[PAR] [TLE] TigerDirect [SEP] TigerDirect is an El Segundo, California-based online retailer dealing in electronics, computers, and computer components that caters to business and corporate customers.  Previously owned by Systemax, which is known for its acquisitions of the intellectual property of the defunct U.S. retail chains Circuit City and CompUSA, and relaunching them as online retailers.  The two brands were subsequently shuttered and consolidated into the TigerDirect site.  In 2015, TigerDirect phased out all of its remaining brick-and-mortar retail operations, and PCM Inc. acquired Systemax's online North American technology retail business. [PAR] [TLE] Systemax [SEP] The company was founded in 1949 as Global Equipment Company, a materials handler.  It first entered direct marketing in 1972 and began marketing computer equipment in 1981.  It changed its name to Global Directmail in 1995 and to Systemax in 1999.
[PAR] [TLE] TigerDirect [ SEP ] TigerDirect is an El Segundo , California - based online retailer dealing in electronics , computers , and computer components that caters to business and corporate customers . Previously owned by Systemax , which is known for its acquisitions of the intellectual property of the defunct U.S. retail chains Circuit City and CompUSA , and relaunching them as online retailers . The two brands were subsequently shuttered and consolidated into the TigerDirect site . In 2015 , TigerDirect phased out all of its remaining brick - and - mortar retail operations , and PCM Inc. acquired Systemax 's online North American technology retail business . [PAR] [TLE] Systemax [ SEP ] The company was founded in 1949 as Global Equipment Company , a materials handler . It first entered direct marketing in 1972 and began marketing computer equipment in 1981 . It changed its name to Global Directmail in 1995 and to Systemax in 1999 .
When was the Global Equipment Company, a materials handler entered direct marketing which previously owned TigerDirect?
When was the Global Equipment Company , a materials handler entered direct marketing which previously owned TigerDirect ?
1972
1972