[PAR] [TLE] Amory Lovins [SEP] Amory Bloch Lovins (born November 13, 1947) is an American physicist, environmental scientist, writer, and Chairman/Chief Scientist of the Rocky Mountain Institute.  He has worked in the field of energy policy and related areas for four decades.  He was named by "Time" magazine one of the World's 100 most influential people in 2009. [PAR] [TLE] Negawatt power [SEP] Negawatt power is a theoretical unit of power representing an amount of electrical power (measured in watts) saved.  The energy saved is a direct result of energy conservation or increased energy efficiency.  The term was coined by the chief scientist of the Rocky Mountain Institute and environmentalist Amory Lovins in 1985, within the article, "Saving Gigabucks with Negawatts," where he argued that utility customers don’t want kilowatt-hours of electricity; they want energy services such as hot showers, cold beer, lit rooms, and spinning shafts, which can come more cheaply if electricity is used more efficiently.  Lovins felt an international behavioral change was necessary in order to decrease countries' dependence on excessive amounts of energy.  The concept of a negawatt could influence a behavioral change in consumers by encouraging them to think about the energy that they spend.
[PAR] [TLE] Amory Lovins [ SEP ] Amory Bloch Lovins ( born November 13 , 1947 ) is an American physicist , environmental scientist , writer , and Chairman / Chief Scientist of the Rocky Mountain Institute . He has worked in the field of energy policy and related areas for four decades . He was named by " Time " magazine one of the World 's 100 most influential people in 2009 . [PAR] [TLE] Negawatt power [ SEP ] Negawatt power is a theoretical unit of power representing an amount of electrical power ( measured in watts ) saved . The energy saved is a direct result of energy conservation or increased energy efficiency . The term was coined by the chief scientist of the Rocky Mountain Institute and environmentalist Amory Lovins in 1985 , within the article , " Saving Gigabucks with Negawatts , " where he argued that utility customers do n’t want kilowatt - hours of electricity ; they want energy services such as hot showers , cold beer , lit rooms , and spinning shafts , which can come more cheaply if electricity is used more efficiently . Lovins felt an international behavioral change was necessary in order to decrease countries ' dependence on excessive amounts of energy . The concept of a negawatt could influence a behavioral change in consumers by encouraging them to think about the energy that they spend .
Who coined the term Negawatt power and was one of the World's 100 most influential people in 2009?
Who coined the term Negawatt power and was one of the World 's 100 most influential people in 2009 ?
Amory Lovins
Amory Lovins