<P> The channel was launched as part of MTV Networks Europe localisation strategy in 1997 . MTV UK ( previously MTV UK & Ireland and MTV One ) was launched on 1 July 1997 . The channel was set up to provide audiences with local artists and more relevant music content . Prior to the localisation of MTV in Europe , the region was served by MTV Europe which was launched on 1 August 1987 . Since February 2011 MTV has been solely an entertainment channel and relocated to the entertainment section on Sky , and later Virgin Media . </P>
<P> The channel was launched as part of MTV Networks Europe localisation strategy in 1997 . MTV UK ( previously MTV UK & Ireland and MTV One ) was launched on 1 July 1997 . The channel was set up to provide audiences with local artists and more relevant music content . Prior to the localisation of MTV in Europe , the region was served by MTV Europe which was launched on 1 August 1987 . Since February 2011 MTV has been solely an entertainment channel and relocated to the entertainment section on Sky , and later Virgin Media . </P>
when did mtv first air in the uk
when did mtv first air in the uk
1997
1997