughout 2004 with the final delivery date being November 20 , 2004 . In January 2007 , after a public casting call which received 15,000 submissions , McDonald 's selected 24 people to appear as part of the campaign . Images of those chosen , taken from September to December 2006 , who had submitted a story and digital photograph which `` captured ... themes of inspiration , passion and fun , '' appeared on McDonald 's paper bags and cups worldwide . </P>
when did mcdonald 's start saying i 'm lovin it
when did mcdonald 's start saying i 'm lovin it
2003
2003