[PAR] [TLE] Spuds MacKenzie [SEP] Spuds MacKenzie is a fictional dog character created for use in an extensive advertising campaign marketing Bud Light beer in the late 1980s.  The Spuds MacKenzie mascot and campaign were created by a 23-year-old art director, Jon Moore.  At the time he was working at Needham, Harper & Steers, a Chicago, Illinois, advertising agency.  The dog first showed up in a Bud Light Super Bowl XXI ad in 1987.  During the height of his popularity, large amounts of Spuds merchandise was available, such as plush toys and t-shirts. [PAR] [TLE] Alex the Dog [SEP] Alex the Dog was the advertising mascot for Stroh's beer in the 1980s and precursor to Budweiser's Spuds MacKenzie.  At the peak of his career, Alex appeared in parades, on "Good Morning America", and the "Today" show.  He even inspired a series of toys, posters, cologne, shampoo and hand lotion.  Hip-hop artist Tone Loc referenced Alex the Dog in his song "Funky Cold Medina".
[PAR] [TLE] Spuds MacKenzie [ SEP ] Spuds MacKenzie is a fictional dog character created for use in an extensive advertising campaign marketing Bud Light beer in the late 1980s . The Spuds MacKenzie mascot and campaign were created by a 23-year - old art director , Jon Moore . At the time he was working at Needham , Harper & Steers , a Chicago , Illinois , advertising agency . The dog first showed up in a Bud Light Super Bowl XXI ad in 1987 . During the height of his popularity , large amounts of Spuds merchandise was available , such as plush toys and t - shirts . [PAR] [TLE] Alex the Dog [ SEP ] Alex the Dog was the advertising mascot for Stroh 's beer in the 1980s and precursor to Budweiser 's Spuds MacKenzie . At the peak of his career , Alex appeared in parades , on " Good Morning America " , and the " Today " show . He even inspired a series of toys , posters , cologne , shampoo and hand lotion . Hip - hop artist Tone Loc referenced Alex the Dog in his song " Funky Cold Medina " .
What company's advertising mascot was the precursor to the dog that debuted in a Bud Light Super Bowl XXI ad in 1987?
What company 's advertising mascot was the precursor to the dog that debuted in a Bud Light Super Bowl XXI ad in 1987 ?
Stroh's
Stroh's