<P> `` Prouder , Stronger , Better '' , commonly referred to by the name `` Morning in America '' , is a 1984 political campaign television commercial , known for its opening line , `` It 's morning again in America . '' The ad was part of the U.S. presidential campaign of Republican Party candidate Ronald Reagan . It featured a montage of images of Americans going to work , and a calm , optimistic narration that suggested that the improvements to the U.S. economy since the 1980 election were due to Reagan 's policies . It asked voters why they would want to return to the pre-Reagan policies of Democrats like his opponent Walter Mondale , who had served as the Vice President under Reagan 's immediate predecessor Jimmy Carter . </P>
<P> `` Prouder , Stronger , Better '' , commonly referred to by the name `` Morning in America '' , is a 1984 political campaign television commercial , known for its opening line , `` It 's morning again in America . '' The ad was part of the U.S. presidential campaign of Republican Party candidate Ronald Reagan . It featured a montage of images of Americans going to work , and a calm , optimistic narration that suggested that the improvements to the U.S. economy since the 1980 election were due to Reagan 's policies . It asked voters why they would want to return to the pre-Reagan policies of Democrats like his opponent Walter Mondale , who had served as the Vice President under Reagan 's immediate predecessor Jimmy Carter . </P>
who won a landslide election with campaign ads declaring it 's morning again in america
who won a landslide election with campaign ads declaring it 's morning again in america
Republican Party candidate Ronald Reagan
Republican Party candidate Ronald Reagan