[PAR] [TLE] Joyce Beber [SEP] Joyce Beber, born Joyce Sacks, (November 20, 1929 - September 17, 2010) was an advertising executive who co-founded the Beber Silverstein Group and created numerous memorable campaigns for the Helmsley group of hotels.  The campaigns successfully promoted Leona Helmsley and her hotel chain; Beber was hired and fired four times by Helmsley. [PAR] [TLE] Leona Helmsley [SEP] Leona Mindy Roberts Helmsley (born Lena Mindy Rosenthal; July 4, 1920 – August 20, 2007) was an American businesswoman.  She was known for her flamboyant personality and had a reputation for tyrannical behavior that earned her the sobriquet Queen of Mean.  She was promoted by the Beber Silverstein Group and its co-founder Joyce Beber persuaded Helmsley to replace that title with Queen of the Palace Hotel instead.
[PAR] [TLE] Joyce Beber [ SEP ] Joyce Beber , born Joyce Sacks , ( November 20 , 1929 - September 17 , 2010 ) was an advertising executive who co - founded the Beber Silverstein Group and created numerous memorable campaigns for the Helmsley group of hotels . The campaigns successfully promoted Leona Helmsley and her hotel chain ; Beber was hired and fired four times by Helmsley . [PAR] [TLE] Leona Helmsley [ SEP ] Leona Mindy Roberts Helmsley ( born Lena Mindy Rosenthal ; July 4 , 1920 – August 20 , 2007 ) was an American businesswoman . She was known for her flamboyant personality and had a reputation for tyrannical behavior that earned her the sobriquet Queen of Mean . She was promoted by the Beber Silverstein Group and its co - founder Joyce Beber persuaded Helmsley to replace that title with Queen of the Palace Hotel instead .
What was the person's original sobriquet who was promoted by an advertising executive?
What was the person 's original sobriquet who was promoted by an advertising executive ?
Queen of Mean
Queen of Mean