[PAR] [TLE] Predictably Irrational [SEP] Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought.  Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick.  I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing.  Once you see how systematic certain mistakes are—how we repeat them again and again—I think you will begin to learn how to avoid some of them". [PAR] [TLE] Dan Ariely [SEP] Dan Ariely (Hebrew: דן אריאלי‎ ‎ ; born April 29, 1967) is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of The Center for Advanced Hindsight and co-founder of BEworks, Timeful, Genie and Shapa.  Ariely is also associated with Qapital and Lemonade in the capacity of Chief Behavioral Economist and Chief Behavioral Officer, respectively.  Ariely's TED talks have been viewed over 10 million times.  He is the author of "Predictably Irrational","The Upside of Irrationality", and "The Honest Truth about Dishonesty".  All three books became "New York Times" best sellers.  He also wrote two semi-books: Irrationally Yours-an illustrated collection of his immensely popular "The Wall Street Journal" advice column, “Ask Ariely” and Payoff, a short TED book.
[PAR] [TLE] Predictably Irrational [ SEP ] Predictably Irrational : The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely , in which he challenges readers ' assumptions about making decisions based on rational thought . Ariely explains , " My goal , by the end of this book , is to help you fundamentally rethink what makes you and the people around you tick . I hope to lead you there by presenting a wide range of scientific experiments , findings , and anecdotes that are in many cases quite amusing . Once you see how systematic certain mistakes are — how we repeat them again and again — I think you will begin to learn how to avoid some of them " . [PAR] [TLE] Dan Ariely [ SEP ] Dan Ariely ( Hebrew : דן אריאלי‎ ‎ ; born April 29 , 1967 ) is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of The Center for Advanced Hindsight and co - founder of BEworks , Timeful , Genie and Shapa . Ariely is also associated with Qapital and Lemonade in the capacity of Chief Behavioral Economist and Chief Behavioral Officer , respectively . Ariely 's TED talks have been viewed over 10 million times . He is the author of " Predictably Irrational","The Upside of Irrationality " , and " The Honest Truth about Dishonesty " . All three books became " New York Times " best sellers . He also wrote two semi - books : Irrationally Yours - an illustrated collection of his immensely popular " The Wall Street Journal " advice column , “ Ask Ariely ” and Payoff , a short TED book .
In what year did the co-founder of BEworks write " "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick."?
In what year did the co - founder of BEworks write " " My goal , by the end of this book , is to help you fundamentally rethink what makes you and the people around you tick . " ?
2008
2008