[PAR] [TLE] Real Men of Genius [SEP] Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer.  The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross and co-created with copywriter Bill Cimino at DDB Chicago. [PAR] [TLE] Dave Bickler [SEP] Dave Bickler (born March 31, 1953) is an American vocalist, best known as the lead singer for the rock band Survivor from 1978 until 1983, particularly on the #1 U.S. hit "Eye of the Tiger".  In addition to his wide vocal range, his trademark look included a beret.  Bickler would go on to provide the vocals in advertisements, including the "Real Men of Genius" Bud Light TV and radio commercials.
[PAR] [TLE] Real Men of Genius [ SEP ] Real Men of Genius is a series of advertisements , primarily 60-second American radio spots , for Bud Light beer . The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross and co - created with copywriter Bill Cimino at DDB Chicago . [PAR] [TLE] Dave Bickler [ SEP ] Dave Bickler ( born March 31 , 1953 ) is an American vocalist , best known as the lead singer for the rock band Survivor from 1978 until 1983 , particularly on the # 1 U.S. hit " Eye of the Tiger " . In addition to his wide vocal range , his trademark look included a beret . Bickler would go on to provide the vocals in advertisements , including the " Real Men of Genius " Bud Light TV and radio commercials .
What series of advertisements, primarily 60-second American radio spots, featured Dave Bickler on vocals?
What series of advertisements , primarily 60-second American radio spots , featured Dave Bickler on vocals ?
Real Men of Genius
Real Men of Genius