[PAR] [TLE] George Gilder [SEP] George Franklin Gilder (born November 29, 1939) is an American investor, writer, economist, techno-utopian advocate, and co-founder of the Discovery Institute.  His 1981 international bestseller "Wealth and Poverty" advanced a practical and moral case for supply-side economics and capitalism during the early months of the Reagan administration and made him Ronald Reagan's most quoted living author.  Married to Nini Gilder, he has four children. [PAR] [TLE] Negroponte switch [SEP] In the 1980s, Professor Nicholas Negroponte of the Media Lab at MIT originated the idea that came to be known as the "Negroponte Switch".  He suggested that due to accidents of engineering history we had ended up with static devices – such as televisions – receiving their content via signals travelling over the airways, while devices which should have been mobile and personal – such as telephones – were receiving their content over static cables.  It was his idea that a better use of available communication resource would result if the information (such as phone calls) going through the cables was to go through the air, and that going through the air (such as TV programmes) was to be delivered via cables.  Negroponte called this "trading places," but his co-presenter George Gilder at an event organised by Northern Telecom called it the "Negroponte Switch", and that name stuck.
[PAR] [TLE] George Gilder [ SEP ] George Franklin Gilder ( born November 29 , 1939 ) is an American investor , writer , economist , techno - utopian advocate , and co - founder of the Discovery Institute . His 1981 international bestseller " Wealth and Poverty " advanced a practical and moral case for supply - side economics and capitalism during the early months of the Reagan administration and made him Ronald Reagan 's most quoted living author . Married to Nini Gilder , he has four children . [PAR] [TLE] Negroponte switch [ SEP ] In the 1980s , Professor Nicholas Negroponte of the Media Lab at MIT originated the idea that came to be known as the " Negroponte Switch " . He suggested that due to accidents of engineering history we had ended up with static devices – such as televisions – receiving their content via signals travelling over the airways , while devices which should have been mobile and personal – such as telephones – were receiving their content over static cables . It was his idea that a better use of available communication resource would result if the information ( such as phone calls ) going through the cables was to go through the air , and that going through the air ( such as TV programmes ) was to be delivered via cables . Negroponte called this " trading places , " but his co - presenter George Gilder at an event organised by Northern Telecom called it the " Negroponte Switch " , and that name stuck .
What is the name of the 1981 international bestseller written by the co-presenter of an event organised by Northern Telecom in which Professor Nicholas Negroponte's 'trading places' idea was renamed the 'Negroponte Switch'?
What is the name of the 1981 international bestseller written by the co - presenter of an event organised by Northern Telecom in which Professor Nicholas Negroponte 's ' trading places ' idea was renamed the ' Negroponte Switch ' ?
Wealth and Poverty
Wealth and Poverty